Earn Money At Home On The Internet

* Find complimentary sites - "Complementary" sites are a sites that sell products or services that compliment your offerings. If you sell "gardening tools", a site that sells books on "gardening tips" would be a perfect affiliate.

If you sell software, try looking for sites that sell computers or computer parts. Finding sites that already attract your target market, and can benefit from recommending your product or service to their visitors, is the goal.

* Find content sites - There are many sites that do not sell any kind of product or service but are mainly content-oriented sites. Such sites promote an idea, concept, study or belief. Content sites that are used as a resource for your target market are ideal affiliates.

* Finally, there are several sites on the Internet dedicated to listing affiliate Programs. Get your program listed in these directories.

Classifying Affiliates for better management

The hardest part of administrating an Affiliate Program is deciding what your affiliates need to help make the sale. But, by carefully categorizing your affiliates, you can easily determine what their needs are and how to accurately meet them. The plan given below helps in categorizing affiliates in order to manage your affiliate program better.

The first step is to pick at least three types of affiliates. Take a look at your affiliates and try to determine one outstanding characteristic that can easily be compared across the board and choose at least three types of the characteristic. Here are some examples:

* Level of Sales - You may find that your affiliates are so completely different that it's hard to find something to classify them by. Try classifying them by the level of sales they've reached with you. You'll most likely find that you have a few forerunners that lead the pack with a number of sales, quite a few affiliates that have sporadically made a sale or two and some that have yet to make a sale. This will help you classify them based on sales.

* Products - If you sell a wide variety of products for specific interests/needs you may be able to classify your affiliates by product. For instance, a financial site could classify types like Personal Finance, Small Business Finance, and Corporate Finance.

* Industry - If you market commodities like office supplies, health and beauty products, house-wares and so on, you may find that your affiliates come from a wide variety of industries. You can most likely classify your affiliates according to their industry.

The Second Step is to determine the needs of each type. Each of your affiliate types will have different needs; some of their needs will overlap, but you should find a distinct difference in many of their needs. If you find that all of them have the same needs, go back to step one and re-think your types.

Here are some basic things to look for:

* Linking Methods - Different types of affiliates will need different linking methods. Let's use the example above where we had different groups based on sales. Your low sales group may be satisfied with a banner or two to place on their site. Your medium sales type may be interested in an article or two for added content on their site. Your high sales group will probably pass up banners for articles, guestbooks, email ads and signature files.

* Capturing visitors is what you want. In order to do so -- you have to know what they want. Visit your affiliates' sites to see what visitors are looking at and looking for. Ask yourself, "How does my product relate to what I am seeing?"

* Different types of affiliates may expect different commissions. You'll have some Affiliates that have joined your program "on the side" and others that plan on earning a substantial income from the program. Determine what effort they are putting into advertising, how much other programs in your industry are paying, and the amount of time they devote to your program.

The Third Step involves the process of creating and compiling linking methods for each group of affiliates. Based on the needs you identified in Step two, create and compile linking methods for each type. Here are a few linking methods to think about.

* Banners - Though they aren't as effective as other linking methods, banners are still widely used and expected. Make banners in a variety of sizes to fit tops of pages, bottoms, toolbars, sidebars and other miscellaneous areas.

* Articles - These are great for affiliates that need content for their websites and newsletters. Be sure that your articles are articles and not ads.

* Email Ads - Your active affiliates may be interested in placing ads in e-zines or their own newsletters. Try writing a few ads in different lengths.

* Signature Files - Dedicated affiliates may even add your tag to their signature line. Give them a few witty lines to choose from.

* Guestbooks: - Let your affiliates help you build your Opt-In email lists with guestbooks. Offer them a commission for each email address they send you, or each resulting sale from the subscribers they send you.

* Product Images - Give your affiliates images that show and link directly to specific products. They'll be able to choose an image specific to their site, or choose several images to display.

* Review each affiliate Type and match them up with your new linking methods. You may have some linking methods that overlap Types -- this is okay. Just be sure you are concentrating on the affiliates' needs.

The Fourth Step is to decide commission levels. Your first decision will be to determine whether you want to pay a flat rate or percentage of each sale. Based on the needs you identified above for each of the affiliate types, decide on a commission amount for each Type. If you have a two-tier program, consider the possibility of different second tier rates as well.

The Fifth Step is to devise promotions for affiliate groups. Once you have your affiliates properly categorized and your system under control, consider developing promotions for your affiliate groups. Give them special incentives to sell more during a certain time frame, move seasonal products, or increase business during your slow months. Offer them additional commissions, or even bonuses for reaching a specific amount of sales.

In conclusion, if you follow the steps I have just outlined and if you are ready for a little work and a lot of organization, your affiliate program should be up and running in no time.

Using the Internet to market your products or services is a great dynamic tool for existing and new customers.

Email marketing is a quick an inexpensive way to reach people. If you are in a group that wants to use email marketing, the correct step to take is to identify your target audience.

For example, if you wanted to reach pet owners, you would get a list of pet owners. That's simple but you wouldn't believe how many people blow their money on marketing to the wrong organization or person!

There are programs that are on the market that will assist you in formulating a newsletter to prospective organizations or individuals but here's the catch. The people that you are targeting must give you their permission to receive your newsletter.

If you send your marketing emails blindly to an individual or group, you are SPAMMING a person which is against the law. I take exception to that personally because I happen to like SPAM!

We mentioned SPAM in the other article and you should never, ever SPAM a person. You can collect data through your web-site on target customers or through web marketing programs.

So how do you reach people with your business vision, ideals and goals without hearing from the Information police that you are SPAMMING people? You need to ask people permission via their email or have them sign up for your correspondence through a web-site or portal that you've created from the group. Many newsletters have a "subscribe" button which when pressed, the user is automatically loaded into your database. That's easy as one, two, three!

So many people over the years have been SPAMMED to death! They have suffered from an overload of SPAMMATION!


When you fashion your email, you are going to have to be unique and different to catch someone's attention about what you are presenting to them. Your email marketing has to be clever, not hokey and straight to the point. It must be interesting and not absurd.

Lack of imagination will send your email marketing campaign right down the drain and into the sewer! Use powerful keywords and verbs in your email when you are telling potential clients about your services and products.

1. Team-up with your weaker competitors to beat your stronger competitors. You can create win/win joint venture and cross promotion deals with them.

2. Design your site so it will be worth bookmarking. Your visitors will bookmark your web site if it's full of free original content like articles, ebooks, etc.

3. Offer your customers back-end products. It is easier to sell to existing customers. If you do not have a back-end product, join an affiliate program.

4. Increase the perceived value of your product. You could offer an affiliate program, give away free bonuses or use famous endorsements on your ad.

5. Remind your visitors to promote your web site. Use phrases like; "Refer This Our Web Site To A Friend" or "Link To Our Web Site"

6. Make your testimonials more powerful. You can include pictures, hand written signatures and contact information with each testimonial.

7. Up-sell to all your customers. You could sell add- on products, deluxe products, extra parts, related products, add-on services, etc.

8. Place your ad in targeted e-zines. Ask the owner if you could place your ad in a higher position in exchange for a percentage of the ad's profits.

9. Use permission marketing to increase your sales. You simply ask people to sign-up to your e-mailing list. They'll already be interested in messages or ads.

10. Provide a privacy statement and all your contact information on every page of your web site. This'll persuade your visitors and prospects to trust you.

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