This article is composed of the top advanced user social media management tool reviews. It is an unbiased look at the most popular engagement consoles available, the networks that they support, pricing, and a sourced review. All social networks are subject to have their reviews added to, revised, or removed as deemed necessary by the editor. This collection is an assembly of sourced reviews, consolidated into one article for reader convenience. The author of this article makes no claim that this is original work, but simply wishes to provide readers with a more convenient and less-biased viewpoint on their options when considering social media management applications.
Argyle Social
http://argylesocial.com
Supported Networks: Facebook, Twitter
Price: Unlisted; (Free Trial available)
Overview:
Argyle Social aggregates all your social media marketing activities into a single, easy-to-use platform. Publish social content, manage interactions and measure outcomes from your Facebook and Twitter channels. Track key performance indicators for each post - clicks, view, interactions, and conversions.
Benefits:
Argyle Social allows you to track all your social activity and reply from within your Argyle account. You can optimize your social media marketing effectiveness by keeping tabs on which content, properties, and people are driving interactions online. Argyle nearly begs you to prove the ROI of your campaigns- it specializes in conversion tracking and it integrates with Google Analytics.
BuddyMedia
http://buddymedia.com/platform
Supported Networks: Facebook
Price: unpublished. The pricing structure is dependent on the number of licensed "seats" on the platform.
The Buddy Media Platform empowers brands to manage Facebook Pages and engage fans.
BuzzTrac
http://buzztrac.com
Supported Networks: Facebook, Twitter
Price: $29/month Business Plan. Plans have various limits on numbers of accounts and searches.
Monitor and engage in the millions of social conversations, online news, blogs, videos, and websites that may be buzzing about your brand.
CrowdFactory
http://crowdfactory.com
Supported Networks: Facebook, Twitter, LinkedIn
Price: unpublished
Crowd Factory Social Campaign enables marketers to acquire new customers through simple social gestures and custom social marketing campaigns while easily tracking ROI.
DEC (Distributed Engagement Channel)
http://thismoment.com
Supported Networks: Facebook, Twitter, MySpace, YouTube
Price: unpublished
DEC is a system for upgrading and managing a brand's presence across multiple online environments.
Direct Message Lab
http://directmessagelab.com
Supported Networks: Facebook, Twitter, YouTube, MySpace
Price: Unpublished
The Direct Message Lab REACH platform is a comprehensive social engagement tool for brands. Manage your social presence, monitor, receive metrics and more.
Hootsuite
http://hootsuite.com
Supported Networks: Twitter, Facebook, LInkedIn, Foursquare, WordPress, Ping.fm
Price: Free (ad supported, up to 5 social networks), $5.99/month (Pro Plan); $1499/month (Enterprise Plan); Other Scalable Options Available
HootSuite is the Social Media Dashboard. HootSuite helps marketers manage social media campaigns, identify potential audience, and distribute targeted messages across multiple social channels. Using HootSuite's social media dashboard, teams can collaboratively schedule updates to Twitter, Facebook (individual accounts and pages), Linkedin, Wordpress and other social networks via web, desktop or mobile platforms. Hootsuite provides campaign tracking results as a summary or by individual message.
Benefits:
HootSuite is one of the more popular dashboard applications, but many users may not be taking full advantage of its features. Over the past few months lots of new functions have been added that make HootSuite an option for nearly any level user. Some features that users should explore (if you haven't already) include its ability to publish to multiple platforms, schedule updates, team collaboration tools, task assigning, real-time result tracking and web analytics integration.
Intended User:
HootSuite has 3 price plans - a free Basic version (ad-supported) which provides up to 5 social networks, a Pro plan for $5.99/month that includes unlimited social networks, feeds, stats and Google Analytics integration, and an Enterprise level plan with a multitude of features for $1499/month. The basic plan is recommended for those looking to get started with a social media management system, and upgrading it to a Pro account will provide a lot of features at a very reasonable price. Power users will want to explore the Enterprise level and compare it to other top-tier SMMS options.
2. HootSuite is a great - and free - tool for managing multiple Twitter, Facebook, LinkedIn and Ping.fm accounts. The Twitter and social media management tool allows you to personalize columns, so you can view multiple feeds from the same social networking account or multiple feeds from different social networking accounts. For example, with my personalized Twitter tab (shown above), I can view my Twitter home feed, Twitter mentions, sent Tweets and a saved search for "online marketing" - all from one screen. Plus, HootSuite allows you to create a message and choose which social accounts you want the message to be automatically posted to.
