Want to Charge More? Start Writing!

Marketing is not rocekt science. Sure, it evolves, but basically, it invovles creating relationships with people and nurturing those relationships so that they build and grow, just like the flowers or vegetables in your garden.

Think of planting from a seed. It takes time before you see the "fruits of your labor," but if you water, fertilize, prune, and nurture your garden, the plants will almost invariably grow. Your business is your intellectual or product garden, and it needs watering (phone calls), fertilizing (e-mails), pruning (firing the clients who are a wrong fit), and nurturing (face-to-face interactions) in order to grow.

Writing is a fantastic low- to no-cost way to kick-start your marketing campaign, sowing the seeds for budding client and referral relationships. You don't have to be a great writer - you just have to be willing to get started.