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From the lens How To Set Up an Effective CPA or Accounting Website.

  • PTurner56 Oct 18, 2011 @ 2:24 am | delete
    Brian, good basic info here, thanks! I wonder if you would be OK with taking a look at my Web site and let me know what you think. I'm just getting started, so I'd really appreciate some objective advice. If you have a few minutes, take a look and send me some comments through my Contact Us page: http://www.betterbusinessenterprises.com

    I realize that my business name may be a bit long, but I plan to expand eventually to include more services such as Legal Document prep and filing.

    Looking forward to hearing from you, if you can spare a moment or two. Thanks, again!

    Peggy
  • CPA_Site_Solutions Oct 18, 2011 @ 11:37 am | delete
    Hi Peggy! Thanks for reading! I don't expect you to share me with your competitors, but please tell your out of town friends about me!

    I have a blog, too, if you're interested. You can read it here...
    http://www.cpasitesolutions.com/cpa-websites/

    Sign up for my RSS feed!

    OK... Now let's talk about you for a few minutes. :)

    I've taken the liberty of checking out your website. I didn't have time to examine it too closely, of course, but after a cursory look I do have some advice.

    The first thing I noticed was your Logo. Gif files don't downsize well. In geek speak... downsized gifs don't have anti-aliasing, but in plain English, that's why your logo looks all choppy. Take the time to use a properly downsized image. It will look much smoother.

    Your meta tags need to be more specific. What words do you think people will type into a search engine to find you? These are the words that you should have in your page titles. Don't forget to include your market. It's nearly impossible to rank for "accounting" but you have a good shot at "Cucamonga, CA accouting".

    I LOVE "Start a business" and "Advertising Tips". You need a LOT more content like that. You need content that will keep prospects coming back again and again. Most people who find your site won't be ready to hire you on the spot. You need to keep them coming back for months, sometimes years, before they are ready to contact you. Content like this, we call them "financial guides" or "free reports" is a great way to do that, but you need LOTS of it to keep them interested. Another great tool for attracting return traffic is interactive financial calculators.

    Email Newsletters serve a very similar function. They reach out to prospects and keep your brand in front of them. You absolutely MUST add a newsletter. You can link articles back to free reports, blog posts, and new content.

    Contact me if you need content like this. My firm, CPA Site Solutions, offers affordable content packages and email marketing tools that can be easilly incorporated into an existing website.

    Lastly... "Time to log, time to blog."

    Keep up on the blog. Post once or twice EVERY week. There's a saying in the food service industry, "Time to lean, time to clean". The same is true with a blog. If you ever find yourself with time on your hands... gooofing around on facebook or twitter or playing World of Warcraft... you should be blogging!

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CPA_Site_Solutions

Brian O'Connell is the owner and founder of CPA Site Solutions, one of the country's largest web design firms oriented exclusively to designing websit... more »

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