132 Round Hill Rd., Greenwich CT 06831-3745, United States
(714)244-9511, (714)633-1691 fax, future@callecompany.com Primary SIC: Management Consulting Services, Primary NAICS: Administrative Management and General Management Consulting Services
Description: Services: Provides management services worldwide, specializing in new products development and repositioning of existing products, covering all consumer packaged-goods and services. Industries served: food and beverage, fast food, liquor, wine, health and beauty aids, tobacco, automotive, healthcare, banking, insurance, computer, and word processing. Implements planned and proven marketing and creative techniques, i.e., one-day conferences in fifty U.S. and eight foreign cities. Uses proprietary "Abstract Dimensioning" "Assays" and "Multi-Dimensional Creativity," development-systems-of-invention, for new products and services. Also applies systems to reposition brands and product line segmentation; and for corporate management strategy development of products and services. Produces prototypes at in-house research and development lab facilities.
MADISON AVENUE by Martin Calle
Get rapid relief from ordinary marketing
Covers the origins of disruptive consumer information, innovation and invention.
Fetching RSS feed... please stand byHot Links
- Advertising Age
- A quarter million new human ears and eyeballs everyday
Unusual content about big company marketing. Everything they never taught you at Procter & Gamble or Harvard Business School about consumer product marketing, advertising - Calle & Company
- Calle & Company - The Original Business Innovation Firm. Established 1937. Highly Creative. Penned first network television commercial to air. Ushered in new product categories - populating those spaces with the first new product concepts - Chunky Soup, Tylenol Gelcaps, Baked Lays, Cold-filtered Miller Genuine Draft. Recognized as Creativity Economy Leader.
New YouTube
Shared Home Video: Stupid Stunts, Advertising Footage, Etc.
Leo Burnett / Arc Predictions 2008, Future Trends in Marketing





New Quick Poll - Consumer Advertising: Content in one ear out the other?
New BoingBoing
New Doc Searls
New Gapingvoid
New Salon
Great Stuff on Amazon
Reader Feedback
Like this lens? Want to share your feedback, or just give a thumbs up? Be the first to submit a blurb!
by hmartincalle
Senior New York Marketing consultant Martin Calle has disrupted numerous consumer product categories with the invention of products and brands such as...
(more)

