Affiliate Evolution Day 2
On the second day of the
Affiliate Evolution, the three C's of Affiliate Marketing was discussed. These are commitment, community and content.
Russell also repeated that
Commission Bump is what Affiliate Evolution is all about. Commission Bump is about getting high commissions that we get or make for every product or program we sell. Actually, the business model was based on some affiliate marketing programs that has become effective.
Commitment
Getting your list to make commitments. Russell shifted his business model. In fact, he used old school style from direct marketers. He used postcards with CTA (Call to Action) which is a lot cheaper. And instead of writing long e-mails to his list, he wrote shorter one which leads a link to a blog or video for further information.He learned that the more people take small action, the more they take bigger actions. Training people from day one is making them learn on keeping commitments. This is the key: from small commitments to big commitments.
Community
Attending a workshop or be a part of a congregation makes you a part of the community. This is what Affiliate Marketing is all about. It is good to build an e-mail list which you will make a community.Being part of a community helps you more. You will discover that it is much easier to sell.
Content
This part of Affiliate Marketing is always huge. We make content, lots of content to make our work easier in the future. Why? Because we have to archive our content.We also have to find the right keywords. These will just stay in our blogs and people will still search for it.
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