Abercrombie and Fitch Clothing

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Abercrombie and Fitch Clothing

Abercrombie and Fitch clothing is the trendy brand of apparel which is aimed at targeting the youth between 18 to 22 years of age. The Abercrombie and Fitch is the latest in the brand of American lifestyles of luxury casual wear. The company has brought forth four distinct brands namely: Abercrombie and Fitch, Abercrombie, Hollister Co and RUEHL No. 925. The ranges of fashion wear casual and luxury clothing like jeans, tees and attitude. This envisages the highest quality casual wear. A trendy all-American casual wear for aspiring youths! The casual luxury range products are sold in the branded retail shops, catalogues and on-line. Till January 2007, the company has a chain of over nine hundred retail stores across United States.

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The Present Profile of Abercrombie and Fitch

Abercrombie and Fitch started its journey with the stores since early twentieth century. This mainly targeted the teenagers and college students of young age. The range of clothes included woven shirts, denim, miniskirts, and cargo shorts, wool sweaters, polo-shirts and t-shirts. The product named as 'preppy' became tremendously popular. After 'The Limited' takeover, it went up with more aggressive marketing plans. The well-conceived marketing strategies made it roaring success.

The Future for Abercrombie and Fitch

The Abercrombie and Fitch came in existence in 1892 was exclusively dealing in elite apparels, and undergoing serious financial problems after 1960. 'The Limited' took over it in 1988 and reshaped it from the basis coming up with the glorious lifestyle brand. On its ambitious ride the Abercrombie and Fitch started its first ever overseas store in London in the current year. The popularity graph went up so high that store of Abercrombie and Fitch scaled highest profits above the projected statistics. The company management is targeting Japan as its expansion market overseas.

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