AdSense Secrets 2008 4th Edition

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Adlink Units: Are They Worth It?

When Google first launched AdSense, there was some skepticism from publishers.

As much as most people were blown away by the idea of ads that were targeted to the content of a Web page there was the question of whether users, used to banners and skyscrapers, would click on something that looked so different.

Boy, were those doubters wrong! AdSense has more than proved its worth to advertisers, users and publishers.

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A similar sense of skepticism greeted Google's launch of AdLink units.

With nothing more than a list of links (which then lead to the ads), these units contain even less information than a traditional AdSense unit.

And the user has to click twice before the publisher gets paid. That makes them sound about as welcoming as a winter barbeque in Siberia.

It took a while for publishers to discover that actually AdLink units weren't as bad as they looked, and that with a smart bit of positioning they could actually take advantage of the way some pages are laid out.

In fact, for some designs, they were able to reach parts that other AdSense units just couldn't reach!

And best of all, publishers quickly discovered that once someone clicked on an AdLink unit, they would almost always click on the ad that followed.

That did their revenues the world of good and removed the two-click doubt.

The old AdLink units then were effective, but fairly limited. They were great if you knew the one or two places on the page to use them but not so good if you didn't.

Recently though, Google has launched horizontal AdLink units that have taken these ads into a whole new realm.

Because they fit neatly across a page they're useful for a much broader range of page designs and are much more flexible.

On the other hand though, they're now competing for space directly with the traditional ad units, making it even harder for publishers to figure out which ads to place where.

Is all this good news for publishers or bad news?

It's great news for savvy publishers who have more tools to maximize their AdSense revenues (and know what to do with those tools) but it's bad news for people who don't make the effort to learn how use AdSense - and now have more ways to miss out.

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Can You Choose Your AdSense Ads?

AdSense delivers great click-throughs and high revenues for one reason: the ads are targeted to what the user wants.

Google's robot picks out keywords on your page, gets a grip on what your website is about and delivers links that take users to sites that interest them.

That's great news... up to a point. As much as you want your users to click on ads that look interesting, you might not want to trust to a robot to pick those ads - and you might prefer to have ads on your page that pay the highest amount possible for each click.

But you don't get the choice. You can do lots of things to improve your AdSense revenue, from selecting the layout of your ad unit to choosing the color and size of the font, but one thing you can't do is slip into Google's database and choose the ads.

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If you could do that, no one would ever choose the low-paying ads. That doesn't mean you can't do anything at all though.

The fact is, some smart publishers have been noticing all sorts of interesting results after playing with their HTML code and changing some of the text on their Web page.

And some of those results have been very surprising indeed.

For example, some publishers have found that placing keywords in certain positions on the page can have an immediate effect on the ads served.

The owner of a site about recreation vehicles then would be able to do a little research online to find the highest paying keywords in his area and then - if he knew where those hotspots were - he could place those keywords in the right areas on the page.

In addition to the usual ads about camper vans and RV's that his site would receive, the publisher could be certain that at least one of the ads was the highest paying possible.

That's the sort of knowledge that's worth money in your pocket.

Why some areas of a Web page should be more important than others is a mystery well kept by Google's programmers.

But some of Google's ad secrets are leaking out - and they're being snapped up by smart publishers who understand that knowledge and strategy are the key to massive AdSense revenues.

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Great Content - The Secret Of High AdSense Revenues
There are two ways to think about AdSense:

you can think of it as a way to use your website to make money; and you can think of it as a way to make money with a website.

What's the difference?

The difference is in the content. In the first case, you already have a website and you simply put AdSense on the page to turn it into cash.

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You might change the content a little to influence the ads and you could make sure that you include the best keywords to bring you the highest revenues.

You should certainly play with the way the ads look on the page to make them attractive and unobtrusive - and there's a huge range of different strategies you can use to do that.

Ultimately though, the content is there already. You're just using AdSense to turn the content you're going to create anyway into money - and you're going to use AdSense secrets to make those revenues as high as possible.

But lots of people also want to build a website from scratch for the sole purpose of cashing in on all the money available through AdSense.

There's nothing wrong with that - provided the content is high quality.

This is crucial. Google doesn't take kindly to sites packed with keywords and all sorts of other garbage just to provide a space to put up an AdSense unit.

There's a good chance they won't approve the site, and little chance, even if they did, that you'd get any click-throughs.

But that doesn't mean you have to really bust a gut to create the sort of website that brings you a small fortune in AdSense revenues.

In my book, Google AdSense Secrets, I discuss in detail a number of different methods that you can use to create great content quickly and easily.

Some of these methods cost a little money; some are completely free and still give you outstanding content.

Whichever method you use though the important to remember is that your site has to have real content that people will genuinely enjoy reading.

There's no point in trying to cut corners in creating content - and absolutely no revenue to gain.

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