3. Like SocialOomph, Hootsuite will automate your tweets. But it's most useful feature is how it juggles multiple social media accounts. Not only can you create a dashboard that gives lets you monitor your Twitter accounts, but you can add your Facebook (this includes Facebook pages), LinkedIn, Ping.fm, WordPress blog, MySpace and FourSquare accounts. This is so integrated that you can write one update that goes to any and all of those social media timelines/pages. I don't want to do that, but I do use it to monitor and update accounts one at a time. It saves me time to round up all my social media activity onto one page.
MediaFunnel
http://mediafunnel.com
Supported Networks: Facebook, Twitter
Price: Free (2 users/2 channels) or $4.95/month per user/channel
MediaFunnel is the Business Social Media (BSM) platform that will put you firmly in control of your organization's Twitter and Facebook use.
Sendible
http://sendible.com
Supported Networks: Facebook, Twitter, LinkedIn, Flickr, Google Buzz, WordPress, Blogger, Tumblr, and more
Price: Free 30 Day Trial; $9.99/month (Solo Plan); $19.99/month (Marketer Plan); $49.99/month (Business Plan); $99.99/month (Enterprise Plan); Variety of other plans available
http://argylesocial.com
Supported Networks: Facebook, Twitter
Price: Unlisted; (Free Trial available)
Overview:
Argyle Social aggregates all your social media marketing activities into a single, easy-to-use platform. Publish social content, manage interactions and measure outcomes from your Facebook and Twitter channels. Track key performance indicators for each post - clicks, view, interactions, and conversions.
Benefits:
Argyle Social allows you to track all your social activity and reply from within your Argyle account. You can optimize your social media marketing effectiveness by keeping tabs on which content, properties, and people are driving interactions online. Argyle nearly begs you to prove the ROI of your campaigns- it specializes in conversion tracking and it integrates with Google Analytics.
BuddyMedia
http://buddymedia.com/platform
Supported Networks: Facebook
Price: unpublished. The pricing structure is dependent on the number of licensed "seats" on the platform.
The Buddy Media Platform empowers brands to manage Facebook Pages and engage fans.
BuzzTrac
http://buzztrac.com
Supported Networks: Facebook, Twitter
Price: $29/month Business Plan. Plans have various limits on numbers of accounts and searches.
Monitor and engage in the millions of social conversations, online news, blogs, videos, and websites that may be buzzing about your brand.
CrowdFactory
http://crowdfactory.com
Supported Networks: Facebook, Twitter, LinkedIn
Price: unpublished
Crowd Factory Social Campaign enables marketers to acquire new customers through simple social gestures and custom social marketing campaigns while easily tracking ROI.
DEC (Distributed Engagement Channel)
http://thismoment.com
Supported Networks: Facebook, Twitter, MySpace, YouTube
Price: unpublished
DEC is a system for upgrading and managing a brand's presence across multiple online environments.
Direct Message Lab
http://directmessagelab.com
Supported Networks: Facebook, Twitter, YouTube, MySpace
Price: Unpublished
The Direct Message Lab REACH platform is a comprehensive social engagement tool for brands. Manage your social presence, monitor, receive metrics and more.
Hootsuite
http://hootsuite.com
Supported Networks: Twitter, Facebook, LInkedIn, Foursquare, WordPress, Ping.fm
Price: Free (ad supported, up to 5 social networks), $5.99/month (Pro Plan); $1499/month (Enterprise Plan); Other Scalable Options Available
HootSuite is the Social Media Dashboard. HootSuite helps marketers manage social media campaigns, identify potential audience, and distribute targeted messages across multiple social channels. Using HootSuite's social media dashboard, teams can collaboratively schedule updates to Twitter, Facebook (individual accounts and pages), Linkedin, Wordpress and other social networks via web, desktop or mobile platforms. Hootsuite provides campaign tracking results as a summary or by individual message.
Benefits:
HootSuite is one of the more popular dashboard applications, but many users may not be taking full advantage of its features. Over the past few months lots of new functions have been added that make HootSuite an option for nearly any level user. Some features that users should explore (if you haven't already) include its ability to publish to multiple platforms, schedule updates, team collaboration tools, task assigning, real-time result tracking and web analytics integration.
Intended User:
HootSuite has 3 price plans - a free Basic version (ad-supported) which provides up to 5 social networks, a Pro plan for $5.99/month that includes unlimited social networks, feeds, stats and Google Analytics integration, and an Enterprise level plan with a multitude of features for $1499/month. The basic plan is recommended for those looking to get started with a social media management system, and upgrading it to a Pro account will provide a lot of features at a very reasonable price. Power users will want to explore the Enterprise level and compare it to other top-tier SMMS options.
