Dustin Staiger is VP/Creative Director at Beyond Marketing & Advertising near Tulsa, OK. Dustin and the group at Beyond help businesses in three ways:
1. Be more remarkable.
2. Be more visible.
3. Be more sustainable.
This is a holistic approach to business and marketing. A "gestalt" if you will. Below you can read posts and books Dustin has written/read that give insight into how you can attain this gestalt for you and your business.
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Popular Blog Articles by Dustin
Articles that have generated the most 'buzz' or simply the ones I like the best.
- One Idea Forward Two Opinions Back
- A comparison of the power of ideas vs. the concerns of opinions.
- Pull! 10 Signs You're Shooting Down Good Ideas.
- Few companies create an environment conducive to idea sharing. In fact, most companies, bosses, and even employees TRAIN individuals NOT to share ideas by shooting down every idea tossed into the air. Here are 10 signs you're shooting down good ideas...
- Hollerin'
- This is a collage of slides and sentences outlining why and how you should intentionally influence word-of-mouth for your business.
- Building Mom & Pop Websites
- Why it's no longer acceptable to create a "brochure" web site. 5 questions you need to ask yourself before you build your site.
Recent Blog Articles
The most recent blog articles posted to Casual Fridays, my marketing weblog.
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At least they changed the way I looked at business.
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Do you know the difference between Interruption Marketing and Permission Marketing? If not, then you have to read this book. This little, yellow book has completely revolutionized the way I look at marketing.
Amazon Price: $16.50 (as of 10/10/2008)
The Professional Service Firm50 (Reinventing Work): Fifty Ways to Transform Your "Department" into a Professional Service Firm Whose Trademarks are Passion and Innovation! (Reinventing Work)
Remember when The Apprentice was 'good TV'? It was mostly because of the intense, challenging projects. That's the best way I can describe this book. It takes those exciting elements of what used to make The Apprentice good and applies them to your bus
Amazon Price: $12.21 (as of 10/10/2008)
Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace
This is the one business book that has absolutely read my mail. I almost felt violated by reading it as it was like a top-level overview of my life. I don't think I'm alone in that. If you once were full of imagination, creativity, and passion... but n
Amazon Price: $14.96 (as of 10/10/2008)
Rules of the Red Rubber Ball: Find and Sustain Your Life's Work
Kevin Carroll billed this as 'the little brother to Orbiting the Giant Hairball.
Amazon Price: $10.17 (as of 10/10/2008)
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
This is one of the staple readings for people interested in establishing any kind of Word of Mouth (WOM) marketing efforts. The book is compelling, well articulated, full of case studies and take aways.
Amazon Price: $16.50 (as of 10/10/2008)
Books for Changing Your Life
At least they have helped me in changing my life.
Velvet Elvis: Repainting the Christian Faith
Tired of religion? Maybe you're even tired of church. This book by Rob Bell paints a refreshingly honest and transparent picture of the Christian faith. There are no 'sacred cows' in this book. What it doesn't do is capitulate to relativism.
Amazon Price: $13.59 (as of 10/10/2008)
The Gift of Being Yourself: The Sacred Call to Self-Discovery
This book helped me with a simple, yet hard to TRULY accept point: God created me and loves me, therefore if I know who He created me to be then I should be able to love myself as God's creation. This isn't simply self-discovery, but discovery of God as
Amazon Price: $10.40 (as of 10/10/2008)
Adventures in Missing the Point: How the Culture Controlled Church Neutered the Gospel
Ever wonder "How can someone be a liberal AND a Christian?" This book helped me re-evaluate issues typically 'owned' by secular progressives and view them through a biblical lense, not a political one.
Amazon Price: (as of 10/10/2008)
Buck-Naked Faith: A Brutally Honest Look at Stunted Christianity
Want to make someone smile? Tell them you're reading a book called Buck Naked Faith. Despite the humor of it, the title is an accurate depiction of the book's content. The author is very forthright and frank about his own life as he details how his lif
Amazon Price: $10.39 (as of 10/10/2008)
The Message Remix (Bible in Contemporary Language)
Eugene Peterson puts the Bible in language that brings it back to life. I had struggled with understanding much of what the Bible was telling me. It always seemed like the message was not completely clear. This translation has helped renewed my desire
Amazon Price: (as of 10/10/2008)
