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Create an About Us Page For Your Business

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Get More Buyers, Earn Trust, Showcase your Personality and Uniqueness with your About Us Page

An "about," "about us," "about me," "company information," or "about the company" page can be a valuable asset to a website, and is one of the most important web pages of your site. Often times an about us page will be one of the first results when searching for a business online. Providing convincing facts, history and attributes of your business will enhance the content of your website and provide the customer with an intimate, personal look at the operations, personnel and products. Set yourself apart from the competition and make an about us page that leaves a lasting impression!


Left: The National Geographic About Us Page.

Add Credibility to your Business

Create the perfect about us page and convey professionalism

An About Us page can do one of two things:

  • Provide the visitor with important information about the company and products while enhancing the overall experience of the visit.

  • Be a waste of space that adds nothing to your site!

Your about us page should add credibility to your business in a an effective, readable format. The average visitor leaves a page after 30 seconds or less, so you have to draw them in and provide quick, useful, and even fun facts about your business right away. Another mission of your about us page should be to gain the trust of the visitor. Visitors that come to trust a site turn into customers and referrers.

The Focus of your About Us Page

Stay on topic!

where's your focal point?


When creating your about us page, one of the most effective and easy ways to create one can be through an outline format. Think of what you want to gain through your about us page, be it more visitors, trust, email sign-ups, click-throughs to another page, or a sale. Start by outlining a written (or typed if you prefer) page in this common outline format:

About Us Page

I. Goal of the about us page
>A. Newsletter sign-up
>>>1.Offer incentives to sign up
>>>>>a. Coupons
>>>>>b. Weekly information about our business or important relevant info
>>>2.Include several links on page
>B. Have visitors click through to charity donation page

II. Other Goals of About Us page
>A. More search engine traffic
>B. Provide a timeline history of our company

After completing the outline, you should have a nicely organized template for your about us page that should translate well into an easy-to-read page.
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Approach for your About Us Page

Methods to use when creating your page

You can take several approaches when writing your about us page. In any approach you follow, be sure to make it entertaining and not boring.

A popular approach for small businesses and large businesses alike is the personal approach. Very fitting for small businesses, this method will include an up-close view of the company, such as personal pictures, bios of employees/personnel, and even quotes and anecdotes from your employees. Be sure to include accomplishments and qualifications of your employees as well. A picture or link to a page featuring customer appreciation events or sponsorship of worthy causes is another valuable asset to the about us page. Often times customers prefer this format because of the intimate feel of the page.

Large businesses often have a different approach, but can combine some of the same elements of small business about us pages to get the best of both worlds. Large business about us pages often convey a large presence, one that consumers can trust because of their long-term status. An established brand like Coca-Cola may use this approach. A timeline or history of the brand can be very effective, as well as specialized focus on charity work and community sponsorships the business is affiliated with.

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66 lb of Vegan Dog Food by moria
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Tell a Story

Keep readers interested with the story of your business!

Readers love a good story. Why not turn your about us page into a compelling story about your business? Think about what you want your about us page to focus on, then think of a story about your business that has that conveys that end result. Whatever the story you decide to tell, be sure it's fun, interesting and appropriate. A well-told story should make your readers want to sign-up, purchase, click a link or bookmark your site. Tell your story well!
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Green Factors

Green your business to make your about us page more attractive and eco friendly

recycling - green factors in businessThe "green" factor may be the determining factor whether a customer decides to purchase your product or the competition's product. If you already have a green element to your business, be sure to tell them about it! If not, think of ways to make your business more green. Environmental awareness is increasingly important to the consumer, so be sure to stake your claim in the green movement. Also, if you are involved in any green charities, tell everyone about it! It can't hurt.

Can't Create your Own About Us Page?

Learn new web design skills and stay in touch with making your page look great while attracting the right visitors.
Learning Web Design: A Beginner's Guide to (X)HTML, StyleSheets, and Web Graphics

Learning Web Design: A Beginner's Guide to (X)HTML, StyleSheets, and Web Graphics

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Don't let this four letter word intimidate you: HTML is not as hard to learn as you might think. It's very simple to learn, and with a quick reference at-hand, you can walk your way through building your own web page in a snap.