2. HootSuite is a great - and free - tool for managing multiple Twitter, Facebook, LinkedIn and Ping.fm accounts. The Twitter and social media management tool allows you to personalize columns, so you can view multiple feeds from the same social networking account or multiple feeds from different social networking accounts. For example, with my personalized Twitter tab (shown above), I can view my Twitter home feed, Twitter mentions, sent Tweets and a saved search for "online marketing" - all from one screen. Plus, HootSuite allows you to create a message and choose which social accounts you want the message to be automatically posted to.
3. Like SocialOomph, Hootsuite will automate your tweets. But it's most useful feature is how it juggles multiple social media accounts. Not only can you create a dashboard that gives lets you monitor your Twitter accounts, but you can add your Facebook (this includes Facebook pages), LinkedIn, Ping.fm, WordPress blog, MySpace and FourSquare accounts. This is so integrated that you can write one update that goes to any and all of those social media timelines/pages. I don't want to do that, but I do use it to monitor and update accounts one at a time. It saves me time to round up all my social media activity onto one page.
MediaFunnel
http://mediafunnel.com
Supported Networks: Facebook, Twitter
Price: Free (2 users/2 channels) or $4.95/month per user/channel
MediaFunnel is the Business Social Media (BSM) platform that will put you firmly in control of your organization's Twitter and Facebook use.
Sendible
http://sendible.com
Supported Networks: Facebook, Twitter, LinkedIn, Flickr, Google Buzz, WordPress, Blogger, Tumblr, and more
Price: Free 30 Day Trial; $9.99/month (Solo Plan); $19.99/month (Marketer Plan); $49.99/month (Business Plan); $99.99/month (Enterprise Plan); Variety of other plans available
Overview:
Sendible bills itself as a "one-stop-shop" for all your marketing needs. It allows you to manage multiple social channels, email, SMS and blog accounts all from one interface. Sendible supports Facebook status and page updates, Twitter, LinkedIn, Flickr, Google Buzz, WordPress, Blogger, Tumblr and a bunch more. It provides the ability to share posts from your blogs and RSS feeds, schedule messages, respond to feedback, and provides reporting on clicks, views, shares and message reaction. Read full article here: http://www.graphicsms.com/blog/1473-social-media-dashboard-systems/
Shoutlet
http://shoutlet.com
Supported Networks: Facebook, Twitter
Price: Unpublished
Shoutlet is a multi-user application that helps users build, engage, and measure their social media marketing communications. Shoutlet includes widgets for sharing across various properties, multi-account management, reportinand analytics and Social CRM integration with Facebook.
SocialTALK
http://socialtalk.com
Supported Networks: Facebook, Twitter, Wordpress and Moveable Type
Price: Unpublished
Syncapse launched its SocialTALK social media workflow tool this week, which is designed to help companies control their presence on different platforms, as well as monitor feedback. Social management tools are slowly starting to become more relevant. ContexOptional, Vitrue SRM and Salesforce.com are all targeting this space in various ways. SocialTALK's approach to it is to plug into various platforms that can all be managed from one dashboard. Read full post here: http://www.graphicsms.com/blog/1474-socialtalk-helps-business-social-media/
Sprout Social
http://sproutsocial.com
Supported Networks: Facebook, Linkedin, Twitter
Price: $9.00/month (Pro Plan) $49.00/month (Business Plan)
You can connect your Twitter, Facebook, Facebook pages and LinkedIn profiles into one "identity" on Sprout Social. Connecting the profiles is fairly easy since Sprout Social takes you through all the steps. If you have more than one Facebook page for your business, Sprout Social allows you to connect them into this one identity to make it easier to get an overview of what's going on with your business.
StrongMail Social Studio
http://www.strongmail.com/products/strongmail-social-studio/
Supported Networks: Facebook, Twitter
Price: Unpublished
StrongMail Social Studio is a social media marketing platform for the professional marketer that features a referral marketing platform, social sharing tool and campaign management application - all in one solution.
Virtue Publisher (Facebook, Twitter)
http://virtue.com/virtue-publisher
Supported Networks: Facebook, Twitter
Price: Unpublished
Vitrue Publisher's scheduling, moderation, and metrics functions allow you to get ahead of the curve and effectively manage your social relationships.
