Ads that are Harmful
Ranked #8,036 in Culture & Society, #163,260 overall
Ads that are bad for all of us, in society . . .
I actually got a most insensitive comment from a colleague who said, 'They paid for advertising space, that's why it's there.'
Photo author: Jonathan McIntosh (2004) courtesy of Free-Photos.Biz see here / CC licensed
And I thought, 'Okay, if I were to pay for advertising space and put something like: 'Google sucks because they allow ads that objectify women.' I wonder how long my ad would be allowed to run? (If they ran the ad at all).
This lens was started Jan 24th, 2011 and completed for publish on July 27th, 2011.
All rights reserved. Copyright 2011 sousababy. Do not 'tag' the work of others. Protected by CopyGator. Do not steal, copy or plagiarize. Thank you for respecting the creative process.
Have your say about this topic . . .
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TransplantedSoul
May 13, 2012 @ 1:57 pm | delete
- So strange that they use sexist ads - I cannot imagine that they work!
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Phillyfreeze69
Apr 23, 2012 @ 9:39 pm | delete
- Having worked on Madison Avenue and knowing that most ads must clear the censors before they are aired or published there are still ad agencies that "push the envelope" in terms of sex appeal that most times features sexy, scantily-clad women to break through the advertising clutter...think of the very popular "GoDaddy commercials aired during Super Bowl halftime the past few years.
The millions of dollars spent on a 30 second commercial such as the GoDaddy ad is indicative of the influence and power of sex appeal when competing for viewers "short attention span"...I think we will see tnend continue for quite so time because of the economic impact and societies social mores. Thanks for liking my lens on Rajon Rondo. Have a great week!
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Tiggered
Mar 23, 2012 @ 6:37 pm | delete
- I think most ads are harmful :P
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Jolene_Belmain Jan 9, 2012 @ 6:43 pm | delete
- I totally agree with MaxReily's comment. We don't have to have a pretty face or perfect body to be a beautiful person, and if they would start portraying these people in their ads, people would stop being brain washed to think that the only way to be beautiful is to be these other people, or to kill ourselves trying to be.
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MaxReily
Aug 12, 2011 @ 3:22 pm | delete
- It would be nice if those in the ad business would realize that not all of us are blonde supermodels with long flowing hair, and perfect features. But I think (and hope) that the average person knows that beauty comes in many different forms.
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Saddened me as a teen to read this in high school:
"On the whole women tend to love men for their character while men tend to love women for their appearance. In this respect, it must be said, men show themselves the inferiors of women, for the qualities that men find pleasing in women are on the whole less desirable than those that women find pleasing in men." ~ Bertrand Russell (1872 - 1970) British philosopher, logician, essayist and social critic.
But the Bible says (I was raised Roman Catholic)
Women are the weaker sex! So they don't deserve equal pay and rights.
No, actually it stated the weaker VESSEL - which I interpret as physically weaker (due to women having much less testosterone) NOT intellectually weaker or lesser.Of course, I can't lift 50 lb boxes all day - I 'get' it. However, most jobs have lifts, tools and devices which enable both men and women handle even these physically demanding jobs.
Yet, on average, in most occupations, women STILL earn a third less than their male counterparts. This is especially troubling financially since women need almost a third more income (on average) to maintain a similar standard of living as a man (re: clothes, toiletries, shoes, make up and care of children = a third MORE income needed by women).
Oh but, men are smarter . . a man always does a better job than a woman.
WRONG.
As I detailed in my lens showcased next, here are some facts from Professor Adrian Furnham (a leading psychologist) of University College London who compared (with his team) the IQs of men and women all over the world:
Men comprise the highest and lowest end on the spectrum of IQ - compared to women (a statistic that Universities have recognized for many years).
The thing is . . women around the globe come out slightly ahead of men in overall IQ (Intelligence Quotient) and SAT (Scholastic Assessment Test OR Scholastic Aptitude Test) scores BUT women tend to give significantly lower estimates than men of their own intelligence - about five IQ points - while men tend to overestimate their intelligence.
Sadly, both men and women tend to think that males are smarter. (For example, their grandfathers are brighter than grandmothers, fathers brighter than mothers and sons brighter than daughters).
My feelings are purely this: if women were not bound to our sexist roles like doing 75% of the household chores and child rearing, we'd share equal female academic representation. There are only so many hours in the day to devote to studies (when so many girls, daughters and wives are expected to cook, clean, do laundry and CARE for others).
I wonder, I just wonder . . this small percentage of males who are at the top of the IQ spectrum . . if we could see HOW much free time these men had to devote to their intellectual development compared to the top ranking female scholars, would we see males who are waited on 'hand and foot' by their mothers?? Would we see that same equal time allotment of time for study in the top female scholars?
One more question: Since men also represent the LOWEST end of the IQ spectrum, how many men are 'hanging their hats' on the few males at the top. Again, men tend to overestimate their intelligence. Professor Furnham believes society sends messages to children right from birth.
How?
By not giving girls enough praise while praising boys for skills they don't always have.
Professor Furnham believes that's why men tend to get better paying jobs than women.
Culture and Religion
I'm going to say it . . . cultural background and religious beliefs have been used repeatedly to try and justify abuse and the oppression of women worldwide.
Even women do not dare question it.
Well, I do.
Many abuses in society are allowed because of some cultural or religious belief. This needs to end.
My lens devoted to the rights of women . . .
Emily Murphy (1868 - 1933)
men could work alongside one another, and women were considered "people." In 1929, the Privy Council of Britain declared that women were legal "persons" under the British North America Act, thanks to Emily's hard work and dedication. In 1916, she became the first woman magistrate in Canada. She was also an activist, jurist and author. [Source: Wikipedia]
“Whoa, but it's 2012!!
That's ahh . . over 80 years later and STILL we are paid a third less? Why?”
At the dawn of the 20th century, Egyptian poet Hafez Ibrahim said: "When you educate a woman, you create a nation."
Study after study has found that investing in the education of women improves lives.
“Okay great, but while females are studying, are males going to help with half of the chores / kids?”
Recommended in-depth books and articles:
So, what do you think? Have your say . . .
Nearly half of girls
aged 3 - 6 years old think they're fat.
(University of Central Florida, 2009)
Beauty Pressure on girls and women . . .
by The Dove Self-Esteem Fund
My favorite Dove products for women and men:
Our feet are made for only slight inclines . . .

