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Web Analytics: The science (art?) of measuring the success of e-commerce and online marketing initiatives.
The Official WAA Definition of Web Analytics:
Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.
Web Analytics Bloggers
- Eric Peterson
- Eric T. Peterson, a veteran of web analytics vendors and author of Web Analytics Demystified and Web Site Measurement Hacks.
- Bob Page
- Bob Page has been at Yahoo! since October 2004. Previously he was co-founder, CTO and VP Product Development at Accrue Software, a vendor of enterprise-class web analytics solutions.
- Xavier Casanova
- Xavier Casanova, one the original founders of Fireclick (now part of Digital River) started Coffee, Sun & Analytics late 2004. CSA, as some call it, is a blog for site optimization and Web analytics.
- Fred Kuu
- Unofficial Tips & Tricks to WebSideStory HBX and Other Web Analytics Products by Fred Kuu
- Eric Butler
- Eric Butler is an architect at WebTrends. His blog spans a variety of trends, technology and other topics in the web analytics industry.
- Guy Creese
- This is the blog of Guy Creese of Ballardvale Research. He's an IT industry analyst who investigates how enterprises can best optimize their online presence.
- Pat McCarthy
- A blog by the Director of Business Development at Right Media, the New York based creator of the Yield Manager ad server and ad marketplace.
- A Day in the Life of a Persuasion Architect
- A blog by Anthony Garcia, Future Now's Senior Persuasion Architect.
- Chris D'Allesandro
- Chris' Blog
- Bruce Zimmer
- Bruce's Blog
- Matt Belkin (Omniture)
- Matt Belkin is the Vice President of Best Practices for Omniture. His team is responsible for maximizing the success of Omniture customers. He is formerly the Director of Marketing Analytics at Macromedia.
- WebSideStory Blog
- Official blog of WebSideStory
- Hitwise Intelligence Blog
- At Hitwise we measure Internet usage behavior on over 500,000 websites across 160 industries on a daily basis. One of our roles in the Hitwise Research Group is to find interesting stories, case studies and applications within this massive dataset and write and speak about our findings. We will be posting on thought provoking findings from the Hitwise Research team on a variety of topics, such as; online shopping trends, innovative customer acquisition strategies, demand forecasting, brand equity analysis by search behavior, and online behavioral targeting.
Web Analytics Books
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Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business
Amazon Price: $59.95 (as of 10/07/2008)
Web Metrics: Proven Methods for Measuring Web Site Success
Amazon Price: $19.80 (as of 10/07/2008)
Call to Action: Secret Formulas to Improve Online Results
Amazon Price: (as of 10/07/2008)
Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business (Hacks)
Amazon Price: $16.47 (as of 10/07/2008)
Practical Web Traffic Analysis: Standards, Privacy, Techniques, and Results
Amazon Price: (as of 10/07/2008)
Mining the Web: Transforming Customer Data into Customer Value
Amazon Price: $56.36 (as of 10/07/2008)
The Visual Display of Quantitative Information, 2nd edition
Amazon Price: $28.80 (as of 10/07/2008)
Envisioning Information
Amazon Price: $34.56 (as of 10/07/2008)
Recent Research Reports on Web Analytics
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Google's Free Web Analytics: A Price to Meet
Amazon Price: $1,500.00 (as of 10/07/2008)
Worldwide Web Analytics Software Applications 2005-2008 Forecast and Analysis: 2004 Shares and Current Outlook
Amazon Price: $3,500.00 (as of 10/07/2008)
US Web Analytics Forecast, 2004 to 2009
Amazon Price: $195.00 (as of 10/07/2008)
Web Analytics: Framework for Using Data to Drive Business Success
Amazon Price: $795.00 (as of 10/07/2008)
Web Analytics: Spending, Staffing, and Vendor Selection
Amazon Price: $795.00 (as of 10/07/2008)
More Market Research Reports on Web Analytics
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- Forrester: Google Analytics Wags The Long Tail
- While 'free' is a powerful word, the Urchin product on which Google Analytics is built is less than a Web analytics powerhouse. The offering will succeed at the lower end of the market, but won't completely ruin the party for high-end vendors.
