Hi, I'm Tom Lindmeier
Tom Lindmeier is an online marketing consultant with a long history in the client side of B-to-C and B-to-B direct marketing. As the Director of E-Commerce at Junonia Ltd. from 2003 to 2007 (Number 412 in the Internet Retailer Top 500), Tom is recognized for accomplishments in maximizing conversion and implementing successful strategies for customer acquisition. His track record includes recognition from peers in the industry as a 2005 Internet Retailer Top 50 Web Site and the 2007 MDMA Marketer of the Year.
Tom's started his business career in the catalog direct marketing industry where his role evolved into multi-channel marketing with an emphasis on ecommerce and retail catalogs. His areas of expertise include:
- strategic and tactical planning
- creative development
- content development
- strategic partnerships
Tom's experience also includes day to day management and execution of:
- Ecommerce web sites
- Email marketing
- Search engine marketing PPC and SEO
- Distributed merchandising
- Affliliate marketing
- Viral marketing
Services At MarketPlanB
SEO planning and execution
Email campaign planning, design and writing
PPC planning and execution
Ecommerce web site strategic and tactical planning, design, writing and user testing
Viral marketing strategic and tactical planning
Articles at Tom Lindmeier's Blog at MarketPlanB
Highlights
- Web 2.0 Madness
- We do need to step back and evaluate where Web 2.0 is headed and analyze if the attempts of marketers to monetize it will ever succeed.
- Exposing the Marketing Guru
- The great marketing gurus have this secret in common.
- 3 Guaranteed Methods For Driving Conversion
- You aren't running at peak efficiency if you haven't satisfied these 3 conversion drivers.
- Small Acts of Kindness
- I'll leave you with a tactic that is a small act of kindness.
- Breakthrough Social Marketing
- Here's my list of the three most significant common factors of the great social phenomenons of recent years.
- The Invisible Visitor
- If visitors are nothing but data they are still invisible if you don't understand their desires and motivations. Once they become visible, you are then positioned to make strategic decisions that result in major breakthroughs.
None
- Conversion: Beyond the Basics | Tom Lindmeier's Blog @ MarketPlanB
- Classify user preferences that are unique to your business by examining paths to conversion in your analytics.
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