16 Effective Advertising Tips

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So you've made a lens but dont seem to be getting many page views! Now it's time to step in and help Google and Yahoo out! There are lots of things you could do to drive traffic to that interesting lens you spent so much time on!


I know it can be frustrating when you've made a lens you are really excited about, you think everyone will be interested in, and then your numbers don't look so hot! Well there are people out there interested in the same things you are, maybe they just don't know about your lens yet.

Fortune Cookie - It Pays to Advertise




Buy at AllPosters.com

 

Creative Advertising, New Edition

Amazon Price: $26.37 (as of 12/29/2009) Buy Now

E-mail and Word of Mouth 

E-mail
One of the best ways to let your friends and family know about your lens is through e-mail! All you have to do is write them a friendly e-mail and include your link! Tell them a little about your lens and why they should view it. It help if you sound excited and enthusiastic in your e-mail!


Word of Mouth
At your next family gathering or get-together find a way to talk about the subject of your lens. Then let everyone know if they want to read more about it they could visit your lens and give them the link! Most likely they will be interested because not only is the subject interesting, but they know the person who made the page!

Producer David O. Selznick and Wife Chatting in Outdoor Living Room of Beverly Hills House




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Keywords 

Keywords, also known as tags, are very important. They help search engines identify your page so that the next time someone is looking to read about a subject you've made a lens about Google or Yahoo will bring up your page. Although in order for it to work that way you have to use keywords that fit your page.


For example if your page is about banana bread but one of your keywords is orange, search engines probably won't show your page when someone wants the recipe for banana bread.


The best way to choose the tags you will use is by thinking of words you would search for when looking for the subject you are writing about. You could also check out Squidaholic they have a free Keyword finder, to find out if your keywords are being searched for, plus if you search for the subject of your lens they will even suggest popular keywords for you to try!

LensRoll 

There are two ways to Lensroll your lens, one is by viewing your lens and you will find a little place on the right hand side under the ad on your page that says lensroll. That will allow you to add that specific lens to any number of your other lenses. It's like advertising on another one of your pages! I find that if you add it to another lens that is about the same subject you are more likely to drive traffic!


The other way to lensroll your lens is by going to Lensroll.com This is a site that is similar to Digg.com where they will allow you to submit lenses and others can view and "roll" your lens. To "roll" a lens means to vote on it. It is polite to stick to submitting 2 lenses per day so you do not bury other lenses. This also helps your lens get viewed because everyone else sticks to the 2 lens a day rule as well! You can maximize your traffic potential by viewing, commenting, and rolling other people's lenses, but you do not have to do that.

Digg 


As I stated before Digg is similar to LensRoll however you can submit as many lenses as you would like.


You are also able to "digg" others lenses, articles, blogs, photos, and videos, which will help drive traffic to the articles you submit. Making friends is a good bonus as well.

Stumble Upon 


This site is pretty amazing, I would have to say! It's one of the more interesting ways to drive traffic! StumbleUpon is a site that allows you to submit web addresses (url's) and others can "stumble upon" them.


You can also download their tool bar and join in on the "stumbling"! I have found some really cool websites using this tool! Plus you can make friends and send them your websites that you think they would be interested in and when they push the stumble button it will automatically take them to your page!

MySpace 


There are two ways you can use MySpace for advertising purposes!
First
If you already have a MySpace account you can add a link to your MySpace profile so when other's view your profile they have the opportunity to read about your lens on your front page!
Second
You can send bulletins, including your links to your lenses with a description of why it's so cool, to all of your friends! Make sure you aren't spamming though! No one likes a spammer and most likely you will be deleted from other's accounts.

You can either use your MySpace account that you already have or set up a brand new one just for your squidoo lenses. Then you can search for friends and utilize the steps above!


Watch out though, MySpace is very addicting!

Team Sugar 

This is a brand new way of advertising, well brand new to me anyway! It's kind of like blogging, and it works very well. I have only used it twice to advertise and have driven lots of traffic for both the lenses I blogged about!


