Let me ask you...
How much time are you spending each day marketing your products? If you want to generate sales you've got to advertise, write and distribute free reports and articles, work on your SEO, and participate in forums. And that's just the beginning. There's only so much you can do in a day. Do you see how this can potentially limit the amount of sales you can generate each month?
Well, there is a to duplicate your efforts dramatically without having to pay for pay per click or other advertising. It's what the "gurus" use -- every single one of them. And, if you looked behind the scenes at their stats, you'd see it clear as day. They all have active affiliate programs.
If you don't have a great affiliate program in place for each of your products right now, you are leaving quite a bit of money on the table. Note that I said "Great Affiliate Program". You want a program in place that has affiliates that are actively promoting your products and are excited to do so. You want what Jimmy D. Brown calls a "Sales Army".
How To Get Others To Promote You N.O.W.
by Jimmy D. Brown
What do the following three statements have in common?
1. I can't do it right now, but maybe later.
2. I've already got my mailings scheduled.
3. Let me get back to you.
Got the similarity spotted?
These are all typical responses that most people get when
asking partners and affiliates to promote their offers.
Chances are you've gotten answers much like these, right?
Don't despair ... there are ways around the barriers of
reluctance and passiveness.
Let me share some simple ideas for getting affiliates to
take action on your promotions quickly. I use the acronym
"N.O.W." to describe three ways to get others to promote
you now...
N - News
In journalism, no one wants to be "scooped" when it comes
to newsworthy items. Sharing some big story that another
network or publication broke days ago is a big "no-no".
You always want to be first when it comes to getting the
word out.
That same philosophy applies to what I've labeled "The
Principle of First". The idea is simple: being "first to
market" aids in responses. Those who let their contacts
know about your news promptly will generate the greatest
results. If they wait, someone else will break the news.
So, to apply this principle, you simply need to create some
newsworthy buzz that your affiliates and partners can't
pass up on sharing with their network of influence.
**CASE STUDY**
Several months ago I decided that I was going to remove the
archives from one of my membership sites. This
announcement served as a strong motivator to get my
affiliates to promote my site promptly before someone else
did. The result was almost 500 new members paying monthly
fees!
If you make dramatic changes to your offer, or create some
other kind of "story" or "news" that warrants discussion
promptly, you'll find you can get many fence-setters active
in promoting you.
O - Occasions
Another great way to motivate affiliates to get active is
to use "occasions" that have a real deadline involved.
Some examples include -
* Product launches
* Firesales
* Live events (teleseminars, workshops, etc.)
* Contests
* Special offers
* Limited quantities
This is what might be referred to as "The Principle Of
Force". That is, you MUST promote the offer now or miss
out simply because the offer will no longer be valid. You
"force" participation.
For example: If you have a 3-day "firesale" set for a
specific date, then anyone interested in earning
commissions for referring customers to the "firesale" would
be "forced" to promote it during your pre-determined
timeframe or they'd miss out because the event will end.
My recommendation is that you schedule some kind of
"occasion" every quarter. That should give you four
significant spikes in your revenue each year, which can be
a tremendous boost to your bottom line.
W - Wants
What do your partners and affiliates want? Seriously, stop
and think about that for a moment. In fact, go one step
further than that and ASK them a simple question...
"What would it take for you to
promote this offer this week?"
Make it happen.
I want you to remember the intangibles here: the sales of
your initial offer aren't really all that important.
(Don't freak out, hear what I have to say :-) It's
building a lead list, an affiliate list and a customer list
along with ADDITIONAL offers over time that makes the real
money.
Consider this -
Option A:
Miss Ima Guru ignores your request to promote your offer as
it currently stands.
Option B:
Miss Ima Guru accepts your modified offer which includes
giving her 100% of the revenue she generates. You make
nothing off her promotion...but in the process of her
promotion she adds 500 new subscribers to your list, 75 new
affiliates and 60 new customers.
Which would you rather have?
Whatever it takes to get people to promote your offer now,
make it happen.