High heels that women cram their feet into . . .

"Unpretty" by TLC - an R & B female trio
Lisa Nicole Lopes (1971 - 2002) better known by her stage name Left Eye
Her spiritual motto was the one used for her foundation: "Energy never dies . . . It just transforms." LLF went into various underdeveloped villages and gave new clothes to needy children and their families in June 2004 and later opened up Lisa's Hogar De Amor (Home of Love) in Honduras. LLF also works with teens from low income communities in Georgia, US.
The Spencer corset 1941 . . .
even though she can barely breathe, she looks happier with the corset on.

Hey, what about this guy? Why is this okay?
Apparently, there are even some who feel that this is a sign of success??

This aired during Super Bowl 2010 . . really!
How horrible women must be that men need a gift (car) to do their share.
What do you think about the previous 3 ads?
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Steve_Kaye
May 13, 2012 @ 11:27 am | delete
- We stopped watching TV because we found the ads to be offensive.
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Jolene_Belmain Jan 9, 2012 @ 7:00 pm | delete
- I think that the first ad is awful how it pretty much says, to be happy with yourself you much look like this... that's terrible. There is totally a double standard where overweight men and women are concerned. I can totally see how the 3rd commercial could be offensive, but when I watched it, it just made me laugh. I try to see the lighter sides of life, and I can see guys saying some of that stuff (but only a select few meaning it, and the others just trying to be funny).
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MaxReily
Aug 12, 2011 @ 3:35 pm | delete
- The only one that really bothered me was the last one--the car ad. I felt it was demeaning to men and women both--very poor taste. The corset and the beer belly--well, I found them less offensive, but still the message is there. But at least we no longer wear corsets! I haven't worn high heels for years unless I have to go to a very formal occasion. I'm always in flip flops in summer and clogs in winter. I'm sure I'd break my neck if I tried to wear stilettos!
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sousababy
Aug 12, 2011 @ 3:47 pm | delete
- Yes, yes . . I felt the car one was by far the worst. Thing is . . it's also the most recent. Kind of surprising with all that we know about social psychology these days that it would air during Superbowl (or that anyone would even give it the 'okay' to do so). I feel some men would also take offence to it (not only women).
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sousababy
Aug 12, 2011 @ 3:50 pm | delete
- Oh, I do wear high heels on special occasions - just not all the time. (I think most women find this most comfortable. I don't wanna sound 'horribly against' it . . . it is just not the healthiest position for our feet to have 3" heels on 16 hours a day).
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April 2010 Iranian cleric claimed women's boobs
cause earthquakes . . not the movement of the earth's tectonic plates?? So, this mom of two young kids has to worry about causing earthquakes?

