Whiff! The Revolution of Scent Communication in the Information Age
This lens is about the book Whiff! and how large companies are using scent to sell their products. Brumfield, Goldney and Gunning reveal their secrets and how they can be used by small companies too.
Find Whiff! on Amazon
Whiff! The Revolution of Scent Communication in the Information Age
Amazon Price: $17.12 (as of 12/21/2009) 
About Whiff!
Secretly, scores of Fortune 500 companies, like Proctor & Gamble, Disney, Bloomingdales, Lexus, Reebok, Sony, Samsung, and Starwood Hotels, have been using aroma to bypass their competition.
These cutting edge companies are using scent research to trigger and enhance customers' emotions, perceptions, and brand loyalty, resulting in increased sales and satisfied customers.
Whiff! conveniently pulls back the veil for the rest of the $3.9 trillion U.S retail marketing trade, so that innovative small and mid-sized businesses can share the advantage of the big boys.
Yet this is only the beginning stage of the scent revolution. This global wave is changing how branding and marketing experts communicate with their customers at every level across every industry.
Whiff! reveals how exciting new scent discoveries are being applied to safety, security, healthcare, navigation, diagnostics, product design, and even on the battlefield. With a comprehensive overview of this global phenomenon, Brumfield and his team offer up a breath-taking whiff of the future.
These cutting edge companies are using scent research to trigger and enhance customers' emotions, perceptions, and brand loyalty, resulting in increased sales and satisfied customers.
Whiff! conveniently pulls back the veil for the rest of the $3.9 trillion U.S retail marketing trade, so that innovative small and mid-sized businesses can share the advantage of the big boys.
Yet this is only the beginning stage of the scent revolution. This global wave is changing how branding and marketing experts communicate with their customers at every level across every industry.
Whiff! reveals how exciting new scent discoveries are being applied to safety, security, healthcare, navigation, diagnostics, product design, and even on the battlefield. With a comprehensive overview of this global phenomenon, Brumfield and his team offer up a breath-taking whiff of the future.
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Blog Posts from Google on Whiff!
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Find out more about Whiff!
- Whiff! at Midpoint
- Learn more about Whiff! and how the authors are trying to change the world.
- The Whiff! Book Site
- Here is a site dedicated to the book!
- Whiff! Review
- "Whatever you believe about the future of scent-based marketing, Whiff! is an enjoyable and accessible exploration of what we know about smell and provides a provocative vision of future scent innovations."
by MidpointTradeBooks
Midpoint Trade Books is a book distributor based out of NYC with offices all across the country. (more)
