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adrevenue

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Here is the simple setup this is how you would use it for your own adverts.
Let say you are using google adsense, but you have also signed up to show adverts from other great affiliate sites. Now you could just add the code all over your page or blog but then you re just bombarding your users with lots of adverts on one page maybe not such a good idea.

OK using adrevenue software you create an advert zone which will be placed on your page.
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Look at our demo page here to get an idea of what that looks like.
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So you have a full featured advert server for your own adverts where you can see how the adverts perform , clickthroughs times viewed etc etc. Preety neat and a basci function of this amazing software.

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http://www.direct-marketing.tv/directadrevenueoptin/

Adrevenue Can help

by makemoney with adrevenue

Rafat Ali

Why is this man smiling? Rafat Ali was just another freelance journalist back in 2002, and wanted to strut his stuff on a blog, so he started PaidContent to write about his take on the business of digital content. Now he is much richer for his efforts, having expanded the blog into a mini-media empire with venture funding and last week selling it entirely to Guardian Media Group for about $30 million.

One of the key aspects of Ali's strategy was selling direct advertising and heres how he built up the blog

Reporting around the clock.

Ali often worked late into the night and around the clock to beat mainstream business publications that were wedded to print or broadcast and held stories longer.

Knowing when to bring in reporters.

As Ali's workload increased and the audience got bigger, he was smart enough to hire experienced journalists such as Staci Kramer, David Kaplan and Robert Andrews. Rather than treat the site as a blog where opinion comes first (a la TechCrunch), PaidContent stuck to its newsy angle of breaking news and getting interviews and quotes.

Knowing when to bring in business folks.

When Ali realized that he was seriously conflicted when trying to sell advertising and write editorial at the same time, he wisely started to separate those functions just as a traditional media company would. He even created an ethical credo of sorts titled, Our Essence of Being, with this important line:

I do think the society needs journalists, or at least the journalism ethos: people who can ask the hard questions, people who can be skeptical about any new thing, and yet question the old establishment's willingness (or lack of it) to change.

Pushing boundaries in online ads. (Adrevenue)

PaidContent was one of the first publications to run ads in RSS feeds, and also ran "sponsored posts" that looked like blog posts but were clearly marked as ads. Despite these blurry lines in advertising and editorial, PaidContent never pulled punches in covering the business of its advertisers. Obviously if you are going to run onlne adverts you need a good software tool to do it

Making advertisers part of the community.

This might be the unsung strength of PaidContent. Rather than simply accept ads from any company or product, or join a generic ad network or federation, PaidContent handles the bulk of its ad sales and is more selective about making sure the ads are relevant to the content. Ali clearly felt that the advertisers had to be as much a part of his community as his readers and tipsters.

Keeping its focus, and expanding in a smart way.

As PaidContent morphed into the parent company of ContentNext, Ali launched sister blogs MocoNews (mobile news), ContentSutra (online media in India) and PaidContent UK. He started mixers and events that were heavy on networking and serving his community of readers than on flash and commercialism. Rather than grow too fast and get too big, ContentNext grew much more gradually and thought more about moves before making them. Plus, it always stayed focused on the business of digital media, and didn't stray from covering that industry.

Getting credit for blogs.

After making his complaints almost a crown of thorns he bore daily, Ali finally got mainstream media outlets to start giving him credit for stories he broke on PaidContent. Not only that, but he got NYTimes.com - and later Washingtonpost.com - to run his content in a licensing/promotional deal.

Hopefully the Guardian will allow Ali and his online innovators to expland and cover more territory - and keep their credo intact. The media world needs more examples like PaidContent to point to as possible ways to keep journalism alive and well in the digital age.

Please take heart from this story and apply to your own blog/websites who know where you might end up

What do you think? What ways do you think PaidContent has innovated and where have they missed the mark? Do you think they will be able to fend off competitors such as Silicon Alley Insider and TechCrunch, and how do you think they will work within the Guardian? Share your thoughts in the comments below.

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