Brand Creation | Marketing Design
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The basics
This lens is created to post the basics of brand creation and marketing design. Although the services my agency provides are very clear once the results are presented and the ROI is visible, the beginning stages can be both confusing as well as nerving for both marketing directors and company CEO's. I hope this lens helps. Any advice or questions are welcome. Just use the "Submit Your Blurb Now" form below.
- Atelier Design Group
- A full service brand creation marketing and marketing design company. With expertise in branding, annual reports, traditional creative services and website strategy and design, we create high performance communications that enhance sales productivity and deliver on your business goals.
www.adgnyc.com - The 10/20/30 Rule of PowerPoint
- How to Change the World
A practical blog for impractical people.
What is The Advertising Spiral?
There are three primary stages in the product life-cycle
The Pioneering Stage
Until a consumer appreciates the fact that they need a product it is in the pioneering stage.
The Competitive Stage
During this stage a brands main objective is to differentiate it from its competition.
The Retentive Stage
Once a brand has the edge on its competition it must focus on the consumer and consistantly remind them of the product and why it is better. This stage is the most profitable.
Until a consumer appreciates the fact that they need a product it is in the pioneering stage.
The Competitive Stage
During this stage a brands main objective is to differentiate it from its competition.
The Retentive Stage
Once a brand has the edge on its competition it must focus on the consumer and consistantly remind them of the product and why it is better. This stage is the most profitable.
New Write! (And Add A Photo)
Great speakers and presentations
- How to Change the World: The Art of the Start Video
- How to Change the World, Guy Kawasaki
A practical blog for impractical people. June 22, 2006 The Art of the Start Video An honest speaker will tell you that she has "on" days and "off" days. The result of a truly &ldquo
New Write! (And Add A Photo)
New Write! (And Add A Photo)
New Write! (And Add A Photo)
by jefkalil
Jef Kalil is co-founder and ecd of Atelier Design Group a brand creation and marketing design firm in New York City. more »
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