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Spotlight On Author Alan Roy Hocking

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Alan Roy Hocking, Author, Sales Trainer and Business Coach

Alan Roy Hocking, Author, Sales Trainer and Business Coach spent his early years in the entertainment business and developed his love of being in front of an audience and working face to face with the public from there.

It was a natural move into direct sales where he could continue to earn a living doing what he enjoyed the most. Entertaining!

After a few years spent selling various products in the U.K. He eventually moved out to Spain and started to work for what was then a relatively small marketing company, selling Timeshare.

It was in Timeshare that he really started his professional sales career and has remained in the Direct Sales and Marketing industry ever since.

The one thing that seemed to stick out during his early sales experience was the severe lack of proper professional initial and ongoing sales training.

New recruits would always be given the usual basic product knowledge training, but then mostly, just like he himself had been, they were let loose on the public and expected to sell with very little or in most cases zero selling skills!

No wonder so many potentially good sales people fail in the early stages!

His Background

Alan, has spent over thirty years in direct sales and marketing, the major part of which was dedicated to recruiting and training sales people for various direct sales and telemarketing companies throughout Europe.

During this time he has made it his personal mission to pass on the knowledge gained from his own experience in direct sales and marketing to anyone who chose to make selling a long term career and really wanted to learn how to sell efficiently and improve their lifestyle.

His straight forward, down to earth and easy to understand style of teaching and coaching earned him quite a large following of regular readers to his popular Sales Training Blog: Simple Sales and Marketing Solutions

As a Personal Development and Self Improvement junkie, the constant e-mails and words of encouragement received from his friends and readers made it a natural career move from Sales Training and Career Counselling into the study of Personal Development and the creation of his Personal Development Website: www.alanroyhocking.com

He now spends the majority of his time helping small businesess achieve their targets and individuals achieve their personal goals.

Although he is kept busy with a full schedule he still finds time to induldge in his third love of writing and publishing Self Help Books.

His Mission

Alan has made it his personal mission and dedicated himself to studying the psychology behind why people buy, and passing on his knowledge to anyone who chooses to make selling a long term career or really wants to learn about marketing.

The constant e-mails, words of encouragement and feedback received from his blog eventually lead to the release of his first Sales Training E-Book: The Five Simple But Essential Steps To Getting The Sale

For more information on this book and his latest publications visit:

The Amazon's Bookstore

Check Out My Latest Book "Living On Purpose"

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