132 Round Hill Rd., Greenwich CT 06831-3745, United States
(714)244-9511, (714)633-1691 fax, future@callecompany.com Primary SIC: BRAND BUILDING Management Consulting Services, Primary NAICS: BUSINESS Management and MARKETING, ADVERTISING, BRANDING, SALES Management Consulting Services
Description: Services: Provides management services worldwide, specializing in new products development and repositioning of existing products, covering all consumer packaged-goods and services. Industries served: food and beverage, fast food, liquor, wine, health and beauty aids, tobacco, automotive, healthcare, banking, insurance, computer, and word processing. Implements planned and proven social engineering marketing and creative techniques, i.e., one-day conferences in fifty U.S. and eight foreign cities. Uses proprietary "Abstract Dimensioning" "Assays" and "Multi-Dimensional Creativity," development-systems-of-invention, for new products and services. Also applies systems to reposition brands and product line segmentation; and for corporate management strategy development of products and services. Produces prototypes at in-house research and development lab facilities.
MADISON AVENUE by Martin Calle
The concise, online Journal of Social Influence Marketing, Advertising & Branding.
Rapid relief from ordinary marketing begins on MADISON AVENUE
Fetching RSS feed... please stand byMADISON AVENUE
The concise, online Journal of Social Influence Marketing, Advertising & Branding.
- MADISON AVENUE
- The concise, online Journal of Social Influence Marketing, Advertising & Branding.
- Calle & Company
- Calle & Company - The Original Business Innovation Firm. Established 1937. Highly Creative. The most successful product development company in the consumer packaged goods industry.
New YouTube
Shared Home Video: Stupid Stunts, Advertising Footage, Etc.
Leo Burnett / Arc Predictions 2008, Future Trends in Marketing
automatically generated by YouTube
New Quick Poll - Consumer Advertising: Content in one ear out the other?
New BoingBoing
New Gapingvoid
New Salon
Great Stuff on Amazon
The Millionaire Next Door
Amazon Price: $10.20 (as of 11/04/2009) 
The Next 10 Actual, Official LSAT PrepTest (Lsat Series)
Amazon Price: $19.80 (as of 11/04/2009)
The Professional (Spenser)
Amazon Price: $15.47 (as of 11/04/2009)
Ford County: Stories
Amazon Price: $11.99 (as of 11/04/2009)
I, Alex Cross
Amazon Price: $9.00 (as of 11/04/2009)
Reader Feedback
Like this lens? Want to share your feedback, or just give a thumbs up? Be the first to submit a blurb!
New Guestbook
Like this lens? Want to share your feedback, or just give a thumbs up? Be the first to submit a blurb!
by hmartincalle
Senior New York Marketing consultant Martin Calle disrupts consumer product categories with socially engineered positioning strategies that change co...
(more)
