Does Advertising Work??
We've all grown up with advertising. TV, radio, billboards, pop ups, banners...it's everywhere, and you can't escape it. Now stop and think for a second...how many times have you clicked on an advertisement online, or heard a commercial on the radio that has made you run out and buy something? Chances are you haven't, or you haven't that often. Is this a cost-effective way for businesses to promote themselves?
Does Paid Advertising Work?
Advertisement Myths
When consumers make purchases, they most often are influenced by something someone said to them much more than any advertisement. Many people ask around about a product before they purchase to see if their friends or family have purchased the item, and to get their recommendations on who to buy it from. Why don't people listen to advertising?
Because they don't trust advertising.
Why not? Advertisements are everywhere. They're constant. They say promise one thing, and deliver another. We've all become so numb to advertising, people for the most part ignore it! The advertising world is changing, and new advertising methods are becoming more effective, cost-efficient, and sometimes, free.
Billions of dollars are spent on advertising by large corporations, small businesses, not for profits and sole proprietors.
Are you Influenced by Advertising?
So what ways are there??
- Social Bookmarking
- Article Marketing
- Online Directories
- Blogging
- Squidoo
- MySpace/Facebook
- Forums
- Email Marketing
- Email Signatures
- eBay
- YouTube
We'll go through all of these marketing strategies in this lens.
eBay: It Generates Serious Traffic!
You might be thinking that this is a mistake, that eBay is only good for selling off your old tennis raquet. Tens of thousand of people register a new account with eBay daily. Over a billion page views were documented for eBay in 2007! eBay is one of the most visited sites on the internet. With traffic this huge, it's a huge resource for businesses! How can you advertise on eBay? There are several ways...
Online Auctions. Sell your products on eBay and drive customers to your personal website by including links to your About ME page. The About ME page is the one place on eBay that you are allowed to place external links, provided the site is the seller's own personal site, not part of a larger site. For the exact rules, click here.
About ME. This page is the ticket to driving traffic from eBay to your own site. Place a well-placed link on your About ME page, and tell your visitors why they should visit. Please, make sure it complies with all eBay policies! Your account can be suspended for not abiding by eBay's rules. Use your best copy-writing skills to draw in traffic to your About ME page, then to your site. Also, be sure to have a link on your personal site that allows users to sign up for a newsletter. This way, if they aren't going to purchase, you can keep in touch. Learn more about creating an about us page for your eBay store, website or blog here.
Reviews & Guides. Sell DVDs? Have an area of expertise that you could share with the eBay community? This section of eBay is indexed very highly by the search engines. They often place near the top of search results. Take advantage of this and write some guides featuring products you sell, or write about topics relevant to your website. Include links to your About ME page, and you've got a little extra traffic to your site! You'll also be building trust in your brand by offering information on your products. Your customers will appreciate it, and you'll become a go-to expert in your area of expertise.
My World Page. This page is also highly indexed by Google and the rest of the search engines. A quick example: Google your own eBay user ID. The My World page often is listed first! Use this page to advertise your items, talk about your business, and customize the best way to persuade viewers to visit your About ME page.
Social Bookmarking
Have you heard about Social Bookmarking? Sites like de.lic.ious, StumbleUpon, Digg, and Reddit are becoming increasingly popular for sharing your favorite sites or favorite news articles and spreading the good word on sites that are worth a look.
del.icio.us: Discover, share and manage your social bookmarks.
StumbleUpon: StumbleUpon brings the sites you like right to you based on your interests. Stumble your favorite sites and network.
Digg: Discover and share your favorite web content anywhere, from videos to blogs to news articles.
Reddit: User-generated news links. Votes promote stories to the front page, like Digg!
Social Bookmarking on Squidoo
Learn why you should use social bookmarking and how it can create backlinks to your site.
Article Marketing
Aren't you Using Squidoo?
What you are looking at right now is a lens on Squidoo. What is it? It's an easily customized piece of the web that receives plenty of Google traffic. Write about anything, just make sure it's interesting. Make it fun, entertaining, informative, helpful or controversial, and you'll be rewarded in the form of immense traffic! Use Squidoo to promote your business, write about items that you sell, or write about anything that you are knowledgable and passionate about!
Squidoo is nice enough to share AdSense clicks with every lensmaster. Each individual lens is tracked to see how much affiliate income it generates, and you split the profits 50/50 with Squidoo. You also get a certain amount of the adsense revenue, depending on your lensrank. Increase your revenue by adding the Amazon, eBay, Etsy, or CafePress modules! Work these items into your lenses by including items that are relevant to your topic, and you could get a sale! Also, you can add affiliate banners and products of your own from other sites like Allposters.com
, Clickbank, Commission Junction, LinkShare.comWhat the Blog?
Blogging....it's taking over the world! Everyone from high school students to the gas station owner have their own blog expressing their individual thoughts, offering advice, and educating the masses. How can this help you?
Blogging can also be a very effective marketing tool. It's also free, and you can earn money from your blog by including AdSense ads on your site. Provide fresh, relevant, informative content on your blog, and be sure to link it to your personal site. Search engines value blogs that are updated with content often. So, blog about your business often! Just make sure it doesn't lull your audience to an early bedtime.
SquidSwag
MySpace, Facebook & More...Social Networking
Kids aren't the only ones that love MySpace! Adults are now using MySpace and Facebook more than ever. MySpace is part of the new wave of advertising. That means that you have to provide good content on your page, or it will be ignored. Readers want to be entertained! Provide reading material, relevant songs, polls, graphics, videos, links, games...whatever your target demographic would be interested in.
