The story behind the girl who started the P&G Boycotts
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Today, millions follow that little girl's example and boycott Proctor and Gamble, but only a handful of the original boycotters know the story behind that first letter, or who the little girl who wrote the letter was. The letter was signed "A Nonny Mouse". As the years passed, it was discovered that A Nonny Mouse was the codename for the writer known as EelKat. EelKat it was eventually revealed was a girl by the name of Wendy C. Allen.
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In her southern Maine homeland, Wendy C. Allen is well known as one of the most outrageous, outlandish, and fiercely outspoken supporters of animal rights. Oddly though, you will rarely hear her name spoken in animal rights "circles"; there is a reason for this. This silent girl who rarely speaks, made up for her lack of speech by writing letters as a form of communication instead.
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The letters were directed over several years to one company: Proctor and Gamble, the cooperate mega-giant. The letters demanded they shut down their laboratories. When the letters went unanswered, she changed her approach and wrote even more letters, this time to every other company under the sun. Her theory was that if Proctor and Gamble wouldn't listen, she was going to write to everyone else until some one did.
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Those who know her personally, know to stay back and shut up when it comes to animal cruelty, as it is the one subject that turns this quiet near-mute young woman into a raging fury. People often assume that she must be a member of PETA, as her antics are as wild as theirs, but are stunned to find that she will have nothing to do with them or any other organization. To find the answer, she can easily speak for herself, the answer to her letters, with of course, yet another letter, and here it is:
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EelKat: I didn't, and not likely too. why? many, many, many years ago, once upon a time, I was a little girl who became very, very, very famous. Get ready for a long story ...
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The year when I was 12 years old, saw the deaths of my one of my uncles' two dogs. The two dogs, had gotten out while he was on vacation. A neighbor, was supposed to be watching them. The local pound had captured the dogs. These dogs, had tags, and so the pound had left a message on his answering machine: he had till the end of the week to pick up his dogs. He returned home from his month long vacation 2 weeks later, got the message, went to the pound, and was told, the dogs were dead. Farther investigation revealed a horrible fact about pounds, one that would effect the way I viewed everything in life, one that would change the things I wrote, and would change the way I eat, and the way I shopped for items at the store. It was the thing that would result in a massive protest and boycott of one of the world's largest corporations: Proctor and Gamble.
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Curious to find out what had happened to his dogs, it was discovered that the pound had not in fact been put to sleep. The pound was under funded, they needed money, they had too many lost pets to keep, they had been piling in more cats and dogs than they had cages for, and owners were not picking them up fast enough to make room for the new ones brought in. The pound, needed money, and they needed to get rid of the animals, so they had cut a contract with Proctor and Gamble. The pound kept the animals for a week, and all unclaimed animals at the end of the week, were sold to Proctor and Gamble.
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My uncle, made no farther effort to find out what had happened to his two dogs, and went out to buy more dogs. I, however, was not satisfied to let it end there. I was confused. Why would a company who makes soap, shampoo, and drain cleaner, buy hundreds of cats and dogs from pounds and animal shelters? At age 12, my first thoughts were they were doing good rescuing these animals, but than, why had my uncle been told his dogs were now dead, if they had been bought? This confused me and I had to find out more.
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Find out more, I did, and what I found out, blew me away. Proctor and Gamble owned the world's largest animal test laborites, and my uncle's dogs had died at the hands of scientists and the Draize Eye Test. And they were not alone. Back than it was estimated that 16,000 cats and dogs (former house pets, all with tags and collars) died each year in the Proctor and Gamble laborites. As the years went by those numbers grew to topple the millions per year. Not rats. Not monkeys. Not rabbits. But cats and dogs, and not just any cats and dogs: pets who had become lost.
Farther investigation revealed that it was not just pounds and shelters selling the cats and dogs to P&G, but vets as well. Cats and dogs brought in to the vet by their owners, to be put to sleep, where also being sold still ALIVE to P&G scientists. I found out that the only time vets actually did put the animals to sleep was when the family requested the return of the body so the animal could be buried! The only vets who were the exception to this rule, were the vets who had an "on premises" incinerator at their office/hospital, and as it turns out, very few vets have one. Cats and dogs, believed by their owners, to have been put to sleep, because they had cancer, were being sent to P&G so they could see how their products affected cancer patients!
