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Making Sense with AdSense [Make Money Blogging in Malaysia]

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Google AdSense provide advertisement on your blogs

Google AdSense is probably the easiest option to put up advertisement on your blog.

When you got enough eye balls on your blog, you can easily make money from visitors who click on the advertisement you put up. But to get an advertiser on your site, it is not as easy as it sounds. However, it is actually no brainer if you use the leverage of ad network.

In Malaysia, there are not many advertisers who spend their advertising budget online. When they do, most probably they will start with Google AdWords. So whatever ad copies they put up on AdWords, will get displayed on publishers' sites via AdSense.

How AdSense Works

Making Sense with Adsense and AdWords

Each time a visitor visits a page with an AdSense tag, a piece of JavaScript writes an iframe tag, whose "src" attribute includes the URL of the page.

For contextual advertisements, Google's servers use a cache of the page for the URL or the keywords in the URL itself to determine a set of high-value keywords. If keywords have been cached already, ads are served for those keywords based on the AdWords bidding system.

The Google Adsense program compensates the affiliate in a pay-per-click basis. The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you, although only after Google have deducted their share of the amount.

Do you integrate AdSense into your blog?

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Pros

  1. AdSense is great for content rich website, especially blog.
  2. Because of Google AdSense, webmasters can now concentrate on publishing quality content. Quality content makes the internet better for the users.
  3. It is easy to integrate AdSense. You just need to copy and paste the code, and Google will do the rest. The advertisements displayed are highly relevant to your content most of the time.
  4. You can use one AdSense account for unlimited multiple websites.

Cons

  1. Google can ban your account anytime. There are cases of webmasters' account being closed suddenly and the reason is never clearly stated. Usually, one of the reasons that makes Google close an account is click fraud. The problem is that the click fraud might not be committed by the webmaster.
  2. It might not be very profitable if most of your readers are internet savvy. People seldom click on ad when they know that it is ad.
  3. Traffic sent to your blog via search engines is the easiest to monetize using AdSense. Most content websites depend on search engines for traffic. When the search engines shuffle their ranking algorithms, the traffic may drop. Less traffic results in less income.
  4. Your keywords attract ads from you competitors.
  5. Some Firefox user use Adblock. This is an add-on plugin of Firefox browser that stop your AdSense box from displaying ads. It will appear blank to them.
Important!

Register an AdSense Account

You will need a Google account to register with Google AdSense.
If you have a Gmail account, that's your Google account!

Go to AdSense now.

Content Ad 

AdSense for search

A companion to the regular AdSense program, AdSense for search lets you place Google search boxes on their pages. When a user searches the web or the site with the search box, Google shares any ad revenue it makes from those searches with the site owner. However, only if the ads on the page are clic

AdSense for Search 

How to Use Section Targeting to Improve Ad Targeting

This method will display the most relevant ads on your blog, which will increase click through rate

Section targeting allows you to suggest sections of your text content that Google use when matching ads to your site's content.

To implement section targeting, you'll need to add a set of special HTML comment tags to your code. These tags will mark the beginning and end of whichever section(s) you'd like to emphasize or de-emphasize for ad targeting.

The HTML tags to emphasize a page section take the following format:

<!-- google_ad_section_start -->

<!-- google_ad_section_end -->

You can also designate sections you'd like to have ignored by adding a (weight=ignore) to the starting tag:

<!-- google_ad_section_start(weight=ignore) -->

With these tags added to your HTML code, your final code may look like the following:

<html><head><title>Section targeting</title></head>
<body>
<!-- google_ad_section_start -->

This is the text of your web page. Most of your content resides here.

<!-- google_ad_section_end -->
</body>
</html>

Books on Making Money from AdSense

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I refer this ebook for optimizing AdSense - and I've made many fold of the money I paid for it.

How to Optimize AdSense for the Maximum Revenue

1. Positioning - the best Adsense position for blog is at the post level 300x250 square box. Use this code to blend it with your text <div style="float: right; margin: 5px;"><your adsense code></div>.

2. Link Units : Link unit looks like the page menu of a website. You can put it at the top just below your header banner.

3. Remove non-related ads - Within your Adsense manager, you have the option of using the "Competition Filter" which allows you to remove certain websites from the ads being displayed regularly. Study the ads being displayed on your blog and filter those you think are not appropriate for your readers

4. Blue link on White backgound - Visitors are used to link being blue. The best Adsense ads being click is normally with blue link and white background. But it might not suits your blog theme. If your blog template is not in blue and white, it is better to blend Adsense nicely into your current blog theme

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Reader Feedback

Share your experience about AdSense

Or simply ask whatever you want to know

  • peterfoo Jul 3, 2009 @ 4:44 pm | delete
    The Best and Most Effective Way to Promote your Business...FREE Advertising!
    Advertise at the yellow pages is FREE now, check it up www.TheYellowPages.com.my
  • peterfoo Jul 3, 2009 @ 4:44 pm | delete
    The Best and Most Effective Way to Promote your Business...FREE Advertising!
    Advertise at the yellow pages is FREE now, check it up www.TheYellowPages.com.my
  • KCLau Feb 10, 2009 @ 1:13 am | in reply to TStrump | delete
    I guess it is time for you to put up some AdSense.
  • TStrump Jan 22, 2009 @ 10:18 pm | delete
    Good tip on the section targeting - I actually have NEVER used it before.
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KCLau

I blog about personal finance especially from a Malaysian's point of view.
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