- Softbase: WebTrends Analysis Suite Standard & Advanced
- A detailed product review of WebTrends by Softbase
- Forrester: Web Analytics Cookies: Perception Versus Reality
- Recent media flare-ups about privacy and cookies should make Web analytics users wary. The conditions are ripe for a backlash against Web analytics, which could result in clumsy regulation of how firms collect clickstream data and what they can do with it.
- Forrester: Omniture Discovers A Little Visual Science Of Its Own
- Omniture recently released a new product - dubbed Discover - for real-time, ad hoc analysis and segmentation. Its goal? To head off a potent competitor that threatens Omniture's momentum: Visual Sciences, the iconoclast of Web analytics.
- Forrester: Web Analytics Is Becoming Customer Analytics
- We surveyed Forrester's Web Analytics Peer Research Panel to determine how firms buy Web analytics software and hosted services and how they structure the agreements for those services.
- Francisco Partners Buys WebTrends: A High-IQ Deal
- On March 28, private-equity firm Francisco Partners purchased NetIQ's WebTrends division for $94 million in cash. Forrester's take? The investors, backed by a $2.5 billion fund, got a great deal - and now they've got the perfect opportunity to turn WebTrends into an online marketing and analytics powerhouse.
- Forrester: DoubleClick Exits Web Site Analytics
- DoubleClick announced this week it's getting out of the Web site analytics business and turning its users over to Omniture. While the move is a coup for Omniture, SiteAdvance users should negotiate to get a painless migration - or seek help from other vendors.
Web Analytics Jobs
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Fetching RSS feed... please stand byWeb Analytics Vendors - Enterprise Level
- Coremetrics
- Coremetrics is the leading provider of on-demand Web analytics and precision marketing solutions, offering the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles.
- Omniture
- Omniture's industry-leading SiteCatalyst solves the mysteries of online activity, providing the insight and intelligence you need to make smart business decisions. This vital tool is the Web analytic's solution of choice for more Fortune 200 companies than all other on-demand Web analytics companies combined.
- Visual Sciences
- Visual Sciences is the leading provider of streaming data analysis and visualization software and managed services. Our enterprise applications, Visual Site and Visual Call, improve the financial and operational performance of Internet and voice response customer channels, systems and properties.
- WebSideStory
- WebSideStory (Nasdaq: WSSI) is a leading provider of on-demand web analytics. HBX Analytics, the flagship product in WebSideStory's Active Marketing Suite, enables marketers to optimize the overall performance of their web initiatives.
- WebTrends
- As the worldwide market leader for web analytics, WebTrends has become the trusted standard not only for award-winning technology, but also for a full range of consulting services and unmatched industry expertise.
Other Web Analytics Vendors
- ClickTracks
- ClickTracks offers intuitive, insightful analysis of your web site. It shows you campaigns, site navigation patterns, PPC, SEO and ROI stats instantly.
- Fireclick
- Fireclick, a wholly owned subsidiary of Digital River, Inc., provides a comprehensive Web analytics solution that offers online businesses real-time, actionable information about their customers. The sophisticated data delivered by the application service can be used to improve operating results, run more effective marketing campaigns, create a better user experience, and increase overall site traffic, revenues and profits.
- IndexTools
- IndexTools is an on demand visitor web analytics tool, offering affordable Website Traffic analysis starting at just $19.95.
- Net Tracker
- NetTracker Web analytics solutions are used by over 10,000 companies worldwide to analyze and optimize their online channels--Internet, intranet and extranet sites. Driving the direction of the Web analytics market for over 8 years, NetTracker is considered the most flexible, comprehensive, and accurate world-class line of Web analytics solutions available.
- Urchin (Google Analytics)
- Urchin Web Analytics shows you how people found your site, how they explored it, and how you can enhance the visitor experience. Improve your website return on investment, increase conversions, and make more money on the web.
