The Ultimate Guide to Writing Million Pound Sales Letters

This manual was created from the distilled knowledge of seven of the USA's top information marketers and also two UK multimillionaire information marketers. To make the manual readable I have edited and distilled the essence of these people's wisdom. I have also changed some examples and put the entire thing into the first person ('my' voice) to make it an enjoyable read. Some information publishers merely transcribe the audios, but I have done considerable work to make this manual far better than that. The wisdom is theirs, I am merely the editor. 'My' voice is really their voice.

Article by Jeremy Taylor

Welcome and a huge 'Thank You' for taking a look at The Ultimate Secrets to Writing Million Pound Sales Letters.

This is an exciting journey, for you are about to learn the top secrets of writing strong sales copy. You can use this new found skill to sell lots and lots of products - or you can become a 6-figure copywriter and produce hot-selling sales letters for others.

Before I go any further let me assure you that writing a sales letter is easy - when you know how to do it. You do NOT have to write an essay. You do NOT have to be good at English (although it should be your first language, ideally).
If you can tap out an email or write a letter to a friend or talk naturally then you will be able to easily write a powerful sales letter that will earn you 'real' money!
I explain exactly how the millionaires write their sales letters, and what they do to get the best results and the highest income from their efforts - so you can do the same. And most of the top-guns in this business did not have any training whatsoever in English or writing.

Let me give you an example-

Christian Godefroy, one of Europe's most successful direct marketers, never used a P.S. on any of his letters for the first 5 years he was in business. When he added a P.S. to an already profitable sales letter, the response increased by 30%!

He had lost 5 years of extra income!

But you don't have to waste 5 years - you know NOW, right at the start that adding a P.S. can increase sales by 30%. In fact, this one tip, right here on the first page, is worth many times the value of this manual.

You can avoid missing easy money like this and avoid other expensive mistakes that the gurus made along their way to millionaire status.

In monetary terms,
For every £10,000 you earn from a sales letter, an increase of 30% is another £3,000!
Of course you need to know more than the power of adding a P.S. to enable you to write sales letters capable of earning you tens of thousands.

By reading this manual you will:-

Discover these Cutting-Edge Secrets and More!
How to make 1,000% to 2,000% profit each day of the week
The time tested and proven formula that winning sales letters follow
22 things to do to your sales letter to increase the response every time
The power of self image
12 things that all people want, supply these and you can make a small fortune
The most powerful and profitable word you could ever use in your sales material
How to increase your sales by up to 1,000 % by doing one simple thing
How to make money NOW
A sure fire way to make your sales pitch 300 times more effective
How to break through your prospects' skepticism!
How to easily write sales letters that bring in the big bucks
Know what you're selling, who's buying, why, and how to reach them
Great headlines and how they can make you rich
How to obtain business-building testimonials

This is what I truly believe%u2026

Learning how to write powerful sales letters can make you more money than almost anything else in the entire world! AND you can do this from a laptop on the beach!

Does that sound too good to be true? Am I crazy? NO!
Learning the art of copywriting to create great sales copy has made me a millionaire - and I know it can make YOU a millionaire too!
When I started getting it right - hitting the spot with my sales letters - knowing which buttons to push -my income shot through the roof. Soon I was making more money than I could spend.
Before the year was up, my sales had jumped from £300 to £16,000.00 a month.
It was incredible! I was so excited it was like a roller coaster ride that was making me rich.

At the time I paid a top copywriter to teach me the art of writing sales letters. I paid him thousands of pounds for his personal help, guidance, support and cutting-edge strategies and secrets. Believe me, it was worth it. For every pound I paid him, I made at least £100 for myself. So I'm not complaining in any way....
But you won't have to pay thousands of pounds.
Now you are getting the same cutting-edge get rich secrets that have made me and others a millionaire.

Over thirty years of the greatest tips, tricks, and powerful wealth-building strategies are packed into this super powerful manual that is guaranteed to have the potential to make you rich.
Let my great wealth-building secrets become your wealth-building secrets. Let each of these great ideas and methods become your road map to the riches I know you desire.

You made a wise decision to invest in this manual. I am living proof that knowing how to write powerful sales letters can make you rich. I know you can turn small amounts of money into a small fortune. And I know, beyond any doubt, that YOU can become a millionaire with these powerful tips, tricks, and cutting-edge strategies and secrets.

So enjoy this manual. Please keep it close by at all times and study it often. Let these powerful methods and strategies penetrate your mind...then use them! You'll see this really can make you rich. It's NOT too good to be true. You really can do it. All the ideas you need to get started are between the covers of this manual. Please get started using them today!

Just one important thing before you start - here it is: When you become successful and make millions of pounds - please do everything you can to help others who have a strong desire to get rich.
Helping other people achieve success is the greatest feeling in the world!

The Fast-Track Learning Process
Copywriting is a skill - it takes time to learn it. To speed up this process I have intentionally repeated information but explained it to you with different words. Believe me, this is a great learning technique that makes it easy and totally non-stressful. If you don't grasp something the first time around, it doesn't matter.

This is the fast-track learning process.

First I give you an overview picture of writing sales letters. Then I break down the elements and look at each one individually in greater detail. This takes you onto advanced material.

In this way, you have plenty of chances to grasp every aspect of sales letter writing. For instance, any tips and techniques you forget during the overview you will pick up when I cover each element individually, plus more.

By the end of the manual you will be writing powerful sales letters - and if you aren't you will have all of the knowledge you need to do so and won't have an excuse!

To Begin at the Beginning
This manual does not cover obtaining a product. I'm going to assume you know how to do that. Once you have a suitable product you need to market it. Two tried and tested methods are to either use an effective sales letter or place an advert in the press. Your advert or mailing is your only means of convincing customers to buy; therefore it's essential that you get it right.

All the components of your copy must complement each other. Good copywriting is like doing a jigsaw; it involves putting one piece in place and then making sure all the pieces fit snugly around it. Each piece is essential for it to work.

The elements of good copy are:
the offer
a knockout headline
strong body copy
a coupon that is simple to fill in
ensuring the advert or copy has a strong visual impact (this is more important for adverts than sales letters)

And before I go any further, almost everything I cover here applies to web sites too. There is nothing different about a sales letter and a web site - at least, not if you want to sell something! This is a BIG mistake people make when creating a web site. They throw out all of their principles of copywriting and think they need a lot of glitzy graphics. Big mistake.

So, if you're ready to discover how to write sales letters in the same way millionaires write them, let's steam ahead with the first insider tip%u2026
Have Fun
I create my best copy when I believe in the product and enjoy writing about it, so have fun. Write in a conversational style, like you were talking to a close friend. This one-to-one, from me-to-you impression is important.

If your copy isn't exciting and readable, nobody will read it; they will just bin it. People have a lot of pressures on their time these days and you only have a few seconds to grab their interest.
Metaphorically, your headline and opening sentence has to reach out, grab each reader by the throat and make it clear you are talking to them and that you have something of benefit to them.
If it doesn't do this, you have lost a potential sale.

A Golden Tip
Never write copy that start weakly and gets better as it goes along, as no one will be with you by the second page. As with all writing, every word counts....