What to Look for in an Advertising Agency

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Hiring an advertising agency is a big decision. You need an agency that will help you build a strong brand for your business, yet create advertising that actually delivers sales. You don't want to spend too much money, but really, if you hire the right agency, the money will take care of itself in the form of sales. So...what should you look for in an advertising agency? That's what this lens attempts to answer.

Starter Questions for Potential Ad Agencies 

Here are some questions to ask potential ad agencies for your business:

  1. Who have you worked with?

  2. Have you worked with anyone in my industry?

  3. Who will be working on my account?

  4. Can you tell me about a successful account you managed?

  5. How do you charge?

Links Related to Hiring an Ad Agency 

Smart Questions: What to Look For in an Ad Agency
From Inc.com.
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How to Hire an Advertising Agency. If you are a business owner, chances are you advertise your business in some way or another. You may believe you don't need a professional writer or designer, but a good advertising agency can get you...

Amazon Spotlight 

Question

Have you considered online marketing rather than traditional advertising?

Books on Amazon 

The Advertising Agency Business: The Complete Manual for Management & Operation

Amazon Price: $26.37 (as of 11/22/2009) Buy Now

BETC PARIS - Global Advertising Agency (English and French Edition)

Amazon Price: $62.05 (as of 11/22/2009) Buy Now

Up the Agency: The Funny Business Of Advertising

Amazon Price: $11.01 (as of 11/22/2009) Buy Now

Advertising Videos 

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Blog Posts from Google 

Ad Agency Mother New York hires known criminals
Wow, this must be the low of lows. Evidently Mother New York feels that painting up the town with graffiti is great, paying someone to do illegal street.
Wieden+Kennedy Named SHOOT Magazine's 2009 "Advertising Agency of ...
SHOOT Magazine, the leading publication for commercial and entertainment production, announced today that Wieden+Kennedy has been selected as its 2009 Advertising Agency of the Year. A Feature section on Wieden+Kennedy will be a vital ...
The Salvation Army Taps Grey Canada As Advertising Agency Of ...
Since 1882, the Salvation Army has grown to become the largest non-governmental direct provider of social services in the country, serving more than 1.5 million people. The organization has hired Grey Canada as their advertising agency ...
Ad Agency Publicis : You're gonna have to pay for Hulu
Evidently Maurice Levy feels that there is not enough advertising dollars out there to support any real growth online. So he came to the stunning solution that.

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by WorkMedia

Company Bio

Jerry Work was working in Memphis as a financial analyst at one of the top business appraisal firms in the country when he realized he wa... (more)

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