Additional Factors to Consider for your About Us Page

A checklist rundown for your about us page

Now that you've created the perfect about us page, it's time to monitor it. Check regularly to see how your about us page is indexing in search engines, and check your content to see if it needs to be updated. Search engines love fresh content, so include new text and images with "alt" tags on a regular basis.

Here's a quick checklist of ideas for your about us page updates:

  • Are there enough pictures to keep the viewers interest? Are the pictures outdated?

  • Is the about us page linked to every page of your site?

  • Does the about us page instill trust in the reader?

    buyer confidence


  • Is the competition's page better than yours? Who are they linking to, and who has linked to them?

  • Is there a link to contact the business, or have some sort of customer service link?

  • Does the focus of the page remain constant or is it jumping all over the place?

  • Are your keywords in check? Check to see what keywords would be best for your about us page and monitor what works best.

  • Are there any directories that you can submit your deep linking about us page to?

  • Is the link still active? Does the page contain any broken links?

  • Have you tried to receive backlinks to your about us page? It can help increase traffic.

  • Is it interesting? Fun? If not, you need a rewrite! Ask friends, family and employees for their input as well.

More Information on Creating Great About Us Pages

The Top Twelve About Us Pages
About us pages are often skimmed over, but Blog Tyrant has reviewed twelve really compelling, not-so-run-of-the-mill ones that deserve your attention.
Using Ebay's My World Page to Generate New Sales
If you're a seller on Ebay, this page really matters to you. It's not your about me page, but it's still gives buyers a clear picture of who you are and what you sell.

A Little About Squidoo

Right now, you're viewing a Squidoo lens on Squidoo. Read more about Squidoo and see how you like their "about" page!

More Business Lenses

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About Us Pages for Inspiration

Check out these well known companies about us pages!

Here are some about us pages by some major players. What do you think of their pages? Can you learn anything by reading them? Who has surprisingly good pages, and which pages are not so great at all? Use these for inspiration!
CafePress About Us
CafePress hosts millions of designs from different artists, businesses, students, moms, dads, kids, schools and organizations featured on clothing and apparel.
Coca Cola About Us
Coca-Cola is nationwide and has billions of customers around the globe. How does this about us page measure up?
Dell About Us
Dell is known for their customer service and satisfaction, but how about this page?
Johnson & Johnson About Us
Johnson & Johnson has put together an impressive about us page here. Could you learn anything?
Nordstrom About Us
Seller of trendy, upscale products, what should a luxury store being trying to tell you in their about us page?
MySpace About Us
MySpace is home to millions of users daily. With such a large and important site, what is this page telling you about the company?
Facebook About Us
Facebook is another large social networking company. Shouldn't this page be social as well?
Digg About Us
Meet the employees of Digg! This very friendly and personal page is fun, interesting and useful, just like Digg.
Newsweek About Us
Newsweek is known for their top stories, interesting articles, photography and stories...does this page say the same?

What Factors Do You Think Are Most Important for a Great About Page?

Tell us what you would like to see on more about pages!


Do you have any suggestions to readers on making a better about us page? Stop by and leave your suggestion, or just stop by and say hello!

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Sell on eBay?

Kiwisoutback: Cool, Unique Kiwi Shirts, Gifts and Clothing for Kiwis and Kiwi Lovers!Now that you've read how to tune up your About ME page, how about a how-to on selling?
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Train your Employees the Right Way

The Big Book of Customer Service Training Games (Big Book Series)

The Big Book of Customer Service Training Games (Big Book Series)

by: Peggy Carlaw, Vasudha Deming

Amazon Price: $12.00 (as of 02/14/2012)Buy Now
List Price: $25.00
Used Price: $8.70

Make your employees enthusiastic in legitimately fun and real ways. If your team isn't on board, your product or service can only suffer. Let them know you appreciate them and that they are indeed valuable to the business with these fun activities and notions.

zujava banner

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kiwisoutback

The about us page can often be the first impression and last impression potential customers see. Make it a good one! more »

Feeling creative? Create a Lens!

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