Get More Buyers, Earn Trust, Showcase your Personality and Uniqueness with your About Us Page
An "about," "about us," "about me," "company information," or "about the company" page can be a valuable asset to a website, and is one of the most important web pages of your site. Often times an about us page will be one of the first results when searching for a business online. Providing convincing facts, history and attributes of your business will enhance the content of your website and provide the customer with an intimate, personal look at the operations, personnel and products. Set yourself apart from the competition and make an about us page that leaves a lasting impression!
Add Credibility to your Business
Create the perfect about us page and convey professionalism
An About Us page can do one of two things:- Provide the visitor with important information about the company and products while enhancing the overall experience of the visit.
- Be a waste of space that adds nothing to your site!
Your about us page should add credibility to your business in a an effective, readable format. The average visitor leaves a page after 30 seconds or less, so you have to draw them in and provide quick, useful, and even fun facts about your business right away. Another mission of your about us page should be to gain the trust of the visitor. Visitors that come to trust a site turn into customers and referrers.
The Focus of your About Us Page
Stay on topic!
When creating your about us page, one of the most effective and easy ways to create one can be through an outline format. Think of what you want to gain through your about us page, be it more visitors, trust, email sign-ups, click-throughs to another page, or a sale. Start by outlining a written (or typed if you prefer) page in this common outline format:
About Us Page
I. Goal of the about us page
>A. Newsletter sign-up
>>>1.Offer incentives to sign up
>>>>>a. Coupons
>>>>>b. Weekly information about our business or important relevant info
>>>2.Include several links on page
>B. Have visitors click through to charity donation page
II. Other Goals of About Us page
>A. More search engine traffic
>B. Provide a timeline history of our company
After completing the outline, you should have a nicely organized template for your about us page that should translate well into an easy-to-read page.
Approach for your About Us Page
Methods to use when creating your page
You can take several approaches when writing your about us page. In any approach you follow, be sure to make it entertaining and not boring.
A popular approach for small businesses and large businesses alike is the personal approach. Very fitting for small businesses, this method will include an up-close view of the company, such as personal pictures, bios of employees/personnel, and even quotes and anecdotes from your employees. Be sure to include accomplishments and qualifications of your employees as well. A picture or link to a page featuring customer appreciation events or sponsorship of worthy causes is another valuable asset to the about us page. Often times customers prefer this format because of the intimate feel of the page.
Large businesses often have a different approach, but can combine some of the same elements of small business about us pages to get the best of both worlds. Large business about us pages often convey a large presence, one that consumers can trust because of their long-term status. An established brand like Coca-Cola may use this approach. A timeline or history of the brand can be very effective, as well as specialized focus on charity work and community sponsorships the business is affiliated with.
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Tell a Story
Keep readers interested with the story of your business!
Readers love a good story. Why not turn your about us page into a compelling story about your business? Think about what you want your about us page to focus on, then think of a story about your business that has that conveys that end result. Whatever the story you decide to tell, be sure it's fun, interesting and appropriate. A well-told story should make your readers want to sign-up, purchase, click a link or bookmark your site. Tell your story well! Green Factors
Green your business to make your about us page more attractive and eco friendly
The "green" factor may be the determining factor whether a customer decides to purchase your product or the competition's product. If you already have a green element to your business, be sure to tell them about it! If not, think of ways to make your business more green. Environmental awareness is increasingly important to the consumer, so be sure to stake your claim in the green movement. Also, if you are involved in any green charities, tell everyone about it! It can't hurt. Can't Create your Own About Us Page?
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Additional Factors to Consider for your About Us Page
A checklist rundown for your about us page
Here's a quick checklist of ideas for your about us page updates:
- Are there enough pictures to keep the viewers interest? Are the pictures outdated?
- Is the about us page linked to every page of your site?
- Does the about us page instill trust in the reader?
- Is the competition's page better than yours? Who are they linking to, and who has linked to them?
- Is there a link to contact the business, or have some sort of customer service link?
- Does the focus of the page remain constant or is it jumping all over the place?
- Are your keywords in check? Check to see what keywords would be best for your about us page and monitor what works best.
- Are there any directories that you can submit your deep linking about us page to?
- Is the link still active? Does the page contain any broken links?
