Ad Networks
Ad networks today offer transparency to both the buyer and sellers of advertising inventory.
Traffiq Ad Network - a leading innovator of advertising transparency where sellers of ad inventory see what ads will be displayed, and buys see exactly what they are paying for as in the number of impressions and where their rich media ads will be displayed.
Representative Networks - involved parties who represent a portfolio of publications including a lengthy process of getting ads approved, and RFL (request for listing) of the ad. Scenario is a brand name magazine publisher sending out their reps to agency to solicit advertising business which the marketing agency represents.
Blind Networks - deal in large bulks of unsold inventory. Big networks with large publish content portfolios sell the remnant inventory at extremely low prices, and the usually players are large companies who buy the display traffic for branding purposes.
Search Engines - act as ad networks by serving ad inventory to publishers. Ads can come from advertisers or house ads that pay less. Network consist of search network and content network.
Advertising News and Interactive Media Trends
"In the exchange or ad marketplace, I think this was very, very predictable that exchange management would start to pop up," said Ballister, who believes a firm like MediaMath can provide educational value to media buyers. "It mirrors what all of us saw in the search space originally," he said, alluding to the multitude of third party software and services created to help agencies deal with search marketing. - ClickZ article MediaMath Adds Layer of Efficiency to Already Efficient Ad Exchanges
Interactive advertising is moving toward open ad marketplaces where ad buyers can determine the websites where ads are displayed for improved relevance as compared to a blind ad network where ads are displayed on sites where advertisers have little control over the content relevance.
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Ad Serving Technology
Ad serving can be hosted by 3rd party solution providers or developed in-house.
Atlas Suite - an extensive ad serving package to help segment and deliver on premium inventory. Ability to deliver relevant ads to publishers, while increasing ad performance for click through rates.
DoubleClick - one of the original online advertising platforms. Continues to serve high profile advertiser and publishers every month.
MediaPlex - provides 3rd party ad serving for advertisers and agencies.
Working with an Advertising Exchange
Rich media ads can reach your target audience when you buy and reserve the premium ad space such as the horizontal page header areas on publishers who reach a very targeted internet audience.
Reader Feedback
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- magking magking Mar 10, 2008 @ 1:24 pm
- Thanks for visiting, and good luck with your buy traffic website.
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- Tracey Tracey Feb 18, 2008 @ 3:56 am
- This is one of the amazing lens I've ever found.I think advertising plays a major role in business & creating traffic.I too have some information onBuy traffic. thank's
by magking
Ad networks are changing the landscape of contextual search ads by managing the deliverly of highly targeted ads for audience segments. This is more o...
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