affiliate web site marketing - Affiliate Success and Failure

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affiliate web site marketing tips - Web Design, Dimension, File Size, Sale Process, Purchase Process & Monetization Tips

Affiliate web site marketing success depends very heavily on your presentation to your customers when they visit your affiliate website.  With a few affiliate website tips, you can gain an advantage over your competitors and be on the right track towards affiliate success!

When building a website to convert sales, one must establish comfort in the visitor and avoid the frustrating pitfalls that commonly plague online merchants. It is important to remember that keeping visitors on a site and guiding them through the sales process is just as important as getting them there. Several tips for visitor retention and monetization are outlined below.



Don't forget - the first step for affiliate website success is to be properly optimized. Need help? Try our low cost SEO services.

Design 

Aesthetically, a site should be clean, clear, and attractive to the eye, saving bright colors only for important sales process features such as the headlines, offers, important details and purchase links. Avoid offending visitors with vibrant animated gifs or flash advertisements. Not only are these disruptive of the sales process and may lead visitors away from your site, but they also distract and annoy the visitor causing them to leave prematurely.

Dimensions 

Different screen resolutions require that you test your site to make sure that all relevant information is available at as low as 800x600 pixels. Make your site no wider than 750 pixels to ensure that no side scrolling will be necessary. A visitor that has to scroll for every line of text will likely leave. Use your space wisely. It's probably better to have a small amount of empty space than to cram every detail into a small area. On the other hand, you don't want to leave out any valuable information.

Load Time and Compatibility 

Be sure your site loads efficiently and correctly on all major browsers through a dialup connection. Many novice site designers are reviewing their work over broadband connections. Just because an image is small does not mean the file size is small. It is recommended that you compress your images so that your site loads in under 5 seconds on dialup when it is not cached on your drive. Try using jpeg format for images containing gradients or many colors such as photographs. Use gif formatted images for buttons and text art containing only a few colors. Also, try to use HTML color whenever possible instead of images.

Sales Process 

Clearly present an attractive offer such as a discount or free sample and establish a sense of urgency. Your offer is your hook. Make certain it is attractive or you have nothing to help you stand out against your competition. Accompany your offer with a testimonial or guarantee to establish trust and summarize the features and benefits of the product. You can provide more details about the product on a different page for those who want to know more, but it is advisable to keep the front page of your site simple and sales oriented. Purchase links should always be visible.

Purchase Process 

Be sure your purchase process is simple. Remember, at this point you have the sale. You should be doing everything in your power not to lose it. A visitor should be able to get from your home page to an order confirmation in no more than 3 clicks. This may sound difficult, but it can greatly increase your conversion. A huge mistake that is being made in online marketing is the long and involved registering process and subsequent requirement of customers to login. The so-called benefits of this feature are to save customer information and acquire opt-in information. However, this process can greatly affect conversion. If you must have customers register, gather their information after they have entered their credit card number and avoid having them enter the same information twice.

Billing information should always be gathered first. Make the customer commit to the purchase prior to entering shipping information or up-selling other products.

Sign up for PayPal and start accepting credit card payments instantly.

Monetization 

Monetization means squeezing additional revenue from sources on your site other than your primary offer. Unfortunately, many have misconstrued this concept to mean that one should place affiliate banners throughout the site through which commissions can be earned. This is a huge mistake. Try placing related offers on the order confirmation page or exit pop-under window. This way, you can sell your product and make affiliate commissions without disrupting the sales process. Additionally the purchase can be followed by auto-response emails with special offers or reminders on a periodic basis to retain customers.

You can also earn additional revenue or gather valuable information from a non-buyer. For example, if a customer does not have a cookie in their browser indicating they purchased from your site, a pop up could be displayed which offered them an entry to win a product if they sign up for a newsletter. This is an offer many can't refuse. Choose something you can afford for your sweepstakes, and don't give it away until you know that the information you've gathered is worth the wholesale price of the product. You can then promote your product in your newsletter and retain the ability to promote your offer in the future.

 

Monetization can also be achieved through the use of an up-sell. Up-selling items allows you to offer the visitor a complementary item during the purchase process. These items should require a minimal commitment on the part of the customer and minimal explanation on the part of the merchant. For example, if a customer were purchasing a snowboard online, a snowboarding magazine could be offered at the point of purchase. This should only require the customer to click off a single button indicating that they want the additional product. The information can then be fed securely from the form on the merchant's site to the purchase form for the product on the partner's site through an affiliate link so that the merchant can earn commissions and thus monetize the site.

Greg Shepard is the CEO of NetTraction, an online marketing firm that specializes in site monetization, advertising and partnership acquisition. He has 8 years of experience in online marketing, and 16 years experience in business development. He has spoken at multiple venues including the University of Southeastern Louisiana. Visit http://www.NetTraction.com to contact Greg directly.

Affiliate Compass 

Finding Your Way to Online Success

Becoming an affiliate is supposed to be the absolute easiest and effortless way to start making money on the internet so why do so many affiliates fail miserably without even making a single sale for the products they are promoting?

Simply, they don't have a clear, realistic and highly profitable compass and road map to long term affiliate success! So if you want to start making money as an affiliate, you've come to the right place because you are about to get a complete and simple road map to affiliate success.

This guide is perfect for those that want to achieve long term affiliate success! If YOU are someone that wants to achieve that, then this plan of action is definitely for you!

With the help of this great guide, you will be able to avoid affiliate failure like so many of today's affiliates.

Find out how to get on the path to long term affiliate success.

Affiliate Profits 

Affiliate marketing is not as hard as you want to believe it is. You've been brainwashed by every so-called "Guru" in the world to believe that it's so hard, that you have to break the bank to learn how to do it FROM THEM!

