Adwords Expert Internet Marketing Resource Guide

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Internet Marketing Monster

The idea behind this lens is to help new and prospective marketers learn more about Internet Marketing, SEM, SEO, Social Media and PPC. There is a lot of great information out there on the web if you know where to look. Below I have put together blogs, tools and websites that I use to learn more about the ever evolving worlds of Search Marketing and Internet Marketing.


I have other specialized lenses too! Learn about Reputation Management, setting up an Adwords account, items prohibited from Adwords, or chime in on my PPC vs. SEO debate!

My company, Systems & Marketing Solutions, is an Internet Marketing firm located on the Central Coast of California that specializes in Google Adwords.

        
Certified Individual: Robert Dumouchel

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We have recently completed writing a book on Adwords. It will be put into print somewhere around mid-'09, but in the meantime you can get a free .pdf copy of our book. Go here to get access to the free Adwords book.

Internet Marketing Site Run Down 

My Favorite Blogs and Resources

SEM/SEO Tools 

There's a grip of tools, gadgets and widgets available out there for Internet Marketing. This is a list of a few that I like. Plus they're all free to try if not completely free.
  • Google Analytics is a good free analytics program that gives you access to lots of information about your site. I'll admit Google Analytics isn't perfect, but it's consistent in its incorrectness. I can be added to your site by dropping a few lines of code into your HTML
  • CrazyEgg.com is an analytic supplement. You insert one line of javascript into your HTML and it will track clicks on you page and do cool stuff like create a heat map of activity. It gives you a very easy to process vision of how people interact with your web site. I highly recommend getting the free trial and checking it out!
  • Click Density is another Heat Mapping analytics supplement. I tested Click density on my own site along side CrazyEgg.com, and both are good but personally I prefer CrazyEgg much more. Plus the free trial on Click Density is for only one page not 4 like CrazyEgg
  • RobotReplay is a tool that actually records user sessions for you to watch later. It's free and easy to implement. I think it's pretty cool, but it had mixed results for me. I think it is worthwhile as a kind of web novelty, but I wouldn't base any big decisions on it.
  • Dogpile Search Spy shows real searches as they occur. It's hypnotic really. A good diversion for when you're having a hard time coming up with keywords.
  • SEO-Browser.com will show you your site the way a search engine sees it.
  • The Google Adwords Keyword Tool that you find inside of Adwords is also available on the outside for those of you without an account. The tool is helpful, but remember you need to filter down whatever they give you to what is RELEVANT to your business.
  • The Top 10 Analysis SEO Tool is a neat tool that lets you put in your target url and the keyword phrase you're trying to rank for and then it will give a breakdown of where you are in Google vs. the Top 10 plus other stats like number of backlinks and domain age.
  • SEO for Firefox is a FireFox plugin that will give you additional information in a Google or Yahoo search underneath each result. It give info like Page Rank, links, Age, del.icio.us bookmarks, Technorati Authority and more. Very handy in doing some research at a glance.

Social Media Sites 

There are Social Media sites springing up all over that offer an opportunity for you to promote your business. Here's my list of some of the ones I like and think you should try out!
  • Digg.com is my favorite social submission site, and it's highly addictive. It's an art form to make it on to their front page, but if you do the traffic can be server crushing.
  • Reddit.com is another social submission site that allows you to vote up or down a story.
  • Propeller.com is honestly pretty weak. But I think it has potential and is something to watch just in case.
  • Popurls.com is a cool site that brings together all the top headlines from the biggest social media sites.
  • del.icio.us is another one of those sites that I can't live without. It's a Firefox browser plug in that lets you bookmark websites from anywhere and then pull up your favorites online from any computer. Very cool, especially if you travel or have a few computers.
  • StumbleUpon can be added as a browser tool bar, and pushing the stumble button sends you to a random website that they think you might like. It's a great way to kill some time.
  • CraigsList is a free online classifieds website with a focus on localized markets. Craigslist used correctly can create good, converting traffic to your web site... or help you sell an old TV, you know whatever.
  • Myspace is a monster in the Social Networking arena. Setting up a profile is easy, and you can use a Myspace profile to sneak up towards the top of Google Search results. Visit my Myspace at www.myspace.com/adwords_expert
  • FaceBook has risen above the rest of the new Social Networking sites to become the biggest deal of 2007. You can find me there listed under Rob Dumouchel.
  • LinkedIn is kind of like Myspace for adults. Look for some changes soon as they try to pick up some FaceBook-esque features. See my LinkedIn profile hereView Rob Dumouchel's profile on LinkedIn
  • SocialMediaDaily.com is a super resource put together by Michelle MacPhearson that covers tons of stuff on how to use social media.
  • Slashdot.org tech biased social submission site.

The Adwords Monster Blog 

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So? Whaddya think? 

I want to hear your comments! Plus if you have any suggestions or additions please let me know!

thanks,

Rob D.

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  • Reply
    Biztec-Consulting Biztec-Consulting Apr 27, 2009 @ 6:24 pm
    Some good info here, and some great links to extra info.
  • Reply
    tenretni tenretni Oct 16, 2008 @ 7:38 am
    great lens i found this very interesting another site i found worth visiting was googlesucks
  • Reply
    staples staples Oct 15, 2008 @ 8:43 am
    Hey great lens! I thought it was very informative and interesting! Found lots of info for
  • Reply
    Junyuan Junyuan May 30, 2008 @ 1:20 am
    Very good resource site you have on Internet Marketing. Great stuff! I've given you a 5-star rating for it. I've just created a lens on Google Adwords Tips - where I provide tips on how to turn losses into profits in their Adwords campaigns. You may want to consider adding your lens to my Internet Marketing directory which I've created and give you more traffic to your lens. Hope to see you there! :)
  • Reply
    jjcartwright jjcartwright Jan 11, 2008 @ 9:09 pm
    this is a great list. thank you!
  • Reply
    Heidi Heidi Oct 17, 2007 @ 6:01 pm
    I love how you have the Social Media Site links with additional captions pertaining to why each site is so great and what it offers users rather than just having a long list of links for browsers to sift through until they find what they are looking for. Very nice!

by smsRob

smsRob is really Rob Dumouchel, one half of Systems & Marketing Solutions in Grover Beach, CA.

I specialize in Internet Marketing with a stong fo...

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