*** NOTE ***
Now, let me make a simple suggestion here: The deal you
make should be directly proportional to the potential
results the partner represents.
Some affiliates and partners bring more to the table and
should be offered more in order to get them to participate.
That being said, you can get virtually any affiliate to
promote you now if you make it worth their while. So, ask
them, "what will it take?"
This is what I call "The Principle Of Fear". That is, a
feeling of "This is such a compelling offer, I can't afford
to miss out on this deal."
All of this adds up to more involvement and participation
among your affiliates and partners...
N - News +
O - Occasions +
W - Wants =
-------------------
Other people promoting you NOW!
-----------
Jimmy D. Brown is the author of the course, "5 Practices
Of Highly Profitable Affiliate Programs". For your free
copy, drop by SalesArmySecrets.com
------------------------------
Do you like Jimmy?
Please comment below!
I know I'm not the only Jimmy D. Brown fan out there so shout it out! Let's share the Jimmy love!
|
scdayton
Jimmy is an amazing marketer and quit frankly I'd probably be a lot further ahead right now if I just dropped my name off the list of so many con artists and just followed Jimmy's advice. In fact I think I'm going to do just that! :-) Posted March 02, 2008 |
|
MyFirstTelescope
Fascinating lens Arnette - I'm always ready to learn something new! Posted October 26, 2007 |
As Jimmy's affiliate manager, I've got to tell you that YES, he is just as wonderful as he seems, and yes, he is amazingly smart. He's a great person to learn from. :)
Posted October 16, 2007
|
LisaBrave
Great lens Annette! Jimmy D. Brown really explains things well. Posted October 10, 2007 |
The One Traffic Tool Every Product Owner Should Be Using Daily
by Jimmy D. Brown
After the initial shock wore off, you'd be quite happy to have it in your possession, right? :-)
Well, in a manner of speaking, such a genie exists. She exists in the form of an "affiliate manager".
An "affiliate manager" is someone who oversees the
operations of an affiliate program in exchange for
compensation.
And, out of all the traffic "tools" on the market, the affiliate manager is the one that you should be using daily in your business if you own your own product.
Why?
The bottom line is: more traffic, which results in more revenue for you.
But, specifically, there are 3 reasons why you need an affiliate manager...
1. Recruiting.
Your affiliate manager can recruit new affiliates into your program for you. Instead of you spending time trying to find(and then convince!) affiliates to join your program, your "affman" can do this for you while you focus on other things.
2. Rewarding.
Everyone knows that simply getting people to join your affiliate program is not enough. It takes a lot of effort to get passive affiliates to become (and stay!) active. An affiliate manager is responsible for motivating your team to remain involved in your promotions.
3. Running.
Beyond getting affiliates into your program and making sure they stay active, your affiliate manager can "run" as much of your operations as you want her to. Here are just a few things my affiliate manager (props to Nicole!) does...
* Creates training materials
* Write follow-up mailings
* Communicates with affiliates
* Answer affiliate support questions
* Monitors contests and incentive programs
* Posts to our blog
* Clerical stuff (creates rebrandable files, etc.)
* Circulates content (article directories, etc.)
I could go on and on, but you get the idea.
Perhaps the best part of hiring an affiliate manager is the fact that it doesn't have to cost you a penny in out of pocket expenses. That is, you can setup your agreement to be performance-based: you pay the affiliate manager a percentage of the overall revenue generated through her efforts ... the more revenue she brings in through the affiliate program, the more she earns.
Now, the question is -
** Where do I find an affiliate manager? **
There are actually quite a few ways to find quality
(emphasis needs to be on "QUALITY!") affiliate managers for
your program. Let me share just one...
One of the easiest ways to find an affiliate manager is to visit your favorite affiliate marketing (or internet marketing) forum and post a request asking for recommendations or responses for your needs.
You can do this in two ways -
1. Post a PUBLIC Request.
That is, you post a message for everyone to see, with brief details on the position you have available and that you are seeking recommendations or interest to explore further.