- VisitorVille
- What makes VisitorVille unique is immediately clear: VisitorVille does not represent website visitors simply as numbers or graphs, but as real people in a real environment. You can watch your site traffic as if you were people-watching in a big city.
Web Analytics Vendor Comparisons
- Web Analytics - A Buyer's Guide 2005
- 'Web Analytics - A Buyer's Guide 2005' provides marketers with all they need to weigh up an investment in best-in-breed web measurement, which is one of the building blocks for any online business.
- Reviews: Web Analytics Products
- Our Editor's Choice award goes to WebSideStory's HBX On-Demand Web Analytics 2.5, which edged out Sane Solutions' NetTracker On-Demand Service by a tiny margin. Although NetTracker sports some unique capabilities, including the ability to set up roles, HBX On-Demand provides impressive flexibility in its e-commerce analytics and the professional services we feel are so important. Web analytics are useful only if an organization takes the necessary steps to modify its Web site based on information gleaned. Professional services go a long way to help make that happen.
- Chart your Web site's success
- Maintaining an effective Web site requires matching your site's business objectives with the appropriate analytics solution. To help you find that solution, I evaluated four of the top applications, which cover both hosted and in-house architectures. They include Coremetrics 2005, NetIQ WebTrends 7.1 Enterprise Edition, Omniture SiteCatalyst 11, and WebSideStory HBX On-Demand Web Analytics 2.5.
- Web Analytics Services: Inside Information
- We tested 10 Web analytics services to get the lowdown on our NWC and CMP sites. Though most offerings impressed, our Editor's Choice edged out the rest with its all-around good analytics, ease of use and strong support.
- SherpaStore: Buyer's Guide to Web Analytics
- Shopping for Web analytics software is a major headache. More than 80 vendors offer almost 100 products, and naturally they all claim to be the best.
To make your job (a lot) easier, MarketingSherpa's research team spent seven months creating the Buyer's Guide to Web Analytics. - MarketingProfs.com Web Analytics Vendor Selector
- 22 product listings published by more than 16 Web Analytics Firms. Use MP's Vendor Selector to easily filter and compare listings. Updated: October 2005
Other Web Analytics Links
- Web Analytics Yahoo Group
- Web measurement and analysis discussion group, founded by Eric T. Peterson, author of Web Analytics Demystified and Web Site Measurement Hacks (www.webanalyticsdemystified.com)
- Web Analytics Association
- Web Analytics Association - For the WAA to effectively represent you and our industry we invite your participation. The WAA is actively seeking passionate and capable professionals to join the WAA and serve as committee members. Get involved at the ground level and offer your skills to help.
- ClickZ Experts on Customer Data Analysis
- Driving web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how? In this series Brian Teasley and Jason Burby provide keen insight and sound advice.
- Best of Web Analytics Guide
- Webtrends hand-picked the top twelve articles from the ClickZ Analyzing Customer Data and ROI Marketing columns. Read the first-ever guide to get expert advice from Bryan Eisenberg, Jason Burby and Jack Aaronson.
- FutureNow's Free Conversion Rate Resources
- A sample of links to online calculators, newsletters, and publications about conversion rates.
Events for Web Analytics Professionals
- Emetrics
- The Emetrics Summit is designed to continue the industry dialogue. Senior Web executives, focused academics, software and service vendors, and members of the press will work together to identify and address e-metrics issues
- Web Analytics Wednesdays
- Web Analytics Wednesday is the world's only distributed networking event for web analytics professionals. Open to everyone, practitioners and vendors alike, Web Analytics Wednesday is a free event allowing you to meet folks with similar work interests.
- Shop.org Events
- Shop.org is the association for retailers online. It's where the best retail minds come together to garner the insight, knowledge and intelligence to make better decisions in the evolving world of the Internet and Multi-channel retailing.
- WBResearch: eTail
- Since 1998, eTail is the original North American Conference for multi-channel retailers. The show has experienced the same highs and lows as the industry and its themes are developed year by year by you, the retailer.
- ad:tech
- The event for interactive marketing.
- Jupiter Events
- Conferences, Webinars, and Webcasts on IT, including Search Engine Strategies