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I was shocked. I was stunned. I was horrified. At first I didn't want to believe it, but the more information I found out, the worse the information was. By the end of the year I began contacting Proctor & Gamble themselves to ask them about this. They never denied anything nor did they ever admit anything, instead, for each letter I sent, they responded by sending me coupons for more of their products. I saved all of those coupons and I made a list. My horror, was yet to finish growing. I knew P&G made stuff like Tide and Bounce, both of which I had dumped out to the extent that my mom had to switch to buying other brands if she intended to wash our cloths. What I did not know, was that P&G also owned several of the top dog food and cat food companies, including Imas. This discovery, lead to me looking into these companies as well. What I found was worse than what I had found about the household products.
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While many of the dogs and cats got sent to the Draino lab and it's Draize Eye tests, others pets were being sent to the Imas lab, and it's starvation tests. Cats and dogs, former house pets, were locked in tiny cages, one animal per cage, and some were being force feed food to see how being ultra extremely overweight effected them, while others were being starved to see if eating the food had any health benefits for malnutrition. Most were being injected with diseases to see if the food had any effect on the diseases.
Think lost, unwanted, or abandoned cats and dogs get sent to shelters where loving families come to adopt them? Think again. Only "no-kill" shelters do that and less than 2% of the shelters out there claim to be no-kill. Where do the 98% of the other lost pets go? Straight to Proctor and Gamble, that's where! If you really loved your dog than you'd boycott Proctor and Gamble too. Why? Because what if it had been you? What if your dog was the one who had gotten lost?
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Millions of cats and dogs get lost every year. Only 3% of lost pets are ever returned to their families. Are you one of the millions of families who lost a cat or a dog? Did you know that there is a 97% chance that your long lost pet died in order that you could dye your hair, clean your tub, or brush your teeth? Did you put up lost dog flyers on your way to the store to buy Bounce fabric softener? You might as well has gone to Proctor and Gamble and said: "Here, take my dog, skin him alive, starve him to death. What do I care? I'd rather have flower scented sheets any day." Your only chance of getting your dog back is to put a stop to the thieves who took the dog in the first place, by refusing to buy their products.
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How would you like it, if the local pound found your lost dog, but instead of sending him back home to you, they sold your beloved pet to Proctor and Gamble, where your dog would not only have his hair shaved off, but his skin shaved off as well! Than his raw bleeding flesh dowsed in chemicals, and Mr. Clean poured into his eyes while his eyes are held open by metal probes. And that's just the Draize Eye Test, it's only one of the hundreds of tests they'll do to your lost dog.
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The more I learned about P&G the more horrified I became, that such vile people could exist. I was only 12 years old, but that didn't matter and I never gave my age a thought. They murdered my uncle's dogs and I was hell bent on seeing to it that they never did anything like that to any one else ever again. I loved my pets, and I was not going to stand back and let their lives be threatened by a bunch of money hungry businessman and murderous scientists. So I did the only thing any responsible pet owner would do: I demanded an all out boycott of everything P&G sold.
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By the end of the year, I had come up with a list of well over 400 products which were being made by P&G, and which I now not only refused to buy, but would not use if they were given to me free, and if I was in someone else's house and they had them, I dumped them out. I wasn't going to use their products and I wasn't going to let any one around me use them either. I had waged an all out war on P&G, and I made sure every one around me knew it. I stopped brushing with Crest, put a ban on Scope, Tide, Bounce, Mr. Clean, Always, Sunny D drinks, Duncan Hines cakes, Jiffy Peanut Butter, Iams dog food, nearly every soap and shampoo on the market, and every other product and or company owned by, supported by, promoted by, or in any other way affiliated with P&G. I sent out copies of my list to about 200 people, and than sent out even more letters to every single company in competition with P&G, informing them of my boycott of P&G, and that my next move was to check out their company as well. I told them I was in search of a cruelty free company, one that did not test on animals.
During the entire of my 13th year, my mailbox was flooded with letters from CEO's of all sorts of companies, several of whom liked what I was doing, and told me how their company was either already cruelty free or was soon going to be. Many of the bigger companies, never responded at all, and those that did, responded by sending a packet of coupons; upon investigation these companies proved to be active in animal testing, a few of whom turned out to be umbrella companies owned by P&G but still working under their own names.
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My letters to these companies did not go unnoticed. The 200 people I had sent my list too, also took action, boycotting P&G, refusing to buy their products, and sending out letters to others. By the mid 1980's the P&G boycott had expanded to reach international levels with millions of people now boycotting the company, and one day one of Proctor and Gamble's biggest competitors, an equally big company, took notice of what we were doing, and declared that if no one else was going to listen to us, than they would. That company was Avon.
