How to decide what to make next

I love it

7 points

It will be fun

6 points

It will make us remarkable.5 points

It is something a major customer wants

4 points

It's important to our community or society

4 points

My customer asked me to do this.

Even though my clients understand I may not have t more...3 points

Even though my clients understand I may not have the knowledge & skills to "do it all", they trust me & would prefer I get up to speed to offer the service they desire.3 points

It's unique.

3 points

It will increase sales of our other products

2 points

It survived our ungodly long and undisciplined development process.

2 points

It's cool.

2 points

It solves a real problem for a large market

There are lots of people who will likely buy it. T more...2 points

There are lots of people who will likely buy it. This really should be the MAIN reason to build or launch a new product. 98.5% of the reasons posted before give product people heartburn because there's little revenue in those ideas!2 points

Sometimes you just have no choice...

following your passion, your heart and your mind m more...2 points

following your passion, your heart and your mind mean it's already decided.2 points

I haven't done something new lately and I am bored

2 points

Someone with a lot of power and authority in the organization really wants it

1 point

It's the next logical item

1 point

It will burnish our reputation

1 point

It adds a feature that our CEO really, really wants

1 point

It will increase traffic to our site

1 point

I can sell it to customer X

1 point

Our current stuff doesn't meet regulations and this does

1 point

A key employee is bored and this will keep them busy

1 point

It's easy

1 point

It will increase our margins

1 point

It puts our competition on the defensive

1 point

This is a solution to a problem I have seen many times

Can't believe I have not seen this one yet... far more...1 point

Can't believe I have not seen this one yet... far too many folks seem to be focused on the short win (or are just feeling too cynical this morning...)1 point

It's good for the planet

1 point

Because someone, somewhere might actually want to pay us for it

1 point

Someone has to do it so it might as well be us

1 point

This line extension will add market share to our core product line.

1 point

It's a short term cash cow

1 point

It is something our technology can do easily

0 points

If we don't do it, our competition will

0 points

It appeals to our competition's base, thus growing our market share

0 points

It locks in our base, making it less likely they'll be stolen by the competition

0 points

We didn't launch this one last time, so its turn has come around

0 points

It will make us look smart

0 points

It responds to an RFP

0 points

We have a salesforce to support, and this fills in their grid

0 points

Our investors tell us that this is a must-have

0 points

It's a copy/improvement over something our competition is doing

0 points

The critics will respect us

0 points

We've come this far and quitting now costs too much

0 points

A huge market dominator promises to promote it if we build it

0 points

A big retailer says they'll carry it

0 points

We have unused capacity in the plant

0 points

It's cheap

0 points

To pacify the sales force.

According to the sales force the current product d more...0 points

According to the sales force the current product doesn't sell because it's too expensive, not enough features etc. Nothing to do with their ability to sell and market. Oh no. We need the new product to fix all those woes.0 points

This is a solution to a problem I have seen many times

Can't believe I have not seen this one yet... far more...0 points

Can't believe I have not seen this one yet... far too many folks seem to be focused on the short win (or are just feeling too cynical this morning...)0 points

It will make lots of money and I can retire

0 points

The other guys are doing it, so should we.

0 points

Consumers shared a need for %u201CTHIS%u201D product

0 points

Its a brand new solution, but wait...

What is the problem again? Problem:build faster ca more...0 points

What is the problem again? Problem:build faster car to go from LA to SFO in 3 hours. Expensive, safety issues, speed limit issues, etc. But is that the real problem? Real problem: get from LA to SFO in 3 hours. Real solution: fly southwest.0 points

It's the next evolution of current trends

0 points

High on Google

<a href=http://www.google.com>Google</a&g more...0 points

<a href=http://www.google.com>Google</a>0 points

0 points

Going with my GUT

It's what I feel is the best course of actions. It more...0 points

It's what I feel is the best course of actions. It's not going to popular, but it's the right thing to do.0 points