2. Post a PRIVATE Request.
The other option is to identify those participants at the forum who appear to have experience and/or knowledge in affiliate marketing who might be good affiliate manager material. Then, you would simply contact them privately to see if there is interest in discussing your needs.
Running your own affiliate program is a tremendous traffic generation tool, but it has a lot of parts. There are many different activities that are involved in successfully running an affiliate program, and hiring an affiliate manager to oversee your operations is a great way to free up your time to work on creating additional products and other "creative" work.
A good affiliate manager can bring in affiliates, train and motivate them, and run your operations for you. Her efforts bring in the traffic; your efforts turn the traffic into orders.
It's the closest thing to a traffic genie in a bottle that you'll find. Rubbing is optional. Using this strategy isn't.
-----------
Jimmy D. Brown is the author of Sales Army Secrets, full of meaty details on ways to find affiliate managers, how to structure your agreement with them and tasks to have them handle. Details at SalesArmySecrets.com
Other Great Products by Jimmy D. Brown
- Email Strategies Explained
- How would you like to spend 8 hours learning from one of the best email marketers teaching you *everything* you need in order to earn some serious cash with email? The Email Strategies Explained Course will do just that.
- Subject Line Secrets
- Your success or failure as a list owner is dependent firstly upon getting your subscribers to open your emails. Greatly improve your chances by using some of the most successful email subject lines I have come across by ordering Subject Line Secrets.
- Get Messages Read
- Did you know that less than 10% of your subscribers might actually be reading your email messages? Find out what you can do to reverse this problem and get more subscribers to open your email with the proven techniques of Get Messages Read!
- 21 Inbox Tips for Increasing Your Profit
- Great tips in your inbox for 21 days!
- Small Reports Fortune
- Find out how writing tiny, 7-15 page small reports that sell like crazy can bring you profits to the tune of over $100,000 per year!
- List Profit System
- This simple, yet powerful 6-step system will show you how to grow your list, provide your readers with the content they crave and start making more money than you ever expected from your list. Do I have your attention yet?
- Six Figure Formula
- Jimmy's fabulous 4 week ecoaching series. Overwhelmingly great information but unfortunately not always available. Get on his wait list!
- Sales Army Secrets
- Work smarter - Not harder%u2026Here's how you can get other people to submit your articles, or even better write articles to promote your products, distribute your free reports, build your incoming links and even run PPC campaigns for you. Best of all, you don't have to spend a penny upfront to get them to do all this work for you.
How To Get All the Free Traffic You Want With Only One Marketing Activity
by Jimmy D. Brown
That is, do you attempt to get traffic to your site by
doing all kinds of activities ranging from SEO to PPC
listings to buying solo mailings?
In other words, do you "juggle" your traffic generation
activities like multi-colored balls - never holding on to
one for very long and always moving on to the next one?
As a recovering "traffic juggler" myself, I can tell you
this with great certainty ... you and I aren't alone.
Sadly, most internet marketers wear the same hat. They
complicate things by trying every new traffic strategy,
buying ever new traffic tool and joining every new traffic
program.
It doesn't need to be that way.
In fact, what I want to suggest to you in this article will
make your life a whole lot easier, and, as a direct result,
will actually get more traffic to your site than ever
before.
Brace yourself for a life-changing statement -
** If you have your own product to sell online,
you only need to focus on ONE traffic strategy! **
Yep, you read that correctly.
Instead of trying to do a gazillion things, there is a very
simple, very effective approach: focus on the ONE thing
that really matters, the ONE thing that produces the
greatest results, the ONE thing that will get you all the
traffic you'll ever need.
And that ONE thing is to...
** Start, Strengthen and Spread Your Own Affiliate Program*
Let's look at that statement in 3 steps for simplicity
purposes...
Step 1: *START* Your Affiliate Program.
There is one major reason why you need to start your own
affiliate program that stands head and shoulders above the
rest: every traffic generation concept (past, present and
future) can be done FOR YOU, BY OTHERS if you have your own
affiliate program in place.
