AdWords PPC Google Tips

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How to Learn AdWords and Profit

It is becoming increasing difficult to understand changes that take place. Especially the ones that mysteriously effect your bottom line overnight.

Using Google AdWords for profit is not easy but when you have a tighter grasp on how this system works, you will profit.

Do you have what it takes to learn the game? Do you have something to offer that helps? Either way I want this SquiDoo Lense to be knowledge enriched with truly helpful information.

Sites I learn from:

My Friends at RedFly
New AdWords Interface
AdWords Help

Here's the Deal
Most of the people reading this are honkey live ass Moo Foo's. You could care less about hardcore, proven techniques that you hang on the coat rack. My elow Crackpots, I want to make a few key points for AdWords Power Users....



  • Your web design must have targeted pages for PPC

  • Your keyword strategy must be tightly focused in each Adgroup

  • Does your website design include PPC silos?

  • Is Adwords working for or are you working for AdWords

  • Does PPC really help your internet marketing?

  • Do you blend seo and PPC strategies?

  • Is Google AdWords the only ppc you use?

  • Have you identified your money keywords?

  • What is the ROI on your pay per click spending?

  • Do you use Google Adwords with Google AdWords?

  • Do you use search engine optimization stats to help your PPC efforts?

  • What is your most potent search engine marketing strategy?

  • What is your favorite keyword tool to use for PPC research?

  • Do you consider Meta tags on the landing page you are sending PPC traffic to?

  • Is your landing page swallowing your visitors into your conversion funnel?

  • What is your ROI on Google Advertising?

  • Do you know the difference between sponsored links and organic SERPS?

  • Are your text ads well themed with your keywords and landing pages?

  • Do you use an AdWords management firm? If you do they leverage Google analytics.

  • When's' the last time you looked at your contextual advertising results in Analytics

  • Is your conversion tracking code installed properly?

  • Is Google AdWords management the right answer for you?

  • Do you have client manager account, if so how often do you review their stats?

  • Does your keyword placement satisfy your desires?

  • Is your max bid beyond your reach?

  • Have you examined your keyword targeting?

  • Are the right negative keywords in place

  • Do more clicks amount to more conversions?

  • Is keyword matching killing your businesses?

  • Are your custom conversion routines backfiring in front of your face?

  • Do you struggle with keyword matching options?



Another consideration is when you want to break out a new campaign be aware of existing campaigns with historical value. Often times you are better off building from an existing campaigns because history has merit.

Getting in Thier Heads 

Psychology is Needed for Successful PPC Advertising

The more you can get in the minds of people using keywords to access your information, the higher your conversion!

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A Big Picture SEM Marketing 

Google Adwords Has an Intimate Relationship With Google Analytics

"Have you been having trouble with your report features in Google Adwords reporting?
In our MCC (Master Client Center) Our daily customer reporting stopped work? The reporting for keywords and conversion is displaying yesterdays data. Our client's are going ape sh*t"

We're sorry, but we're unable to process this request. Some of the possible reasons for this include:...blah.blah,blah

Here's What's Happening


  1. Trying to see a report that doesn't exist anymore?

  2. Finding reports that don't belong to you?

  3. Downloading reports that seem to run forever?


Why become so addicted to Adwords reporting when Google Analytics goes MUCH deeper. Start using the Adwords reporting found in the "Traffic sources" metric in Analytics. Here's what you get in Analytics that Adwords does not give you.

All These Extras
- Bounce rate
- AdWords Campaigns- change to any dimension when you drill down to a Campaign.
* Campaign * Source * Medium * Keyword * Ad Content * Visitor Type * Landing Page * Language * Continent * Sub Continent Region * Country/Territory * Region * City
Then look at * Browser * Operating System * Screen Colors * Screen Resolution * Flash Version * Java Support * Network Location * Hostname * Connection Speed
In a nice data table you can see Visits, Pages/Visit, Avg. Time on Site, % New Visits and Bounce Rate

Tired of tech support emails that take forever to respond to?

I want to share my proven experiences with you. I know, this sounds like the same crap you read over and over. The truth about me is I control hundreds of thousands of dollars every month for clients that have come to trust what I say and do with Pay Per Click. With the use of Google Analytics I am able to very quickly tune in the harmony needed from the keyword==>Ad==>Landing page. Now we are singing profit.

For internet advertising my primary program of choice is Google AdWords. But it does not start and end with AdWords if you want conversion based results. There are many other programs that in tandem to further increase profit.

Sit down and buckle up cos I'm gonna take you for a ride that you will not forget!

Let's learn how to milk AdWords for all we can!

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Google Pay Per Click and The Longtail 

Long Tail PPC Marketing for Higher Conversion

All my fellow PPCers know what can happen with your spending in the broad term market. It is a constant process of pruning and adding negatives that reel in ROI. But why not build your campaigns using longtail phrase? Try exact and phrase match on the right ones.


Google Kindness


Try the new Search-Based Keyword Tool Google is offering for free. It will help you find the best keywords for the best landing pages. Other keyword tool options include volume of searches on any selected keyword or longtail phrase.

