What to Look for in an Advertising Agency

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Hiring an advertising agency is a big decision. You need an agency that will help you build a strong brand for your business, yet create advertising that actually delivers sales. You don't want to spend too much money, but really, if you hire the right agency, the money will take care of itself in the form of sales. So...what should you look for in an advertising agency? That's what this lens attempts to answer.

Starter Questions for Potential Ad Agencies 

Here are some questions to ask potential ad agencies for your business:

  1. Who have you worked with?

  2. Have you worked with anyone in my industry?

  3. Who will be working on my account?

  4. Can you tell me about a successful account you managed?

  5. How do you charge?

Links Related to Hiring an Ad Agency 

Smart Questions: What to Look For in an Ad Agency
From Inc.com.
Top 7 Factors When Choosing An Advertising Agency
Top 7 Factors When Choosing An Advertising Agency
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Our columnist offers 10 guiding principles to consider the next time you're looking for an advertising agency.
How to Hire an Ad Agency
How to Hire an Advertising Agency. If you are a business owner, chances are you advertise your business in some way or another. You may believe you don't need a professional writer or designer, but a good advertising agency can get you...

Amazon Spotlight 

Question

Have you considered online marketing rather than traditional advertising?

Books on Amazon 

The Advertising Agency Business: The Complete Manual for Management & Operation

Amazon Price: $26.37 (as of 07/14/2009) Buy Now

Advertising without an Agency Made Easy (Entrepreneur Made Easy Series)

Amazon Price: $17.95 (as of 07/14/2009) Buy Now

How to Start and Run Your Own Advertising Agency

Amazon Price: (as of 07/14/2009) Buy Now

Advertising Videos 

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Ad Agency Spoof Video

Runtime: 5:18 | 24351 views | Comments

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A Charlie Brown Ad Agency

Runtime: 5:47 | 117944 views | Comments

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Funny Creative Advertising Age...

Runtime: 1:19 | 10692 views | Comments

Blog Posts from Google 

UGLY : Interpublic Tosses 3 decade old Media Inflation Index ...
?In recent years, the Bureau of Labor Statistics has developed a set of monthly price indices for various advertising agency services (e.g., creative and media placement) that are available from 1995 onward. Those data together with the ...
Pace of Ad Agency Layoffs Slows; Is This the Bottom? | BNET ...
BNET Advertising provides daily industry news coverage and insights for managers and executives about the major companies in advertising, marketing, and public relations.
Microsoft Pitches Razorfish To Top 5 Ad Agencies (MSFT)
But the deal might not be such a great idea for the agencies.
Company Confidential Advertising Agency Management/Director of ...
Northwest Full Service Advertising Agency is looking for a take-charge individual who is eager to take our 14 person agency to a new level. This is a high profile position that puts you in the driver's seat overseeing account service ...

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by WorkMedia

Company Bio

Jerry Work was working in Memphis as a financial analyst at one of the top business appraisal firms in the country when he realized he wa... (more)

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