Let that sink in. Chew on that for a while. It's such a
paradigm shift that most people don't even realize the
tidal-wave-like power behind the concept.
Instead of you working with PPC ads and you working on the
SEO stuff and you buying the solo mailings, you can get
others to do this FOR YOU as a member of your affiliate
program.
So, to begin with, you need to start your own affiliate
program. A great place to do this is Clickbank.com.
Step 2: *STRENGTHEN* Your Affiliate Program.
After establishing your affiliate program, it's important
to "strengthen" it. That is, you will need to train your
affiliates to do all of the marketing for you. You'll also
need to provide them with marketing materials such as
brandable PDF reports, articles, advertisements, banners,
etc.
But, let's take this another step.
Instead of loading some marketing and training materials to
your affiliate center and leaving it up to your affiliates
to figure out how to use them, why not point out how to use
them?
Example: List 10 great newsletters where they can purchase
solo mailings to promote your offer. Put something in
there for every budget. (What a nice treat it will be when
one of your aggressive affiliates purchases a $500 solo
mailing to promote your offer!)
You'll be SHOCKED to see what this one additional step can
mean to your bottom line.
But, you could take it even another step further.
How about offering to personally train 10 affiliates in how
best to promote your offer? You could teach one how to use
ezine advertising; another how to buy PPC ads in numerous
engines; still another how to distribute ezine articles.
(Here's an idea: how about you purchase a copy of the
latest traffic tool or manual for one of your affiliates
and get them involved in using it to promote you?!)
Can you imagine the impact?
Step 3: *SPREAD* Your Affiliate Program.
Finally, you want to continue growing your program by
recruiting more and more affiliates. As your numbers grow,
so will your results.
The bottom line is simple: instead of "juggling" a bunch
of different traffic ideas, a much more effective use of
your time is to focus on ONE source of traffic: your own
affiliate program.
Juggling is great for clowns, but lousy for internet
marketers.
Don't be a clown when it comes to your business.
-----------
Jimmy D. Brown is the author of Sales Army Secrets, the
most comprehensive, creative product available on the
subject of profiting from your own affiliate program. Get
a free mini-course at SalesArmySecrets.com
------------------------------
Jimmy D. Brown at the "Big Seminar"
an interview
Big Seminar 3 - Armand Morin Interviews Jimmy D Brown
Big Seminar 3 is held in Orlando, Florida 2004. Armand Morin interviews Jimmy D Brown in this Big Seminar Preview Series Internet Marketing Training Video Call. Whether you have an online or offline business, Big Seminar 3 internet marketing can accelerate your business growth and profits. To watch the complete Jimmy D Brown seminar training, and to find out how you can attend the next Big Seminar, visit www.SeminarSecrets.com, or Big.SeminarSecrets.com.
Runtime: 19:37
501 views
1 Comments:
A Review of Sales Army Secrets
Is it really that good?
Sales Army Secrets Jimmy D. Brown
Product Description:
This is a complete course including audio and transcripts as well as a bunch of great bonuses to help you either get an affiliate program up and running or greatly improve your current program. Jimmy shares some of his best ideas and techniques that have helped him attract affiliates and keep them motivated and promoting his products.
In a step-by-step process, he shares how you can get an affiliate program set up within a matter of hours, what tools you should provide your affiliates, and what you can do on an ongoing basis to support your affiliates and get them selling for you each and every month.
The product also includes a great interview with Jimmy's own affiliate manager - Nicole Dean - who answers questions on how to find a great affiliate manager, why you need one in the first place and what to look for if you are thinking of hiring someone to take care of your affiliate center.
Your Constructive Thoughts & Criticisms of the Product:
I like how "step-by-step" this product is. While it is great for a beginner who doesn't have an affiliate program in place yet, it also contains plenty of advanced ideas and strategies that helped improve my current affiliate program. After going through the audio and transcript for the first time, I came up with 2 pages of ideas and changes that I am currently working on implementing.
I don't really have any criticism of the product. It's just too bad Jimmy is not sharing his affiliate manager.
Go HERE for more info