Team sugar also allows you to earn points, add friends, chatter, and much more. It's very well set up and they have lots of sister sites in case your articles happen to fit into a more manly category!

Del.icio.us 

Another site that is very similar to Digg. Delicious allows you to submit url's to their social bookmarking site which gives the users of Delicious a chance to view the lens you worked so hard on!


Plus Squidoo makes it really easy to submit your lenses to Delicious because if you view your lens you will find a little button that directly submits your lens automatically! It is located under your profile information on the right hand side!

Twitter 

This is an "update" site. Twitter allows you to update your friends and family as to what you are up to with just a short few phrases! It saves tons of time!


Squidoo even offers a Twitter module you can ad to any lens to advertise what you've been up to! Plus Squidoo makes it very easy to update your Twitter account by adding a little button to your lens that links directly to Twitter!

Reddit 

Once again Reddit is a social bookmarking site that allows you to vote on content, you decide what is popular and what's not, plus you can submit your own links for others to vote on!

Face Book 


Facebook is similar to MySpace. Feel free to use your existing account or create a new one! Add your links to your profile page, and tell a little about them. Make sure it's interesting so you intrigue your reader and they want to click on your link!


Remember you are the author, who better to advertise your work!

Teen Chat and Other Chat Rooms 

Chat rooms are a great way to meet people. You can log on and talk about the subject of your lens, then at the right moment send that person to your lens. You could also send them to your MySpace page which if you took my advice from above, will be filled with links and info or you could send them to your lensmaster page.


I recommend using TeenChat, Yahoo, or MSN they all have great chatrooms filled with people!

Forums 

If you have never been to a forum before than I recommend checking out SquidU here at Squidoo first. That will give you an idea of what forums are like. It's also a good idea to chat with everyone on SquidU they are your fellow lensmasters! You can get great tips and advice and meet some pretty cool and unique people there!


Once you are familiar with forums you can find other forums on the net. Make sure to read the rules, you don't want to get kicked off! Some forums do not allow self-promotion. Which that is what you will be doing by posting your links.


A great forum I use is Money Talk Pro They will also pay you for participating in their forum! Most forums also allow you to add a signature to your post, I recommend using at least one of your links in your signature.
*hint* You could use your lensmaster page!

Blogs 

Have a great lens? Well why not tell the world about it in the form of blogging! It's just one more place that links to your lens!


A blog is like a public journal. It's a cool way to update friends, family, and fans about what your up to! I recommend using Team Sugar or another site that is like Team Sugar. Stumble Upon offers a place to blog as well as Yahoo, MSN, Blogger, and many more!

Lensography 

Building your own lensography gives you a way to show off all your lenses plus instead of sending everyone to individual sites you could just send them to your lensography and they can choose the ones they are interested in reading!


It's really simple to build your lensography, I recommend organizing it well though. If you have 5 lenses on one subject and 2 lenses on another make 2 different categories.
For an example of this check out My Lensography

Join a Group or Make Your Own! 

One of the other most popular ways to promote your lens at Squidoo is by joining a group. Make sure you find a group that is similar to what your lens is about otherwise it's kind of spamming. Plus you want to advertise to people who are actually looking for what you are offering!


If you can't find a group to fit your lens build your own! It's as simple as building a lens, plus you will be the groupmaster, so that leaves you in charge!

The Key to Success 

Never give up! Remember to always have fun, if you aren't having a good time change it up! If you get frustrated or overwhelmed and need some reassurace check out SquidU There are always people there who will give you guidance and reassurance when the going gets tough!


It's also alright to take a break every once in a while! Squidoo can be very addicting because it's so much fun! Make sure you are eating enough, and make it a goal to excercise! It helps clear your mind so your ready to build that next page!

Take A Break 

Jump into a book!

London Bridges (Alex Cross)

Amazon Price: $7.99 (as of 12/29/2009)Buy Now

 

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by Jenysie

Jenysie is a married stay at home mother of two who loves creating content for every... (more)

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