Iranian cleric Hojatoleslam Kazem Sedighi blamed earthquakes on scantily clad women rather than the movement of the earth's tectonic plates. He told a prayer meeting: "Many women who do not dress modestly . . . lead young men astray, corrupt their chastity and spread adultery in society, which (consequently) increases earthquakes."
Read more: http://www.thefirstpost.co.uk/62548,people,news,women-plan-boobquake-to-check-iranian-clerics-earthquake-claim-#ixzz1TJh0KmgW
and more: http://www.thefirstpost.co.uk/62548,people,news,women-plan-boobquake-to-check-iranian-clerics-earthquake-claim-#ixzz1TJgtJufC
Hilary Clinton was removed from the iconic
situation room photo by a hasidic newspaper . . because she is a woman?
In a Brooklyn-based Hasidic newspaper (2011)
Secretary of State Hillary Clinton and another woman were removed??
Any thoughts to share on religious beliefs?
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TransplantedSoul
May 13, 2012 @ 1:58 pm | delete
- Bring on the earthquakes!
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MaxReily
Aug 12, 2011 @ 3:39 pm | delete
- Many religions devalue and denigrate women. That's one of many reasons that I'm not religious.
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sousababy
Aug 12, 2011 @ 3:53 pm | delete
- I was raised Roman Catholic and yet it is a religion I do not agree with in many respects. As I said in my Bio page . . good samaritans and poor people have helped me the most in my life (it's simply a fact). The idea behind helping others, is the dogma I respect (doesn't mean I am against religions - I have friends from all kinds of religious backgrounds). I will back anything that is respectful and healthy for all.
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ajilcliaen
Aug 5, 2011 @ 7:54 am | delete
- I think religion and society in many parts of the world not only allow for negative perspective on women, but it seems to be encouraged. I live in the U.S. and am glad I have opportunity to grow and be respected in the society I know. My thought always go out to the women of this world that are not as lucky.
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Tipi
Jul 31, 2011 @ 9:22 am | delete
- Simply removing someone because they are anything does speak volumes but its like because of cultural and religious differences, we will never have a grid to understand this thinking.
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Can we have more male role models like this?

Instead of handing our boys toys like this . . .

Or how about seeing this as a manly thing . . .

What a great world it would be if men and women were treated equally, don't you think?

Are we heading towards equality for women?
Or, is this as close to equality as women will ever get? Perhaps it's getting worse?
I recently had this comment left on another lens of mine: "Looks it is a man's world, but we can not deny ladies have some power too. And it is growing and nothing can stop the process:)"
sousababy predicts:
I feel strongly that we could head down the wrong path with the rise in sex selection. We need to keep on educating men, women and children worldwide.

MaxReily predicts:
I hope and believe that things will become better for women, but the wheels turn so slowly. When my grandmother was young, women weren't considered capable of exercising enough judgment to vote. Now we have women running for president and being taken seriously. I also think that gender and role models are changing. My dad never changed a diaper--young fathers today do it all. It's just a shame that it has to take so long for things to change.
ajilcliaen predicts:
I am one of three women that work in my branch. There are 68 people working here. My prediction is in agreement with yours, but I am hoping things will work out better than I predict.
Tipi predicts:
That is a scary path to think about where human value is concerned but you may be sadly correct.
gypsyman27 predicts:
It will change in time, change is one of the only constants. See you around the galaxy...
Betty White (June 2009) I overheard on T.V:
"Betty White is the new Brad Pitt!" (about her rise in popularity lately). It gives me hope that older women are revered and seen as valuable now.

