Tips for Developing Strategic Alliances

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6 Tips for Developing Strategic Alliances

What is a strategic alliance? My definition of a strategic alliance is when two or more people can benefit equally from a professional relationship. Below are six tips that can help you create, maintain, and grow strategic alliances:

Contents at a Glance

Make a Friend

Think about who are the people you like most, admire, and want to help. The people who come to mind are probably your friends. The point is that we like to help people who are our friends.

Think Win/Win

In Steven Covey's book, The Seven Habits of Highly Effective People he asserts, "If both people aren't winning, both are losing." When you approach a friend with the intent of wanting to help him and yourself, you will be surprised at what great things can happen.

Share a mission

One element that is critical to developing strategic alliances is when you and a partner share a mission. For business people this is might be sharing financial goals, or for nonprofit leaders this might be sharing the same mission to make a positive difference in the world.

Make Sure Both Sides Benefit

If both sides aren't benefiting from the relationship, you need to renegotiate the relationship. Because if one person is getting a better deal than the other, it won't be long until the relationship diminishes and is terminated by the person who isn't benefiting from the relationship.

Build Rapport

In Tony Robbins book Unlimited Power, he dedicates an entire thirty three page chapter on how to build rapport. He labels rapport as one of the most important elements in building relationships to align yourself for success.

Share goals

This is very similar to sharing a mission, but it is more focused on concrete destinations and milestones.

The 21 Irrefutable Laws of Leadership

If there is one book to help you develop strategic alliances, John C. Maxwell's book, "The 21 Irrefutable Laws of Leadership" will help you.

John gives 21 tips to helping you to develop strategic alliances.

The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You

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The single best way to develop strategic alliances is to work on your leadership ability. John C. Maxwell's book, the 21 Irrefutable Laws of Leadership is the single best leadership book that I've ever read.

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  • The_Homeopath Oct 7, 2008 @ 10:54 am | delete
    All excellent tips! Especially so in the non-profit world. Having friends on your side is such an asset. Actually, these tips are so helpful for life in general. I got a beautiful e-mail this morning from an online friend just checking up with me to see how I was doing, and it made my whole month!!

    I'm so blown away with what is being done to help The Wild Animal Sanctuary now. There are 5 new lenses that have been published by other lensmasters this week to donate to them. There is NO WAY I could make this much of a difference all by my lonesome. Having friends to help out is wonderful and I am getting busy now with my brand new lens for A Day of Hope!

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