For several years we were just average people, mostly kids and teenagers, mailing angry letters to the heads of big companies. When Avon stepped in to help us, everything changed. Avon took what we had started and made huge waves when they publicly shut down their animal test labs, and put into action, not only cruelty free labs, but also cruelty free ingredients in their products. When Avon made this announcement, it sent shock waves around the world, and the big business CEOs worldwide, suddenly took notice and began rethinking the validity of their animal test labs. By the late 1980's several other companies followed Avon's example and shut down their animal test labs and made the move to giving the public what it wanted: cruelty free products. At long last, the outcries of children and teenagers were finally being heard, and the adults were finally listening to what we were saying.
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And what of the P&G boycott? P&G felt the pinch of their reduced sales. Millions of people world wide suddenly had stopped buying an awful lot of P&G's products. P&G took to selling off all of these products to other companies, while letting go of their little umbrella companies. Companies once owned by P&G, where assumed by P&G, to be about to go bankrupt and disappear. Than suddenly, sales returned. Without P&G and their test labs, the products got taken off my boycott list, my list updated, products once banned were now approved, and people elsewhere started to do the same.
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By the 1990's the movement of anti-cruelty products reached it's height and many of the animal test labs had disappeared. Today, 25 years after my uncle's dogs were sold to P&G, my boycott of P&G is still going strong, and now, groups such as PETA and the Humane Society have joined the boycott. The P&G test labs, are still in operation, but their days are numbered. We will not stop the boycott until the streets are safe for our dogs again.
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My mom always told me that if you did it through the power of Christ, you could do anything you put your mind too. Well, I certainly put my mind to shutting down P&G's animal test labs, and that was than and still is now my biggest goal in life. I know that helping the animals is what Jesus would do. He helped everyone.
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My mom always said to stand up for what you believe in, even if no one is standing up with you. Well, I believe Proctor and Gamble is evil and if they continue to refuse to stop the animal tests than the public has no choice but to do everything in it's power to see to it that P&G is shut down. That is what I believe in, stronger than any other belief I have. I've been writing these letters for 25 years now, I've been boycotting and promoting the protest of P&G for three quarters of my life. I won't stop until they do. The fact that I was 12 years old never deterred me a bit. I was a free citizen of America and I had just as much right to speech my mind as any adult had, and I was not about to let any one not adult nor big business monopoly shut me up or stop me from writing those letters.
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When people come up to me and ask: "Are you really THAT EelKat?" Yeah, I'm THAT EelKat. The one and only EelKat: the thorn in P&G's flesh. I'm the little girl who forever changed the way man looked at animals, by writing a whole bunch of letters. Adults laughed at me, and said, what can one little girl do against a big company like Proctor and Gamble. Who's laughing now? It's been 25 years since I started boycotting P&G. What can one little girl do? You'd be surprised. Next time you go shopping, take a look at your products and notice how many companies are saying: "Cruelty free" or "Processed in a plant that does no animal testing". That's what one little girl can and did do.
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Long story short, I never joined PETA or any other group, why? Because I didn't need them. I changed history without them. If you set you mind to wanting to help someone, you don't have to join some group to get out there and help them. You'll do more good in the world by going out and actually DOING something, rather than signing your name to some group and saying: yeah, I'm a member, I support them" Do you? Is joining a group really helping anyone? Being a member only helps, if you actually go out there and act on that membership.
Reader Feedback
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- Joan4 Joan4 Mar 22, 2009 @ 9:22 pm
- Another beautiful example of the power of one person who is passionate to help! Amazing story! I agree with Growwear, you are indeed a special lady!
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- mbrownauthor mbrownauthor Mar 14, 2009 @ 7:17 am
- It hurts my heart to think of what some animals have to go through. Good for you for taking a stand!
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- GrowWear GrowWear Mar 14, 2009 @ 7:05 am
- I like you, Eelkat. You're one special lady.
Copyright Info
The contents of this lens, are taken from the second draft of the book "For Fear of Little Men" by Wendy C. Allen, and reprinted here with permission. by EelKat

I am Wendy C Allen, Doll Maker and Independent Avon Sales Representative.
I love Eels. I love Bobcat. I am a Giant Squid and a Squid Angel.
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