Aerial Advertising - Does It Really Work?

Advertising is usually a big budget item for many businesses. Most agree that word-of-mouth is the most effective method but it takes time to build up a good foundation of happy customers.

Alternative advertising methods include high cost radio or television ads, that might be targeted at a local community. However, too often people channel surf during the commercials and never even hear what is offered. Printed matter can be effective to reach a community but what percent ends up as wrapping for fish? Internet advertising is growing but may reach for a local business a much larger market than is useful.

One novel plan to quickly and effectively inform a local population of a product or service is aerial advertising. A firm is hired to make a large banner with a concise message and then to trail this message behind an airplane flown over a beach, sporting event, concert, parade or any open sky gathering. The people hear the drone of the plane, look up, read the ad, and the message is delivered. Does this sound expensive? It is actually more cost effective than most of the methods of advertising mentioned above.

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Aerial advertisers report that their method reaches more people in a more effective way for much less cost than other traditional advertising methods. For example, a few years ago a particular Miami beach was targeted for an aerial ad and then 2000 of the people were surveyed thirty minutes later. The result was that 88% of the people were aware an ad flew by, 79% could recall the product or service, and 67% could recall at least half of the exact message. Could the printed media or radio and TV ads match this effectiveness at a reasonable five dollars per thousand people targeted? While some spend as much as 20% of their budget on advertising, aerial advertising can reach as many people for only a comparable 8% of the same budget.

It works like this. The drone of the plane in the sky causes people to look up. There, behind the plane, is a banner flapping in the wind and displaying a large, readable message, product, logo, or website. Curiosity sets in. "Who hired this plane to tote their message?" "Who is going to pay so much to get their message to the public?" or some wonder simply, "What does it say?" For up to seventeen seconds the people watching can repeatedly read the ad. The message has been delivered.

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Aerial advertising is both cost productive and effective. A message trailing behind an airplane can hardly be ignored. If you have a reason to reach a large audience with a message, what steps could be taken to design that ad?

First, it is good to talk to a design team about your message. Some ads convey an entire message in one sentence. For example, it might invite someone to read a newspaper ad, or visit a website. Next, discuss where the message should be delivered for greatest effectiveness. Aerial advertising is effective for the ad is flown over an open area where a large number of people are congregated.

Once you have selected your message, your style of banner, and you've begun to understand the process, sign a contract and watch what happens. The majority of people who see banner advertising remember it, so if you have something they want, they'll be in touch.

Aerial Advertising services are available from many companies that specialize in it. Search the internet for information about what is available in your area, costs, and possible designing skills. This could be the best way to get your message to the public quickly.

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