Crafting Your Keywords into Content

  • Long tail Case Study and Silo Mapping

  • Writing Content with Long tails

  • Insights Into Writing for Web Visitors

  • What is a Long Tail Phrase?

    • Marketing Your Website Today 

    Think Out of the Box

    Reach the outer limits of your thinking. FInd ways to profit be reaching out to those that offer a helping hand.

    Determine Website Architecture

    Let Google tell you the current theme of your website

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    You either like em or Yu Don't- Tell Me

    I am collecting the most resourceful links that contain information about Google Adwords that Google does not tell you.

    AdWords Inside Track 

    What Can I do to Increase ROI

    Let the pros guide you to a profitable bottom line using Google AdWords!
    Four Unobvious Strategies For Improving Google AdWords Profitability
    Introduction of SEM / PPC
    Five SEO Secrets to Make Your Site More Visible
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    PPC Pointer Feedback 

    Share and Rebut Information Offered by Squidoo members.

    Let's challenge each other to constructive duels. If you have a belief system and I have a belief system they may not agree, let's talk about it.

    What Bugs You Most About Google AdWords?

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    Google Will Own The Online Marketing World 

    Google Collects A Boat Load of Data Everyday

    Ever wonder how they use it. I mean what do they do with Adwords conversion data, analytic data and search query data. Could it be they are going to control marketing on the net? They can tell you what you are thinking before you think it!

    What do they do with the data?

    My prediction:

    CreateOnlineBusiness-Guy, at 4pm on December 20, 2008 predicts:

    Google will learn the behaviors of the masses and have the ultimate trump card for any successful marketing campaign.

    Reader predictions:

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    Google AdWords Quality Score 

    The New Filters Google Uses are Raining Headaches on Many AdWords Users

    This is a dynamic metric given to every keyword in your Adwords campaigns. It simply measures the theme relationship of the keywords in your AdGroups. These keywords are matched up with the search query entered by the user. Based on the results your keywords are given a unique score from 1 to 10. The better your quality score less you pay for clicks. It is very important to get your head around this algorithm.

    Read what Google Tells you.

    It's a good learn but there are critical details left out!

    The Skinny on Google AdWords 

    Unbiased Facts on Google AdWords

    Adwords is the most popular PPC advertising source on the net. There is an endless funnel of tips and tricks from professionals like Perry Marshal or AdWords Guides but few of them talk much about using Google Analytics to reveal even more data.

    AdWords is Google's flagship advertising product and main source of revenue. Google's total advertising revenues were USD$21 billion in 2008. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

    Sales and Support for Google's AdWords division is based in Ann Arbor, Michigan[http://www.informationweek.com/news/showArticle.jhtml?articleID=202600809 Inside Google's Michigan Office - Google - InformationWeek], the company's third-largest US facility behind its Mountain View, California, headquarters and New York City office.[http://www.intelligententerprise.com/showArticle.jhtml?articleID=201800412 An Inside Look At Google's AdWords HQ > > Intelligent Enterprise: Better Insight for Business Decisions]Engineering for AdWords is based in Mountain View, California.

    read the rest of the Wikipedia article

    Adwords PPC Pointers and Tips 

    If it Works I will Tell You

    Any little tips you can absorb all add up to one thing...Improved PPC spending!
    Simple PPC Guide
    Pay-Per-Click is a way to generate instant results online with proper strategic planning.
    A B Split Testing Your Landing Page
    May 6, 2007David Bullock
    - www.DavidBullock.com

    A cool Video on reasons to split test
    PPC Pointers
    Pay-Per-Click is a way to generate instant results online with proper strategic planning. Without a thought out PPC search engine proven blueprint budget and
    Searching Psychology
    What's in the Mind of Google Searchers?
    What compels people to search for something on the net? In society, every social group should have influences that arouse curiosity, demand consideration, and...

    Deep and Dark AdWords Secrets 

    There are things that you may not be told by Google

    Here is where you may pick-up on a few AdWords secrets that help you scream profit.
    Mr Black - FriendFeed
    AdWords Dark Ranger- Mr Black
    Google purchased Feedburner.com for a Reason!
    Deliver content and feed subscriptions
    Report: Click Fraud At Record High
    17.1% of all clickthroughs on web advertising are the result of click fraud - the act of clicking on a web ad to ...

    Entrepreneurial Success 

    Great Success Stories

    Uplifting stories of people that just find a way to make it work.
    Joe Polish Interviews Sir Richard Branson, Founder of the Virgin Empire
    Welcome to Joe Polish's very special audio & video interviews with...
    Sir Richard Branson, Rebel Billionaire and Founder of the Virgin Empire
    "Entrepreneurial Success & Contribution" Sir Richard Branson presented live, via satellite, from Necker Island at Joe Poli...
    Richard Branson - Wikipedia, the free encyclopedia
    Sir Richard Branson 18 July 1950 (1950-07-18) Blackheath, London, United Kingdom

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    Step 1- Set Up Google Analytics to Talk to Adwords | Google Analytics Help
    Analytics for google adwords is the best ROI recipe today.

    by CreateOnlineBusiness-Guy

    I am really excited about what's been happening in the PPC world. In particular, Google AdWords. Forget the skeptics that are saying Google AdWords is... (more)

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