Converting Merchants into Super Affiliates with Cross Promotional Marketing Opportunities

So wouldn't it be great to have an amazing targeted merchant as an affiliate? Of course it would and thousands of affiliate marketing managers have approached other merchants to develop these fantasy partners.

So why do they hit a brick wall? It partly has to do with the fact in how company's marketers are rewarded with a goal structure to focus totally on bringing in sales. With these goals tied to there Xmas bonuses. It's no surprise that there not returning your phone call, no matter how much money you mentioned they can earn.

So how do two affiliate marketing mangers or VP's of marketing work together? The answer is in finding a creative way to develop a mutually benefitial relationship that will not jeperdise your current sales conversion funnel in your website.

Here is a list of potential ways you can develop a joint marketing partnership

Joint Affiliate Program Partnership:

Affiliate Newsletters Swaps

If two affiliate programs compliment each other. Consider simply trading newsletter space. However I'd recommend to ensure you can provide extra value to your affiliates by offering a special consumer promotion or commission rate.

Affiliate Newsletter Prize Swaps

However if your affiliate programs don't compliment each other, I'd recommend looking at trading a prize that the other merchant can use to incentives his/her affiliates to go the extra mile to promote your program. The prize sponsor also benefits in getting the extra recognition to a top performing affiliate prize winner. Try to find creative ways that you could run a joint contest / sweepstakes together.

Affiliate Program Landing Page Link Swaps

Help your affiliate programs recruiting landing page rank higher by trading links. Try offering a testimonial on the other merchants program to help build the relevance of a link plug

New Affiliate Prize Swaps

Sign up to our affiliate program and receive a free product, service, gift card, etc. from another partnered merchant. It's a great incentive to attract new affiliates to both merchants programs

Cross Promotional Merchant Coupons:

Tired of running the same coupon promotions, month after month from % off sale to $ amount off. By partnering with a fellow merchant you could give away a higher perceived value gift to help boost your sales. In this model, you could trade your products or services or buy at a deep discount to use as a new coupon. Example: Buy our product with this coupon "blank" and receive this amazing high perceived value gift with your order today, from "cross promotional brand plug". The prize giver benefits in brand exposure with co-branded banners and a landing page, as well as gets some additional exposure to recruit affiliate partners while it's promoted to the merchants affiliates. Then once the customer receives the product or gift card, it will then help boost additional sales and/or referrals to the prize sponsor. Everyone wins, its just takes a bit of logistics to handle online or order insert delivery.

Consumer Cross Promotional Joint Partnerships:

Ok, its time to get the big VP of marketing boss in the room now to listen up. Here are some consumer joint partnership suggestions:

Exit Thank You Page Traffic Exchanges

I know when you here the word "traffic exchange", you may be thinking about skeptical traffic networks that want to put up bogus offers to traffic anyway that they can on your site by approaching you with the next and greatest thank you page traffic exchange. But remember that this thank you page exchange will be with an established merchant that compliments your service and can provide additional positive value to do what a thank you page is supposed to do. That is truly thank your customers for there purchase today.

Consider trading this cross promotion on your sales confirmation emails to help boost both merchants' conversions. And why stop there, continue to trade within in your customer log in area's to help reach the seven times the old marketing college books says it takes for a potential customer to see your brand to make a sale.

Consumer Email Marketing Campaign Exchanges

We all have that 3rd party offer box of customers that are willing and interested in hearing what else you could recommend. With a strategic partnership you can now extend some extra value to your customers while boosting your sales

Mail Order Insert Exchanges:

If you're lucky enough to be a merchant that ships a million orders a year out. You've probably been approached to put in order insert flyers. Top order insert marketing agency pay on average $80 to $120 CPM or even higher in the B2B space. However, there is still a huge value in providing an order insert exchanges that cost little to provide from your fulfillment center.

Direct Mail / Catalog Insert Exchanges

Trade space in your mail order catalog to direct mail or even in billing checks, think of anything you ship out could be a join venture.

Conclusion

What I'm getting at here, is that there our several ways to establish a cross marketing opportunity from your entire website or within your affiliate program. It just takes a little bit of creativity and open mind to look at all the possibilities. Your next unique super affiliate partner may be hiding inside a fellow merchant provider. Please start digging around and open some doors to finding out what you may be missing out on.

Please send us an email with the followingn questions to help us find you some strategic partners. All at no cost to anyone.

Have any additional cross promotional marketing suggestions that we haven't discussed yet?

Have any examples or experiences to case study on joint marketing partnerships to share?

Let us help you find a company that's open minded to this opportunity at no cost to you. We are looking at creating a sort of join partnership directory to help support this concept.

Please summit us a profile about your company?

Were not trying to sell you anything and we promise to keep your information confidential.

What's your target market and current marketing demographics?

What type of products or service providers would you be most interested in partnering with?

What type of join venture marketing partnerships would you be open minded to exploring?

Affiliate Joint Venture

Affiliate newsletter swap
Affiliate prize / contest swaps
Affiliate program link exchange
Product Coupon Exchanges

Consumer Joint Venture

Thank you page exchange
Order insert
Consumer email trade

Any Sales Numbers You'd like to Share? Customer base, orders shipped monthly, unique visitor%u2026etc..

Contact Info:

Thanks for your information, we hope we can help and appreciate any feedback.

Of course if you like what we are trying to accomplish, please help referral some additional merchants or provide us with some social book mark us and link to this article.

Send email to affiliate /at/ pingo.com