How to Make Money When the Stock Market Falls

How to Make Money Even When The Market Falls

Stock markets can be very volatile and go up or down by large amounts, potentially making or losing you money. If you are not in the market and it goes up it can be annoying and if the opposite occurs it can be annoying or even devastating. But how can an ordinary investor make money when the market falls? Or how can you make money no matter what happens to the markets?


Institutional investors and can "short" the market (or "go short") which involves borrowing shares from another long-term holder of the stock or share you think will go down in value (for a small fee and for a limited time period) They can the sell the share, buy it back when it has dropped in value (for less money) and return it to the original owner. Some stock-broker will allow this practice, but there are easier ways for private investors to do get the same result which I shall deal with here.

Disclaimer: Information in this and other linked articles is unregulated and for general information only and is not intended to be relied upon in making specific investment decisions. Appropriate independent advice should be obtained before making any such decision.

The Easiest Way to Make Money in Any Market

A Balanced Portfolio

The easiest way to make money in any market has traditionally been to build a balanced portfolio. I have written a detailed article about how to do this here... but the basic principle is mix uncorrelated assets (stocks, bonds, property, gold etc.) that will all make you a profit in the long term, but which will move in different directions over shorter terms thus avoiding large drops in the overall value of your portfolio. This is a fairly passive approach to absolute return investment. The big assumption is that different asset classes have low correlations: e.g. stocks/shares, corporate and government bonds and property all move in different cycles. This argument has broken down to a certain extent due to Quantitative Easing which has caused all asset classes to become very much more correlated than usual, so if markets start to fall they may all fall together, so for more methods of making money in a falling market see below.

Recommended Investment And Finance Books and articles

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Investment Books

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So How Do You Short The Market?

Easy ways to short the market

There are easier ways to short the market than borrowing stocks/shares and selling them: Derivatives, such as "put" warrants and options or CFDs (see below) can be bought easily by private investors.

The easiest way to buy a "put" on a market is via a spread (probably have to open a separate account with your stock-broker) and it's tax-free, although if you make a loss you can't offset against capital gains, but it is also very risky. You can short any index or major (e.g. FTSE 100) shares. The alternative method is to buy a covered put warrant, but you will probably have to ask your broker for permission and sign a disclaimer, before you start and there are a huge variety of different options to choose between, from several providers (see the SG web-site: http://www.sglistedproducts.com to see what's available) CFDs (Contracts for Difference) can also be used to short the market and may be less complicated than warrants/options and are available from many brokers.

All of these methods have a limited life and can be used to protect your existing portfolio against market falls or to make money from a falling market if you predict it correctly. Please see the related articles below for more details of how to do use these.

Related Articles

Derivatives, Options and CFDs

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Safer Methods of Making Money No Matter What Happens

There are many safe, guaranteed products that will make you money, but be careful that the guarantee is a good one (e.g. learn from the Lehman Brothers Bankruptcy. Who is underwriting the structured products) You of course do not get something for nothing and the returns will be lower in exchange for reduced risk.

One safe product becoming popular (again) in the UK is Zero Dividend Preference Shares which have a predefined price on predefined date and pay no dividend (i.e. tax efficient) They are a little more complex than that and there is a chance of not getting the full payment, but the risks are detailed in this article

More About Derivatives

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Short ETFs (Exchange Traded Funds)

The newest way of shorting the market

Exchange Traded Funds are becoming ever more popular allowing easy, inexpensive ways to track a stock-market index. Simply buy an ETF via a stock-broker and it will move in line with the market movements, but there are more and more "short" ETF available now which move in the opposite direction. These really are simpler to use and understand that options and warrants etc. These are available from many ETF companies including: db x-trackers; ETFS There are also leveraged versions of these ETFs, which for example, increase or decrease in value by twice as much as the market.

ETFs: Exchange Traded Funds

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Money Stuff on CafePress

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Buy Gold

One asset that really is less correlated to other is gold (and silver) Gold is still perceived to be real money when printed paper money (or "fiat" currency) isn't worth the paper it is printed on.
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Gold Investment Books

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Investing in Gold

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All About Me

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Please Leave Some Feedback

  • BestMensSkinCare Jan 25, 2012 @ 2:50 pm | delete
    Great advice. A balanced portfolio should always have short positions in them and not just only long positions.
  • waltergivensvig Nov 15, 2011 @ 11:51 pm | delete
    THanks for sharing this Andy, you really are an amazing guy! For precious metals investments and information, please visit our website http://www.verticalintegrationgroup.com/ for more information!
  • Optionstradingiq Sep 26, 2011 @ 4:20 pm | delete
    Great advice. Anyone looking to try out options trading should check out Optionshouse. They are easily the best broker for beginners. I have both an Optionshouse and Interactive Brokers account. IB are much a little bit cheaper, but the Optionshouse platform is much more user friendly. They have loads of tools available as well, I particularly like the P&L calculator which allows you to evaluate your trades based on different inputs for volatility and time to expiry.
  • Sylvestermouse Nov 12, 2009 @ 1:09 pm | delete
    Great advice! I am still trying to raise my initial investment. I am relying on Squidoo for that:)
  • Laniann Nov 11, 2009 @ 11:48 am | delete
    This is good information to know and a good subject to learn about. I agree with Brookelorren that gold and silver are good places to put your savings.
  • AndyPo Nov 11, 2009 @ 10:59 am | in reply to Brookelorren | delete
    Great story. I like gold and silver. I bought a while ago before the latest rally, because I was worried about the increasing money supply without an improving economy. Printing more money only works if the economy grows too. Gold has gone up and down in value, but it is still worth (very approximately) as much now as it was a hundred years ago or even a thousand years ago (in terms of how much food you can buy with it for instance)
  • Jewelsofawe Nov 10, 2009 @ 3:38 pm | delete
    Good to know!
  • Brookelorren Nov 10, 2009 @ 1:04 pm | delete
    I think that gold and silver are really good places to put savings right now. There is too much money out there right now, and we're probably going to see a lot of inflation in the next couple of years. I remember reading a story about a guy that took out a loan in the Weimar Republic era and bought a herd of cattle with the money; the money inflated so much, that a while later, he was able to sell one cow and pay back the loan with it.
  • rms Nov 10, 2009 @ 10:36 am | delete
    Great tips here!

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