Social networking is just what it sounds like...networking with other people, only this term usually refers to online networking. The primary goal of your business page should be to add as many targeted friends as possible. Try browsing amongst the users on MySpace and Facebook, or read the forums, blogs and groups to find potential buyers. There are many ways to add friends, and they all involve browsing through the categories. Just remember, don't spam! This is the new wave of advertising, and spam is part of the old school way of advertising. Few will fall for it, and it will RUIN your reputation.
Email Marketing
Email marketing is not just an email with some simple links or pitch like "come buy my stuff!" People want to be entertained. Provide good content to your email, some interaction, some graphics, even a giveaway, along with a punchy, effective headline, and you'll see traffic flowing from your sent emails. Set up an opt-in subscriber email list. Some sites have them built in, like eBay and CafePress. If you have your own site, try using Constant Contact. They provide a good email service that's easy to customize and appears very professional. The first 100 emails are free.
Some things to add to your emails:
- Seasonal recipes
- Coupons for your items
- Live event if applicable
- Giveaways or contests, announcing the previous winner in each email (to build trust!)
- Graphics that relate to your products
- Seasonal graphics, slogans and sayings
- An interactive poll
- Feedback from readers and buyers
- News of any special that you may be running
- Related articles, links or stories included in your email
- Suggestions, product reviews, monthly tips, anything that your readers may find useful, entertaining and relevant
Open emails = happy customers = passing the email along to other potential customers = more sales!
Marketing Without Advertising
Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend
Amazon Price: $13.60 (as of 07/26/2008)
List Price: $20.00
We all need to get our business out there, but what's the best way to do that? Your reputation is your #1 asset for your business, so don't blow it! Above everything else, this single thing can and will come before everything else. Word of mouth is much more powerful than any commercial, banner ad, exposure, article, blog or website. Learn how to utilize word of mouth advertising the right way and start seeing a positive impact on your business! Make people want to recommend your business.
Avg. Customer Rating: 
YouTube Marketing
2 Billion...that's how many views have been counted at YouTube! And counting...
- Ten Ways You Can Use YouTube To Promote Your Online Content
- YouTube is nothing less than an online video phenomenon and if you aren't already using it as a tool to promote yourself or your online content, you should really give it some thought.
- YouTube as Marketing Tool
- How YouTube can play an integral part in a small company's viral marketing campaign.
- Guide to Video Marketing on YouTube
- Youtube is the largest video sharing site to date, with the most traffic and the highest amount of users.
Lure in Traffic with Forums
You may be underestimating how much traffic you can get from forums. Participating in forums requires some time and involvement. A random spam-by in a forum thread won't bring any traffic (or very little), especially in comparison to how much you can gain by genuinely contributing. Before posting, if the forum allows, create an avatar (a small picture that will appear next to your forum posts) along with a small, unobtrusive signature line featuring a link to your site. Again, make sure the forum rules allow signature links.
Start by entering the forum and ansering posts about something that you might know something about. Adding something worthwhile to the conversation will be much more appreciated than a "thanks for the info" post. After becoming a regular in the forums, users new and old alike may start to follow your link out of natural curiousity...so make your tag line tempting for them to click!
Some Old Commercials you Might Remember...
Creative Advertising
Creative Advertising, Second Edition
Amazon Price: $26.37 (as of 07/26/2008)
List Price: $39.95
More important than learning creative advertising, this book will teach you how to get inside the mind of the buyer and create copy that is appealing and alluring to your audience. Copywriting skills are extremely important on the web, and you need something persuasive. Learn the ropes of creative advertising from example, as this book analyzes some of the most successful ads globally.
Avg. Customer Rating: 
You can REALLY Make Money with Craiglist?
And Advertise!
- Make Money online with Craigslist
- This article explains the various ways to make money with Craiglist.
- Craigslist Marketing
- Sell affiliate products and more through Craigslist. Take advantage of the huge traffic on Craigslist!
- Directing People from Craigslist to YOU!
- The objective is to get them AWAY from Craigslist. See how here!
- How to Write Craiglist Ads
- Posting on Craigslist is tricky, but can be well worth it! Here are some tips on writing an ad that you should know.
- Kijiji
- The new online classified ad website by eBay.
Do you use these Tactics?
The marketing strategies in this lens work excellent for a lot of people...
Kiwi on MySpace!
Be sure to visit us on MySpace here!
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New to Squidoo? Build your own lens!
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linhuck
Another great lens! Brilliantly done. Posted July 18, 2008 |
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spirituality
Congrats on making giant squid! so did I! Posted July 03, 2008 |
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poddys
Great lens. Thanks for the tips. Posted May 07, 2008 |
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extrabucks
WOW! This is such a great Lens - I've been looking at advertising thru radio but this is so easy. Thanks, Mike http://www.squidoo.com/how-to-make-a-radio-station Posted April 29, 2008 |
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EvieJewelry
Great info Posted April 26, 2008 |
Other Recommended Links...
- Targeted Web Traffic
- If your web traffic isn't targeted, you could be wasting your time.
- Submit your URL to Search Engines
- How can you start your whole SEO campaign? Start by submitting your site to search engines and reading these basic SEO tips.
- Lists of Free Advertising Forums
- Here is a lists of Free Advertising Forums. Other forums that offers free signature advertising like most webmasters and moneymaking forums are not included in this lists.
- eBay Deals
- Learn the art of snatching the best deals on eBay.
Links About Advertising
- Advertising Techniques
- Here's a list of some of the advertising techniques that are used today.
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