Home » Business & Work

Velocity: B2B Marketing Agency

Ranked #51,005 in Business & Work, #580,073 overall | Donates to Squidoo Charity Fund

Every tech company needs Velocity

B2B marketing is too slow.
Slow-witted. Slow to market. Slow to respond to the way buyers buy today.
this lens is about B2B marketing velocity with a small v and B2B Marketing Velocity with a capital V.
Velocity is a B2B marketing agency specializing in technology companies. We help companies create compelling stories, then drive these stories into the marketplace to incite action. Think revenue. Think pipeline. Think fast.

A few first principles

Ya gotta have principles

-- Techies are people first, engineers second.
-- We're all bombarded by messages all day every day
-- Nobody is eager to hear your messages
-- You have no right to sell your stuff to people - unless you earn that right
-- Earning the right to sell starts with winning someone's attention
-- Every moment after winning attention is an opportunity to click away
-- Great marketers are great storytellers

Every good business has a blog.

Here's the Velocity blog about all things B2B marketing. Crunchy on the outside, chewy on the inside...
Loading Fetching RSS feed... please stand by

Link Love

Check these out!

The Hierarchy of benefits in B2B Tech Marketing
Keeping yourself aware of the inverse relationship between value and credibility is a powerful guide for finding the right balance in your Corporate Positioning and Corporate Message Development work. Here's how to do
Riding the Hype Cycle -- How to market through each of the stages in the Gartner Hype Cycle
Gartner's Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here's how you should ride it to your advantage...
The Holy Trinity of B2B Marketing: three critical questions you need to address in information technology marketing
Three critical questions: Who are you? Why should I care? Why should I believe you?
How to PPC in B2B Technology Marketing: Five Rules for Effective Lead Generation
How to PPC in B2B Technology Marketing: Five Rules for Effective Lead Generation ....a new best practice white paper from Velocit
7 tips for writing number-based headlines
Velocity, the B2B Marketing Agency, helps you write the only kind of headlines people will read: headlines with numbers in them.
Going social in B2B: seven automatic actions for every piece of content
Seven things Velocity does to engage the social media machine every time we create a new piece of content for a client. It's B2B marketing with a social media spin.
Digital Velocity in eight tweets: accelerate your online engagement
If you're a B2B marketer, you need Digital Velocity.
All is explained here in 8 tweets of <140 characters.
Using Twitter in B2B Marketing
A quick presentation on seven ways to use Twitter in B2B marketing.
The Disruptive Idea in B2B marketing: that's what it's all about
Only one thing matters: the Disruptive Idea. If you have one, it's hard to fail. If you don't, it's impossible to succeed.
Bessemer's Ten Laws for SaaS companies
Bessemer Venture Partners on the ten Laws of SaaS success. Good stuff!
New media frenzy: the medium is just the medium | Velocity - the B2B marketing acceleration agency for technology companies
We're excited about new media like twitter and social media -- but they're all stil powered by the idea and the story. Content marketing is king.
Clean Tech & Green Tech Marketing
Marketing clean tech & green tech is different from normal B2B. A quick slideshare on the issues.
The Content Marketing Workbook
The Content Marketing Workbook is a free eBook from Velocity on thought leadership and content marketing for B2B marketers. Enjoy!
B2B marketing predictions for 2010
Velocity, the B2B marketing agency, makes its predictions for B2B marketing in 2010...
16 ways to alienate a B2B buyer
Most B2B marketing doesn't just fail ? it actively repels the people it's trying to attract. In other words, most B2B marketing would deliver better ROI if it didn't exist at all. Here are 16 ways to alienate B2B buyers.
A Long-Ass Landing Page goes live | Velocity Partners
The econsultancy landing page is long - and for good reason.
The B2B Content Marketing Tutorial
A roll-up-your-sleeves guide for marketers -- as a Prezi for added spice & swoosh.
B2B Marketing Analytics: Kimono Wrap Up
Project Open Kimono is a a tough analytical test of our own strategic marketing campaigns. Find out how we fared in the final blog post of the series.
A B2B FAQ on FAQs | Velocity Partners
Frequently Asked Questions (FAQs) are an underused, misunderstood B2B marketing tool. This is how to write FAQs.
Why you should give away the very thing you sell | Velocity Partners
Why B2B marketers should share their company's expertise.

Googling ourselves

If a blog post falls in the forest and it doesn't show up on Google, does it make a sound?

Cloud Computing and Data Integration: 10 Trends to Watch
This is all in an effort to address the challenges associated with the growing volume, variety, velocity and complexity of information. In 2012, more companies will continue moving their business processes to the cloud, intensifying expectations for ...
Pivot Smart: Social News Network XYDO Goes Pure B2B With New Content Marketing ...
In addition, XYDO's curated content sources found a foothold among businesses looking to offer relevant, popular content to supplement their existing marketing services. As has always been true, content is king, but many businesses, blogs ? really any ...
Nanotech to tried and true – EMEX 2012 has it all
One example is Velocity Trade Limited, an Auckland-based foreign exchange service provider. ?We work with companies to help them save money on international foreign exchange transfers,? says marketing executive Laura Dolphin. ?We're looking forward to ...
Informatica's CEO Discusses Q4 2011 Results - Earnings Call Transcript
Some of the comments we will make today are forward-looking statements, including statements concerning our projected financial results for future periods, our growth and operational strategies, our market and growth opportunities, our technology, ...
Powered by Google

P.S. If you take away just one thing

This is a B2B marketing agency with a different spin and a lot of energy and enthusiasm -- for technology, for business and for communications that work.

Why not visit Velocity

We'll give you a warm digital welcome...

www.velocitypartners.co.uk

Reader Feedback

submit
Show All

B2B Marketing Books on Amazon

Loading

New Featured Lenses

Goodies from Squid-land

Loading

New Del.icio.us bookmarks

Whoops! Delicious doesn't have any bookmarks for that tag yet. Please try another tag.
Powered by Del.icio.us

New Flickr Photos

Loading

Guestbook

submit
Show All

Table of Contents

  1. A few first principles
  2. Every good business has a blog.
  3. Link Love
  4. Googling ourselves
  5. P.S. If you take away just one thing
  6. Why not visit Velocity
  7. Reader Feedback
  8. B2B Marketing Books on Amazon
  9. New Featured Lenses
  10. New Flickr Photos
  11. Follow Me!
  12. Guestbook

by

dougkessler

We're Velocity, the B2B marketing agency. We're based in London but have brief, will travel. Clients all over the world.

Feeling creative? Create a Lens!

Explore related pages

Related Tags