About me: Greg Fournier

After university I went into aa email marketing agency, Alchemy Worx. I became responsable for all outgoing client communications, which included major UK retailers, and service companies. This not only gave me incredible exposure to thousands of email marketing campaigns, I also learnt a great deal on email service providers such as DreamMail, Silverpop Engage, Campaign Commander, Experian Cheetahmail, Alterian Dynamic Messenger, Responsys, ExactTarget, E-Circle, Strongmail, and Dolist but also MailChimp, Campaign Monitor and more...

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When I decided it was time to move on I took on a new position at ServiceMagic Europe, as the Email Marketing Manager. With this job I got to see life from the other side of the business. With this new understanding of the various difficulties and barriers a company might face when planning an email marketing program, I decided to start my own Email Marketing company, ImpartialMail. The company is geared towards helping smaller businesses, providers tend to neglect, start and/or optimise their email marketing campaigns and empowering them to do it alone. We like to call our approach different to everyone else's, we do "Hands-on Consulting". Through tools like Squidoo we hope to spread the word about ImpartialMail and share our knowledge of how to run the most effective email marketing campaigns possible.

We are not just another email marketing agency, ImpartialMail strives to empower businesses over email marketing service providers through impartial expert advice and services.

ImpartialMail Ltd.
Tel: 08009788759
Email: info@impartialmail.com

Basket-ball: From a very young age basket-ball was my favorite sport. I played in my high-school team as a point guard and team leader, but quickly stopped after that as my studies were taking over my free time.

Golf: Talk of a challenge! Golf is particularly challenging, and this is what made me take an interest. I'll play every once in a while when I get a chance, it alows me to spend a little time with my retired father.

Muay-Thai: Literally translated: "Thai-boxing" also known as the "Science of 8 Limbs", Muay-Thai is a combat sport in which opponents are allowed to use hands and feet but also elbows and knees. Like most combat sports, Muay-Thai requires an extremely intensive physical conditioning, endurance and explosive strenght and a lot of technique, it has in the last few years become a true passion!

*Muay-Thai shorts are unique, the "flashiness" of your shorts represents how confident/ strong you feel. You're making a statement just by entering the ring in Thai shorts. First impressions count in email as well, I'll often say "the welcome email is one of the most important messages you send".

I grew up in a family where recipes are passed down through generations, and although I was always into good food, I only realised in the last 4-5 years that I was going to need to keep this tradition going. It is with great ease that I picked up this skill that must have been in my blood all along, and I am now capable of producing the most complicated traditional family recipes.

I apologise in advance if you are on a diet, I just wanted to give you an idea of what I was talking about: French gnocci with a tomato bechamel, Grilled sweat-breads with their creamy sauce, Brandy and lobster bisque, a light and fluffy cheese souffle, and soft and salted dark chocolat caramels. I've also added a few of my own favorite foreign recipes to the mix such as the Italian risotto, or the Spanish paella, or even the American burger.

Now admitedly the combination of food and Muay-Thai is a little odd, so I thought I would add that I also know the pains and challenges of being on a diet. Whilst there are many weight categories in Muay-Thai, the physical condition it requires, means every season I need to drop 10-15kg (20-30lbs) in a few months through a low calorie high protein diet... I bring this same determination and attention to detail to the table at work, at ImpartialMail we have a zero tolerance policy on mistakes!

*The picture above is what I call a home made burger, its still only meat between two slices of bread, I simply added a little Greg touch to it... (Thats not Cheddar, its Emmental and an egg... and those are not French fries but home-made thyme and olive oil patato chips...)

As a child I used to build cardboard cat houses, using tape, glue and string; and when I grew up I started using wood, nails and a hammer... I made small objects at first until I got my own place which needed a little work...

I took my flat from a very nice looking little flat to a modern and recently refurbished upmarket flat, or at least I like to think so... It took a lot of work and some help from close friends, but we pulled it off.

DIY is extremely rewarding if you are prepared for it, and abide its main law: Mesure twice, cut once! ...which applies to email marketing... Check twice, send once!

*The picture here shows the conversion of the electric fireplace into a double cabinet for DVDs and a clean and handy TV stand with a large drawer in front; you might also be able to see the sleek pull out desk on the right...

Like most people from my generation my thirst for new tech is unquenchable, and can only be softened by a few select sources of information. I hope you enjoy them as much as I do!

- Gizmodo
- Engadget
- Ars Technica
- Pocketlint
- Popular Science
- TechCrunch


Hope there is at least one you won't know! These are all very enjoyable sources for the latest tech and gagetery around and to come, although some might have a slight bias, much as I do for Apple products. (I do work on a PC though, as most Email Service Providers do not support Macs.)