Viral Email Marketing

Review by Bill Soriano: Viral Email Marketing

If you're ready to get started with your viral email marketing campaign, and you've already selected a quality "viral email marketing" software, you should take time to analyze what factors make for a quality email in a {viral email marketing} campaign. Below you will find some great tips for designing a quality email that were derived from various experts in the field of (viral email marketing).

Target your emails to the right recipients

According to Bill Soriano, Internet Marketing Coach and creator of My Web 2.0 Marketing Most failed [viral email marketing] campaigns didn't work because the sender treated every email recipient the same. The person who loved red wallpaper got the same email featuring the blue wallpaper. While the people who like red wallpaper were happy, the rest of the email recipients were alienated. Don't make the same mistake. Gather as much data as you can about your list, from geographic location to spending habits. Study that data and divide your list up accordingly. If you have a group of people who love a certain type of product or service that you offer and another group that could care less, then send out your viral email marketing: campaigns accordingly.

Personalize your emails

Call your customers by name in emails if you can. Send your emails from the same from address every time so that people recognize your name and don't opt out prematurely. The more personal you can get,the better your results will be, and the easier it is to build trust with your list. You'll also have a better chance of getting your emails being opened and read.

Keep your layout simple.

Don't overload your layout with flashy graphics, huge fonts and other useless items. Keep your layout clean and simple. Your layout should look professional and easy to navigate. A overly busy layout will turn your recipients off and may cause some ISP's to even block your email from getting to your customer. Even if it does get through most people will send your viral email marketing; campaign or newsletter right into the trash file, if it is overly busy.

Don't overload on copy

It's tempting to use three paragraphs to describe a product your really fond of and you think your customers will be too. But don't do it. Use small paragraphs and language to cater to the short time frame your customers have to go through all their emails. If you have something you want to explain in great detail, then add a link to the rest of the story via a landing page on your website.

You must include a call to action

What's the purpose sending an email showing off your products and services if you don't ask your customers to do something beyond look? Your call to action can do many things: ask customers to click on a link, ask customers to visit your website, ask customers to make a small purchase. Whatever call to action you choose,make sure you one in every email you send.

Create a compelling subject line

Your subject line will make or break your email campaign. Do your due diligence. Come up with an honest, compelling subject line meant to get the attention of your customer. Avoid hot-button words and phrases like "make money!" and "earn cash!"these may again cause some ISP's to block your emails. Go for subject lines that make increase the recipient's curiosity, but tells the truth at the same time.

Keeping these things in mind as you create your campaign won't guarantee your success, but they'll dramatically improve your chances to get your email delivered, generate sales and improve your Return on investment.

For More Information on using Viral Email Marketing: and other internet marketing training tips visit the author's website at My Web 2.0 Marketing and sign up for free web 2.0 marketing training today!