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(as always, feel free to leave a question, comment or suggestion too):
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Steve_Kaye
May 13, 2012 @ 11:29 am | delete
- Thank you for publishing this article. We need more people talking about this. Wish you the best.
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Jolene_Belmain Jan 9, 2012 @ 7:04 pm | delete
- Great lens, it was a pleasure to read through and see opinions from others. Amazing what the world is like, but we can't just blame all of those big ad giants, it is in each and every single one of us to instill into our children that they are beautiful for who they are not for what they look like (while still teaching them in importance of having a healthy lifestyle and keeping it healthy).
~BLESSED~
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Spook
Aug 19, 2011 @ 8:48 am | delete
- I left out commenting on most of the other stuff so I could rather do it here. I think, although I abhor the thought that women are inferior to men, that the Western world has become dangerously feminised. It's about time people got their balances right again. Being, that we should each play to our strengths and less about a kind of one upmanship with each other. In today's times, seems like women are the only ones still retaining their jobs and getting the employment. No doubt this is because they are paid less?
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sousababy
Aug 19, 2011 @ 8:15 pm | delete
- Dear Spook,
I respectfully disagree that the Western world has become 'dangerously feminized.' Here's why: in life, one must be prepared for the 4 D's (death, divorce, disability and disaster). If per se, your son, an aeronautical engineer married another aeronautical engineer (who had the same high grades, did precisely the same work, etc). What happens to your grandchildren's standard of living if your son cannot work (for whatever reason) and your daughter-in-law's income is about 1/3 rd less than his? Furthermore, if women were paid equally (which hasn't happened for 80 years and isn't predicted to happen until 2050 - at the current rate, if it ever happens) . . what about how your daughters live out their later years (since women live longer than men, on average). It might actually level the playing field for men if women were (by law this IS supposed to happen) paid precisely the same as men are for identical jobs. I believe Max Reily made mention of the thinking that 'men are still the breadwinners' in the family, but nowadays BOTH parents need to work (in most cases). Your comment: 'women are the only ones still retaining their jobs . . no doubt this is because they are paid less?' is statistically not accurate. Employers report that on average women make the better employees . . however (I feel) employers exploit women by paying them far less, sometimes rewarding them with 'titles' instead of raises, thereby adding onto their responsibilities at work. At home, sociologists still are reporting that women do about 75% of the household work at home too. I don't feel that all of this adds up to healthy relationships for men, women or children.
Your opinion is just that, yours. And, I thank you for contributing to my work.
Sincerely,
Rose
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MaxReily
Aug 12, 2011 @ 3:59 pm | delete
- Hi Rose! Great lens as always. I agree with the previous post on one thing--as long as there are people willing to be objectified, it will continue to be done. And let's face it--there are women who are not only willing but who also welcome and enjoy it.
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sousababy
Aug 12, 2011 @ 4:13 pm | delete
- Yes, both you and Gabriela brought up an extremely significant point. I have genetically high cholesterol (FH) and had genetic testing in my 20's. I was / am very athletic, to this day, and never smoked. I was at best, 15 lbs overweight when a male doctor once said to me: 'Ah come on, don't you want to look like a supermodel? I mean, even being a little underweight would help your cholesterol levels.'
So, even in highly educated circles . . these messages are believed and perpetuated. I dread to think of how many other young women he (as a doctor) said this to - who may have even developed an eating disorder. One of my dear friends, struggling for her Ph.D. had to be hospitalized for heart problems because she once suffered an eating disorder. It's refreshing to see that both men and women (and kids) are recognizing this. I believe we need to just keep on educating folks.
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GabrielaFargasch
Aug 9, 2011 @ 6:04 pm | delete
- I think the main problem lies with us women... As long as we allow ourselves to be objectified, it will continue to happen... It's the sad reality....
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GrinningFool
Aug 8, 2011 @ 6:21 pm | delete
- I think advertising is harmful for kids. I purposefully kept my kids form watching live TV until they were old enough to see the ads for what they were for. We enjoy watching TV now and discussing commercials and what they were trying to sell and what emotional buttons they were trying to push!
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SereneSea Aug 7, 2011 @ 11:14 am | delete
- Sometimes, I feel that the frequency of the Ads should be less, there are so many of them. And yes, I am afraid they have far reaching effect; kids tend to copy the Ads and always seek the same products that are shown. I had a first hand experience, when my daughter wanted to buy a watch of the same brand that was shown in an Ad and nothing would persuade her to buy a different one.
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ajilcliaen
Aug 5, 2011 @ 7:51 am | delete
- Very thought provoking lens, thanks!
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