Using Video to Increase Sales and SEO

1. Video can be a great way to close a sale. Testimonials by former clients increase the clout of your service or product.

2. A video of yourself demonstrating your product or service eliminates confusion between what the customer thinks they are getting and what they actually get, which yields happier customers...and more testimonials!

3. Videos are integral to getting traffic to your website because it adds unique content to your site and can create links to sites such as youtube. When you upload video to youtube, you are making your content and thus business accessible by thousands of people everyday.

4. A lot of people have caught onto this trend, but there are often only a handful of useful and well produced videos out there on any given niche. A well done video can quickly travel the web via social networking sites if it is well done with useful content.

5. There are things you can do with video that you simply can't do with text. Putting a face to the product establishes trust with potential buyers.