Advertising Copywriting: Study These 5 Copywriters to Become a Master Marketer

Copywriting may be the single most important skill you need to be successful in business. The ability to influence people to take a specific action (such as to buy your product) is a very powerful (and very rare) skill. The bad news is that hiring a top copywriter to write a single piece of marketing material will cost you many thousands of dollars. The good news is that some of the best copywriters in the world (including my favorite, Dan Kennedy) have written numerous books on the subject. Study the books by the people on this page...no, don't just study...ABSORB it! It may mean the difference between success and failure for your business.