A Winning Sales Page

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Having a winning sales page is essential to your marketing campaign.

If you are an affiliate looking to promote a product it is very important you are not wasting your time and money on a poor quality product or poorly promoted offer.One key factor in this is the sale letter the merchant provides.

What is a 'Sales Letter' Definition:The tool that a direct marketer uses to turn a prospect into a buyer.

So when we look at evaluating a sales page there are two element.

The Offer what they are selling at a justified price and this is broken down into 4 parts. Product,price,bonuses and guarantee.

The Copy This is everything that surrounds the offer.

A strong offer is vital we can fix a weak offer by adding our own bonuses but thats much more expensive than fixing weak copy. With weak copy you can setup your own pre sale page and promote the strong offer that has great value and bonuses.

So now we need to Analyze Quality of the Offer: Bonuses

* Are there bonuses (added value) included? * If there are bonuses do they have a value associated with them? (eg.worth $47.97) * Is there a Graphic of the bonus? ( people like to see what they are buying even if it is a downloadable product)

Product

* Is there a graphic of the product? * Is there a value associated with the product that is higher than the price?(eg.was $299 now $97 limited time only) * Is there a specific value to the product?(eg.$29.95 instead of $30) * Is there an impending event,limited time offer or other call to action used? * Is there a risk free guarantee?

So now we need to Analyze Quality of the Copy:

* Does the headline start off with benifits to the customer? * Questions are often better sales converters than statements. Does the sales letter contain questions? * Headlines in quotes are more powerful (even when no one is quoted). Is the headline in quotes? * Is the sales letter broken up with subheadings? * Do the subheadings expand or state additional benefits or describe key features? * Longer sales letters generally convert better. Is the sales letter long? * Does the sales letter contain benefit bullet points? * Does the sales letter contain feature bullet points? * Does the sales letter contain testimonials "social proof"? * A PS/PPS/etc are some of the most read sections. Does the sales letter contain a postscript with hot benefits?

Let's look at the Buying Process:

* Is the purchase price at least half-way through the letter? * Is there a summary of the offer and benefits just before the price? * Are there buy buttons located in several different places in the letter? * Is it really obvious where the cusomter should click to purchase?

Has this sales letter got Confidence Builders:

* Does the sales letter contain conversion enhancers such as a BBB logo? * Or a HackerSafe Logo? * Or a Icop Logo? * Are the credit card and other processor logos located near the order button?

In all the above sections we are looking to get a yes to as many of the questions as posible. Which should produce a quality sales letter that converts to more buyers of the offer.

Lets look at some Negative Factors to take into account:

* Is there an email squeeze, either on the letter or as a pop-over box?(eg.entering your name email address for newsletter subscription) * Choices prior to purchase delay purchases. Is there an up-sell or other version selection prior to purchase? * The sales letter should do nothing but sell one product. Are there "traffic bleeds" from another sales letter? * Is the letter garish in choice of color or visual features (such as blinking text)? * Does the sales letter contain an affiliate link?

You are not going to find a perfect sales letter but if you can find one with a good product, quality copy, and value for money bonuses, with few negatives your have a very good chance of converting that traffic you send to it into buyers.
About the Author

How to Evaluate a Sales Page You are not going to find a perfect sales letter but if you can find one with a good product, quality copy, and value for money bonuses, with few negatives your have a very good chance of converting that traffic you send to it into buyers. http://productreviewssite.com/makeprofitonline-blog/

Every company needs leads to sell their products. Whether they are doing it actively or not, lead generation is the focal point of attracting customers and trying to get the product sold.

If you have a product, you need to take that product to the interested buyer, or the product will certainly remain unsold. To cut a long story short, you need to generate qualified leads that could help you to sell your product.

One of the best ways of lead generation today is to have a website related to the product you are planning to sell. This is a very good way of generating some quality leads, and the best part is, if your website is designed well, it can work on autopilot for you, and generate several leads in a day. All you will have to do then will be to follow up with the leads your website has generated.

There are just a few things you will need to be wary about from the start, though. Or else, you will have a website that would do nothing for your business at all.

The first thing you must be sure of, is that your website must be highly attractive. There is always competition in every business. So, if your website does not seduce the buyer, the whole exercise will be a futile waste. These are some things you must do to make your website attractive:-

(i) Hire a good web designer and make a professional website. Avoid homemade websites made with the web designing tools. These may be easy to make, but they are always amateurish, and you can well understand how detrimental they will be to your product.

(ii) Use good content on your website about the product. By good, I mean useful and informative. By reading the leading articles on your website, people visiting the site must understand that you know what you are talking about.

(iii) Use one-click technology on your website to take the visitor directly to the buying page if they want to make a purchase. A cumbersome buying process will surely wear the visitor off.

Now, once your website is ready, you are also ready to generate a few leads. You will have to get some very good promotional articles written about your product. You can do this yourself, or you can hire a freelance writer to do the job for you. These articles should be search engine optimized, i.e. they should be keyword rich. You can find out on keyword search tools what keywords people are looking out for on the Internet.

Submit these articles to the article directories. Do several submissions in a day. Below each article, give a back link to your website and write a short bio about yourself and your business.

When someone searches the Internet with that keyword the next time, your keyword-rich promotional article will surely appear on the first few pages of the search website. This will lead the person to your website. Your attractive website and its content will hold the visitor's interest.

On your website, you must provide something free, like a newsletter, and to subscribe to it, you must ask contact details of the visitor like their email id. Something free always attracts customers, and they will mention their id, with your assurance that it will be kept safe and not sold to other companies. This is how you can get your leads.

By following this simple tactic, you can generate several leads per day. If you keep submitting better articles to the article directors, you will get fresh leads everyday. This is an almost automatic online process to get lead generation.

But, you must remember that just getting leads is not enough. You will also have to follow up with your visitors. Try making interesting offers to them via the newsletter you will be sending them, or send them direct emails telling about your product. In general, you have to build up the interest of the person in your product and try to close your sales with them with a winning sales page.

About the Author

Ryan Smith is the author of the hot, new, ebook "Article Marketing Success." Download your free copy at http://www.e-profitsubmissions.com

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1) Give a strong and compelling offer in you sales page, for example bonuses. This is to make the visitors to take action towards making a purchase or giving you contact information.

2) Focus on giving information to the visitor that spells out the benefits and not the feature of the product. Usually a way to convey benefits are found in sentences that start with "you get..." or "you will achieve...". feature will talk more about the product itself, for example "This TV have a widescreen" or "The ebook contain many natural cure secrets".

3) Keep testing headlines, words, pictures, offers, etc, etc to continue improve your sales. Sometimes you might think that the page is perfect, but a small change in the headline could boost your conversion rate.

4) Have a way to capture email address of visitors to your page. This is to ensure that you can market to a certain visitor over and over again. Without their email, you might not be able to market to them ever again.

5) On your sales page, tell your visitors where to find the tips, what to read and where to get time-sensitive offers. This is to keep your visitors attention and develop a winning sales page.