MADISON AVENUE

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Ranked #94,723 in Business, #666,135 overall

Calle and Company

Private Company, Headquarters Location
132 Round Hill Rd., Greenwich CT 06831-3745, United States
(714)244-9511, (714)633-1691 fax, future@callecompany.com Primary SIC: Management Consulting Services, Primary NAICS: Administrative Management and General Management Consulting Services
Description: Services: Provides management services worldwide, specializing in new products development and repositioning of existing products, covering all consumer packaged-goods and services. Industries served: food and beverage, fast food, liquor, wine, health and beauty aids, tobacco, automotive, healthcare, banking, insurance, computer, and word processing. Implements planned and proven marketing and creative techniques, i.e., one-day conferences in fifty U.S. and eight foreign cities. Uses proprietary "Abstract Dimensioning" "Assays" and "Multi-Dimensional Creativity," development-systems-of-invention, for new products and services. Also applies systems to reposition brands and product line segmentation; and for corporate management strategy development of products and services. Produces prototypes at in-house research and development lab facilities.

MADISON AVENUE by Martin Calle 

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Calle & Company
Calle & Company - The Original Business Innovation Firm. Established 1937. Highly Creative. Penned first network television commercial to air. Ushered in new product categories - populating those spaces with the first new product concepts - Chunky Soup, Tylenol Gelcaps, Baked Lays, Cold-filtered Miller Genuine Draft. Recognized as Creativity Economy Leader.

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by hmartincalle

Senior New York Marketing consultant Martin Calle has disrupted numerous consumer product categories with the invention of products and brands such as...

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