Plain and simply, there's never a surefire way for anyone and everyone to get rich quick! If turning to affiliate marketing was your way of "getting rich quick", well then, you were partially wrong, and partially right. You're wrong because getting rich from this industry does not happen overnight. You're right because, eventually, with the right arsenal of techniques and resources, you will get rich.

But, it all starts with something small.

Become a Master Affiliate Marketer 

Affiliate Programs:
What They Mean to Your Residual Income


Whether you have a website already, or you're thinking of creating a website, one of the most important inclusions you should consider for this site is Affiliate Programs.

No matter what the content of your site, there is certain to be an ideal affiliate program match to your site through which you can bring in a surprising amount of money, without having to make any effort at all!

What do you need to become an affiliate?

Affiliate Income Machines 

" As someone who makes his living with "Affiliate Income Machines", I've got to tell you, you've done a great job with "A.I.M.s System Exposed!".

The methods you reveal to create and power these automatic income systems are all very powerful, and the fact that you actually give specific resources to go to and the best tips and tricks to make the most out of these methods only adds to the value of your material.

Plus the fact that I can turn around and resell it for 100% commission through your affiliate program makes it a complete business-in-a-box too.

Whether a person is just starting out learning to earn income online, or if they are already creating and running their own online income streams, "A.I.Ms System Exposed!" is a resource they should certainly have on their computer.

And considering the price, I doubt any serious online entrepreneur will pass on this!

Sincerely,
James Allen

P.S. The bonus squeeze page templates and graphics were incredible - thanks! "

Read More About Affiliate Income Machines

FINALLY RELEASED! 

edit to add: Oh, This SOOO Works!


Surefire Success means cash up front plus residuals too!

There is finally something out there that
makes you money RIGHT NOW!



This guy named Luke Parker has put this system together using really simple and foolproof methods of selling your content and getting money for it this very week!

Not like expert Articles that are hard to make or anything, this is just stuff like product reviews, tips, recipes, home videos, whatever you see floating around the web, that's the kind of simple stuff that Luke will show you how to produce...

And get paid good money for each and every one!

But it gets better! Not only do you get paid fast for this stuff that's easy to make, but then he shows you how to actually put it on your own website or blog too, and make residual income streams for Life!

That's it; you make one piece of content, get paid up front for it, and then get paid residuals for the rest of your life for it, too!

It's called the Surefire Success System, and it's true to it's name. Anyone in America can do this starting today and make money
by the end of the week.

He gives you all the tools, he teaches you every trick, and best of all, he's got this membership website with this incredible forum of really helpful people inside that will answer your every question about how to be successful quick!

If you've been searching for something that will help you pay your bills this month, while at the same time creating residual streams of income, then this is the system for you.

Check out Surefire Success System

In case you're wondering... YES, I am using this system! I couldn't wait for it to be released!

Read All About My love, and My SUCCESS, With the SureFire Success System!

****JUST RELEASED **** 

An 86-page guide to solving the REAL snares that sabotage
your text, PPC and classified ads.
Basic and Master Resale Rights available.

A serious problem for many advertisers is their sources of advice and instruction. They're so desperate for help that they flock to any online SELLER with a one-trick gimmick who thinks that "marketing" is nothing more than a nicer way to say "selling". (All it really does is tell you, loud and clear, that they haven't got a clue about marketing - IF you're aware that there's a HUGE difference between the two. Sadly, few people do.

Download the first 4 Chapters F*R*E*E*

Check out:Text Ad Secrets

Ok - TIME OUT! Let's Be Honest About Affiliate Marketing for a Minute 

All These Products and Programs - how Do I Choose?

Ever get the feeling that affiliate marketers
"prey" on other affiliate marketers?



Sorry to sound so harsh, but maybe someone else feels that way?

Choosing an affiliate product or affiliate program can be difficult - especially when you're new to internet marketing.

All the hype... All the promises... and ok, I'll say it out loud - All the CRAP out there!

How Do You Know If an Affiliate Product or Program will work for YOU??



Here is a F*R*E*E Resource to help you answer that question! A simple 5 question "test" that asks your experience level, how much time and money you have to invest in your Internet Marketing business, and your level of web site design experience...that's it! The results give you the programs - the GOOD programs (ie, NOT CRAP) that are suitable for YOU!


Take The Test

Please Sign In 

johniredd wrote...

Fabulous 5 stars for the look and the content. You really packed it full of useful things that people need to know. Favorite!

Johni Redd

ReplyPosted March 23, 2009

Lensmaster

DRodas

Hi great lens!

Phero Review

ReplyPosted January 17, 2009

cannedguds wrote...

I'm also an affiliate marketer and right now, I'm working on two sites, one is a Personal Checks site and the other is a Gynecomastia site where a bird's eye view of a Gynecomastia surgery is fully explained and the various alternative remedies and I'm pretty sure that what you have explained here will be of benefit to us! thanks for sharing! By the way, all of your lenses that I've read are surely the best!

ReplyPosted September 19, 2008

Kyle_MacRannell wrote...

Great lens! This should be required reading for the new internet marketer!

Mack,

Do Pheromones Work? Also here on Squidoo!

ReplyPosted August 17, 2008

Junyuan wrote...

Great information you have in your lens on affiliate marketing. I've given your lens a 5 star rating. By the way, I've just created a lens on affiliate marketing - where I've answered questions that most people have when they are looking to start off with affiliate marketing. You may want to consider adding your lens to my Internet Marketing directory which I've created and give you more traffic to your lens. Hope to see you there! :)

ReplyPosted May 28, 2008

 
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