Ad Servers

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Ad Servers Allow Total Control Of Your Publishing Empire

Ad servers are web scripts which control the placement of advertisements on web sites. With a decent ad server you can easily see how many visitors are clicking on which ads. You can sell advertising on your web sites and allow clients to control their own advertising.

Why Do I Need An Ad Server? 

If you have more than one or two websites, and you want to sell advertising space on them, an ad server is essential. It allows you to control all your advertising from one centralised control panel. You can see which ads are working on which sites, switch ads quickly and easily and much more.

Here are some of the features of the OpenX ad server:


  • Display ads from every possible source

  • Monitor the performace of all your online advertising and find
    the star performers

  • Control where and when ads are displayed

  • Compare ad campaign performance

  • Target ad campaigns to the visitors most likely to respond

  • Optimize what each visitor sees to increase the likelihood that
    they will respond

  • Suitable for the smallest web site, and scalable to manage the
    largest



And the most amazing thing about OpenX is that it's free! That's right, this powerful system is Open Source software. You can download it and install it for no cost.

Learn more about the free OpenX Ad Server

More about Ad Servers 

Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns.

read the rest of the Wikipedia article

More about OpenX 

Delivery and targeting - Make more money by controlling who sees what

  • Deliver ads from multiple advertisers and ad networks

  • Give priority to higher value ad campaigns

  • Target advertising to higher value visitors based on location, user data, keywords and more

  • Increase overall click through rates by limiting how often visitors see a campaign

  • Integrate with existing customer databases to improve ad targeting


Inventory management - Save time managing your ad space

  • Manage your total ad space from one intuitive interface

  • Manage advertising across multiple websites


Statistics - Make better trafficking decisions

  • Track and compare the performance of your ad campaigns

  • Track the relative performance of different parts of your website(s)

  • Export data to excel for analysis


Reporting - Improve customer relations

  • Generate campaign-specific performance reports for advertisers

  • Give advertising clients direct access to ad campaign reporting

  • Export statistics to excel for custom reporting


Campaign management - Take on professional advertising contracts and deliver

  • Serve ads from direct advertisers alongside ads from ad networks

  • Distribute the delivery of ad campaigns evenly over their lifespan

  • Set ad campaign goals such as start and end dates, as well as performance targets based on clicks, impressions, or conversion


Conversion tracking - Track what really matters


  • Track clicks through to conversions so you know the true value of your advertising

  • Run your own affiliate campaigns


Efficient and scalable - No need to learn new tools as you grow

  • Deliver hundreds of millions of ads each month from a single ad server

  • Use distributed statistics to scale to serve billions of ads using server farms


Open Source technology - Rely on our trusted and proven technology

  • Used by more than 30,000 publishers in more than 100 countries

  • Free to download and use

  • Freedom to modify and extend the software



Download OpenX For Free

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