Small Business Branding

It seems like the smaller the business, the less awareness or care there is of branding. I think in many cases it's because of the cost (or assumed cost) of branding. In other cases it's because businesses don't think it matters, this holds especially true in service industries. The few cases where branding is actually attempted it usually falls short.

Spending money on an excellent workforce or modern office building are important, but if your business does not identify itself or if it does not have a signature of its own, a vital piece is missing.

A well designed and good quality corporate identity speaks for itself and for your company.

Can you sum up your brand in three words or less - right now, without thinking?

Company brands like Apple, Nike or McDonalds do the talking for the company. You know immediately what each stands for and what to expect.

Building a corporate identity can have a better recall value than an individual. If another business wants to give you repeat business after two years, they will pull out your visiting card and give you a call despite the fact at the person who got the business for you may have moved on.

This is the power of building a corporate brand and you can make it work for you.

The Your Brilliant Brand Course consists of 6 videos. Each video has its own simple action steps to help you master the principles of successful branding, and you'll find those steps in my fill-in-the-blanks downloadable workbook. Every page is packed with the insights and understandings I've gained through decades of brand consulting with top clients.

And it's all boiled down here to a series of actions that you can immediately apply to your own business.

Learning the principles is one thing. Applying them in action is quite another - because only action delivers results you can see on your bottom line.