Social Marketing Debate

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Will Social Media Marketing Bring New Life to the World of Advertising?

Social Marketing is a topic of great debate in the world of advertising. Intuitive large and small brands are on board. I believe social marketing is here to stay.

A few traditional advertising and Internet marketing professionals are still holding onto the notion that Web 2.0 has little affect on Internet marketing and Social Media Marketing will have little impact on brand marketing campaigns or large brand website traffic. I would debate against the traditional opposition to exclude social media marketing.

What do you have to debate? Enter a topic on marketing in this new economy and see where you stand.

Social Media Marketing Industry Revenue Trends

Social Media MarketingTraditional advertising channels are reporting lower revenue projections year over year. Television advertising is losing revenue to video marketing, print advertising to blogging, and the yellow pages have been replaced by Google.

Video advertising is now a $1B ad industry and YouTube is the second largest search engine online. Large company brands are participating in social media marketing at promising rates. They all have Twitter, Facebook, and YouTube accounts, which are used to participate in conversations their consumers are having. Those conversations are about company brands, products and services.

This conversational marketing, taking place in social media, has migrated from what was less traditional to what is now the most direct form of branding. Marketers are now able to hold conversations with their consumers, while managing a much higher gross margin in advertising, marketing and public relations budgets.

Internet Advertising or Social Media Marketing?

Debate any topic on Internet marketing.

Buy online advertising or brand within social media - if you could choose one, which would it be?

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King_Golf says:

I would go with brand with social media so i can get repeated customers.

rostinventures says:

Social Media Marketing Networks! YouTube has become the new television advertising, Google the new yellow pages, and consumers are advertising for you within social media. What other media channel allows you to communicate directly with consumers in a two way conversation?

 

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rostinventures

President of Marketing at Rostin Ventures, I am proud to be a social media marketing professional, with experience in traditional advertising, promoti... more »

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