- Have you tried to receive backlinks to your about us page? It can help increase traffic.
- Is it interesting? Fun? If not, you need a rewrite! Ask friends, family and employees for their input as well.
A Little About Squidoo
Right now, you're viewing a Squidoo lens on Squidoo. Read more about Squidoo and see how you like their "about" page!
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About Us Pages for Inspiration
Check out these well known companies about us pages!
- CafePress About Us
- CafePress hosts millions of designs from different artists, businesses, students, moms, dads, kids, schools and organizations featured on clothing and apparel.
- Coca Cola About Us
- Coca-Cola is nationwide and has billions of customers around the globe. How does this about us page measure up?
- Dell About Us
- Dell is known for their customer service and satisfaction, but how about this page?
- Johnson & Johnson About Us
- Johnson & Johnson has put together an impressive about us page here. Could you learn anything?
- Nordstrom About Us
- Seller of trendy, upscale products, what should a luxury store being trying to tell you in their about us page?
- MySpace About Us
- MySpace is home to millions of users daily. With such a large and important site, what is this page telling you about the company?
- Facebook About Us
- Facebook is another large social networking company. Shouldn't this page be social as well?
- Digg About Us
- Meet the employees of Digg! This very friendly and personal page is fun, interesting and useful, just like Digg.
- Newsweek About Us
- Newsweek is known for their top stories, interesting articles, photography and stories...does this page say the same?
Guestbook
Do you have any suggestions to readers on making a better about us page? Stop by and leave your suggestion, or just stop by and say hello!
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Reply
- FQTI FQTI Dec 7, 2009 @ 10:22 pm
- Awesome page! Very helpful and informative.
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- cellphonecashsystem cellphonecashsystem Sep 20, 2009 @ 3:23 am
- Excellent job keep it up!
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- optimumanabolicsreview optimumanabolicsreview Sep 4, 2009 @ 1:06 am
- Nice job! Writing an "about us" page is so vital to any online business.
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- empowerednutritionmealplans empowerednutritionmealplans Jun 16, 2009 @ 9:04 am
- looks like I will be writing up an "about us" page for my website tonight!
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- What-is-turbulence-training What-is-turbulence-training Jun 11, 2009 @ 11:25 am
- I have a few websites and I have tended to skimp over the "about us" section and looked it more as a pain than a resource. You have changed my mind and I will definitely put more work into them.
Thank you
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- JaguarJulie JaguarJulie Apr 28, 2009 @ 1:23 pm
- Very informational and nicely presented!
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- poddys poddys Mar 3, 2009 @ 11:01 pm
- Lots of great advice. 5***** I always try to create an About Me page. I find that readers come back more if they can identify with the author of a site/page.
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- TrishH TrishH Feb 24, 2009 @ 3:18 pm
- I am looking to create my about me page for my websites. Thanks for the info. It is tough to get started but very important to have.
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- Tobbie Tobbie Feb 18, 2009 @ 4:48 am
- Hmmm...Thanks for the great idea. I am adding an about me page to my list of lenes to make. great idea. 5 *
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- rebeccaf734 rebeccaf734 Sep 24, 2008 @ 5:23 am
- I will definitely take your advice and revamp my about me page!
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- bdkz bdkz Jun 12, 2008 @ 10:23 pm
- Awesome lens! I gave you 5 Stars and a Squid Angel Blessing!
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- ShannonC ShannonC Jun 12, 2008 @ 10:16 pm
- Nice lens...good advice :)
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- chloecavanaugh chloecavanaugh Jun 12, 2008 @ 8:57 pm
- After reading this, I really need to work on mine. Thank you so much for your VERY informative lenses. I have your, "how to submit your url to search engines," in my favorites. I use it ALL the time.
Let me leave ya a little something to show my appreciation,*****
~Chloe~
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- funwithtrains funwithtrains Jun 12, 2008 @ 7:07 pm
- Nice job on this lens!
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- KimGiancaterino KimGiancaterino Jun 12, 2008 @ 6:51 pm
- Wonderful advice! Squid Angel Blessed.
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- spirituality spirituality Jun 11, 2008 @ 8:42 am
- Every website needs an about us / me page. I totally agree.
- Reply
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