Wildfire
http://monitor.wildfireapp.com/
Supported Networks: Facebook, Twitter
Price: $5.00/Campaign (Basic Plan); $25.00/Campaign (Standard Plan) $250/Campaign (Premium Plan); Unpublished (White Label Plan)
With Wildfire companies and agencies can easily build and launch social media marketing campaigns, generate leads and build brand awareness and analyze user behavior with real-time analytics.
Connect with the editor:
Social Profiles
http://www.squidoo.com/lensmasters/chicagodesign
http://facebook.com/chicagodesign
http://michaelsim.amplify.com
http://twitter.com/chicagodesign
http://twitter.com/graphicsms
http://twitter.com/imasocialguru
http://linkedin.com/in/graphicsms
http://youtube.com/graphicsms
http://flavors.me/michaelsim
http://profiles.google.com/108291993113482183665
Blogging
http://chicagodesign.tumblr.com
http://friendfeed.com/michaelsim
Sendible bills itself as a "one-stop-shop" for all your marketing needs. It allows you to manage multiple social channels, email, SMS and blog accounts all from one interface. Sendible supports Facebook status and page updates, Twitter, LinkedIn, Flickr, Google Buzz, WordPress, Blogger, Tumblr and a bunch more. It provides the ability to share posts from your blogs and RSS feeds, schedule messages, respond to feedback, and provides reporting on clicks, views, shares and message reaction. Read full article here: http://www.graphicsms.com/blog/1473-social-media-dashboard-systems/
Shoutlet
http://shoutlet.com
Supported Networks: Facebook, Twitter
Price: Unpublished
Shoutlet is a multi-user application that helps users build, engage, and measure their social media marketing communications. Shoutlet includes widgets for sharing across various properties, multi-account management, reportinand analytics and Social CRM integration with Facebook.
SocialTALK
http://socialtalk.com
Supported Networks: Facebook, Twitter, Wordpress and Moveable Type
Price: Unpublished
Syncapse launched its SocialTALK social media workflow tool this week, which is designed to help companies control their presence on different platforms, as well as monitor feedback. Social management tools are slowly starting to become more relevant. ContexOptional, Vitrue SRM and Salesforce.com are all targeting this space in various ways. SocialTALK's approach to it is to plug into various platforms that can all be managed from one dashboard. Read full post here: http://www.graphicsms.com/blog/1474-socialtalk-helps-business-social-media/
Sprout Social
http://sproutsocial.com
Supported Networks: Facebook, Linkedin, Twitter
Price: $9.00/month (Pro Plan) $49.00/month (Business Plan)
You can connect your Twitter, Facebook, Facebook pages and LinkedIn profiles into one "identity" on Sprout Social. Connecting the profiles is fairly easy since Sprout Social takes you through all the steps. If you have more than one Facebook page for your business, Sprout Social allows you to connect them into this one identity to make it easier to get an overview of what's going on with your business.
StrongMail Social Studio
http://www.strongmail.com/products/strongmail-social-studio/
Supported Networks: Facebook, Twitter
Price: Unpublished
StrongMail Social Studio is a social media marketing platform for the professional marketer that features a referral marketing platform, social sharing tool and campaign management application - all in one solution.
Virtue Publisher (Facebook, Twitter)
http://virtue.com/virtue-publisher
Supported Networks: Facebook, Twitter
Price: Unpublished
Vitrue Publisher's scheduling, moderation, and metrics functions allow you to get ahead of the curve and effectively manage your social relationships.
Wildfire
http://monitor.wildfireapp.com/
Supported Networks: Facebook, Twitter
Price: $5.00/Campaign (Basic Plan); $25.00/Campaign (Standard Plan) $250/Campaign (Premium Plan); Unpublished (White Label Plan)
With Wildfire companies and agencies can easily build and launch social media marketing campaigns, generate leads and build brand awareness and analyze user behavior with real-time analytics.
Connect with the editor:
Social Profiles
http://www.squidoo.com/lensmasters/chicagodesign
http://facebook.com/chicagodesign
http://michaelsim.amplify.com
http://twitter.com/chicagodesign
http://twitter.com/graphicsms
http://twitter.com/imasocialguru
http://linkedin.com/in/graphicsms
http://youtube.com/graphicsms
http://flavors.me/michaelsim
http://profiles.google.com/108291993113482183665
Blogging
http://chicagodesign.tumblr.com
http://friendfeed.com/michaelsim
My Blog Posts:
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I'm Michael Sim, Chicago-based web designer, graphic designer, Photoshop expert, social media guru, Twitter fanatic (@chicagodesign), marketing wizard... more »
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