Selling Information Products
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Should You Give Away Information Products For Free?
My job is to help people make money with information products in their home internet business. As part of my job a lot of people ask me if it is a good idea to create an information product if there is free information out there on their topic of interest. They are concerned that they might be wasting their time and efforts.
Some people see a free book out there as a negative but I see it as a positive especially if the free version does not go into the full details on the topic that is being covered. The reason why is it shows that there is enough interest in the topic that someone created a product on your topic of interest.
Some people see a free book out there as a negative but I see it as a positive especially if the free version does not go into the full details on the topic that is being covered. The reason why is it shows that there is enough interest in the topic that someone created a product on your topic of interest.
Are You Connecting With Your Customers?
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Save Time By Spending Money
In many topics if you look around long enough you can gather enough information to meet your needs at no cost. However, there really is a cost and that cost is not in money but in time. Saving time is worth spending money. If you can get everything in one place it makes it more convenient. The typical person is not going to want to look all over the internet and combine information from different sources. They want to find the information that they need on their topic of interest in one place and your home internet business can provide that for them.
It is very common for people to save time by spending money. It is also very common for people to pay more for a higher level of quality, especially if the level of quality for the free product is not guaranteed. You will always have a demand for quality information in one place and you will make money.
It is a good idea to offer a free mini-course as a way to get the attention of prospective customers. If they like your free course, often some of them will want to purchase your paid ebook on a related topic. The higher the quality of the free course, the higher the perceived value will be for the paid ebook. Money makes it worth more. Do not feel you cannot compete with a free product because you can not only compete, you can thrive in your home internet business.
It is very common for people to save time by spending money. It is also very common for people to pay more for a higher level of quality, especially if the level of quality for the free product is not guaranteed. You will always have a demand for quality information in one place and you will make money.
It is a good idea to offer a free mini-course as a way to get the attention of prospective customers. If they like your free course, often some of them will want to purchase your paid ebook on a related topic. The higher the quality of the free course, the higher the perceived value will be for the paid ebook. Money makes it worth more. Do not feel you cannot compete with a free product because you can not only compete, you can thrive in your home internet business.
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Copyright Stephen Beck, 2009
You have permission to reprint this article, as long as you don't make any changes and include the bio below.
Stephen Beck teaches families how to create online business opportunities. Get Stephen's 3 free videos at http://8weekstoprofits.com so your family can begin your home internet business today.
You have permission to reprint this article, as long as you don't make any changes and include the bio below.
Stephen Beck teaches families how to create online business opportunities. Get Stephen's 3 free videos at http://8weekstoprofits.com so your family can begin your home internet business today.
by TheCoupleNextDoor
TheCoupleNextDoor
Hello! We are Steve and Kerry Beck and we are "The Couple Next Door"! We accidentally stumbled upon ways to make money online and now we live full time... more »
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