Our reaction to color is almost instantaneous and has a profound impact on the choices we make everyday.
Below is a quick look at general responses to the color black based on research, historical significance of color and word association studies. Different cultures react to colors differently.
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"Color: Meaning, Symbolism & Psychology"
Meaning & Symbolism of the Color Black

Black is authoritative and powerful; because black can evoke strong emotions too much can be overwhelming. Black represents a lack of color, the primordial void, emptiness. A classic color for clothing possibly because it makes the wearer appear thinner and more sophisticated.
photo of a Kara Walker silhouette from pbs.org/art 21
Effects of The Color Black
- feeling inconspicious
- a restful emptiness
- mysterious evoking a sense of potential and possibility
Current Trends for the Color Black
"Basic black is always in style because it is as much a color as it is an attitude. What is fresh about black this season is that it is unadorned allowing interesting textures and surfaces to take center stage. Another notable trend for the color black is that you will see it with an underlying hint of another hue such as blue, purple, green or brown which adds complexity and mystery to this chic color. You can see color infused blacks in everything from luxury automobiles to floral arrangements." --Kate Smith of Sensational Color"Black never goes away. It's so symbolic; it's sophisticated, elegant, classic, safe, dependable and classy." --Leatrice Eiseman, internationally renowned color and design expert
"The ultimate in chic simplicity; black and white makes a return in all combinations imaginable."--The Style Council
"While color infuses the runway, Prada plays with richly textured blacks and Marc Newson designs a limited edition cosmonaut sneaker - the Zvezdochka - with richly layered patterns of black." --Jody Turner, CEO of Culture of Future in an article for Apple
"After several years of brilliant color, black is back with a vengeance. This year it's unadorned and painfully plain, displaying it's nuances primarily through texture: the shadings of slippery velvet, shiny vinyls and supple leathers; the ambiguity of heavy black rubber soled boots underscoring a long black lace skirt." --Pantone
"Black, often with metallic effects, also strengthened as the second most popular color in Europe and tops among luxury vehicles there. Over the next few years, jet black will increasingly be replaced with black metallic in North America." --DuPont Automotive Color Popularity Report
Photo from New York magazine
More color trend information
Interesting Information About Black
A black cat crossing your path is considered bad luck in many cultures, except in England, where spotting a black cat is considered good luck.The color black is associated with sophistication and power... tuxedos, limousines, judge's robes, and priest's attire are all typically black.
Musicians in an orchrestra pit often wear all black during live concerts as to not draw attention away from the stage performers.
The color black is so widely regarded as sophisticated in fashion that the term "the new black" is often used to describe and give merit to a color trend.
In order to stimulate and give some recognition of a certain achievement to the student, Dr. Jigoro Kano, founder of Judo, created such divisions and introduced Belt colors. The black belt is the highest color belt in most martial arts including ITF and WTF of Tae Kwon Do. Black symbolizes the combination of all colors of the universe, which we see as black. From black all colors originate and spring up to create the lively rainbow. The Black Belt is the beginning of true achievement, understanding and wisdom, blending the mind and the body into one, into a unity within oneself and with the universe.
photo by Lars Schmidt from flickr
Black Around the Globe
In the west, black is the color of mourning.
In England taxi cabs are traditionally black.
In China, black is a traditional clothing color for boys.
The Language of Black
black coffee: coffee without milk.
black belt: the highest awarded belt in the martial arts.
blackball: voting against someone in a secret manner to prevent them from becoming a member of a club.
blackmail: to demand payment or action by means of a threat.
black sheep: a bad character in an otherwise respectable group.
a black day: a bad day, or often used before the name of a paticular day to symbolize a tragic event, black Tuesday or black Friday for example.
Quotes on Black
"Black is a great color! it sets off your wig!"--Stan Freberg"I've been 40 years discovering that the queen of all colors was black."--Auguste Renoir
"Black is real sensation, even if it is produced by entire absence of light. The sensation of black is distinctly different from the lack of all sensations."--Hermann Von Helmhoz
"I wear the black for the poor and the beaten down, / Livin' in the hopeless, hungry side of town, / I wear it for the prisoner who has long paid for his crime, / But is there because he's a victim of the times."--Johnny Cash, lyrics from "The Man in Black".
"Without black, no color has any depth. But if you mix black with everything, suddenly there's shadow - no, not just shadow, but fullness. You've got to be willing to mix black into your palette if you want to create something that's real."--Amy Grant
"People can have the Model T in any color - so long as it's black."--Henry Ford
"Black is not a color." "Color is a matter of taste and of sensitivity."--Edouard Manet
photo of Johnny Cash from Wikipedia.com
The Scent of Black
Find floral arrangement at Flowers of the WorldAnise: Licorice scent. An all time favorite of Licorice lovers. Aromatherapy benefits: Cheering, sense - enhancing, mildly euphoric.--Scent It.com
(the scent of black)" Licorice: mysterious, spicy-sharp, almost louche- as scents go , licorice is notoriously polarizing. Blended into perfumes, it gives otherwise ho-hum fragrances a sexy, murky spin."--Cristina Mueller (Lucky magazine Sept. 2006)
Licorice was the original scent of the black colored Magic Scents Crayons from Binney & Smith Inc. introduced in 1994 with mostly food scents. There were numerous reports that children were eating the food-scented crayons, so the food scents were retired and replaced with non-food scents. The scent for the color black became "leather jacket".
Black in the Garden
Why grow black flowers? Not just for the sake of having a conversation piece in your garden, although they are good for that. The best reason is because they have so many design uses. For example, black flowers are great for cooling down hot colors, like fire-engine-red 'Lucifer' crocosmia or hot-orange Mexican sunflower.-- Garden Gate magazineThe magic of black flowers has attracted our attention for centuries. Black tulips and black roses appear to originate from a fairytale world. A pure black flower is the Holy Grail of plant breeders worldwide. Their improbable and "unnatural" colour inspires a powerful feeling of mystical expectation. --read more about black flowers from the Flowers and Plants Association
Creating a black garden needs to be given some thought. Is your aim formal or modern? Do you wish to use black as accents and highlights, or black as the main colour. Forget what people say that black cannot be used on is own, and don't argue over what is or is not black, just simply plant it. Use the differing tones and hues to enhance the overall feeling. Be certain of one thing, this colour is not funereal nor gloomy, it is modern, vibrant and sexy. It mixes so easily with other colours of the spectrum, above all with green, chartreuse, gold and silver.--Karen Platt.
photo of black garden bench from SmithandHawken.com
A Taste of Black
Black tea accounts for over 90% of the tea consumption in the western world. The characteristic flavors of black tea ranging from flowery to fruity, nutty and spicy emerge during the production process. SpecialTeasA pinch of black pepper is added to almost every type of recipe imaginable. Once used as currency and presented to the gods as a sacred offering, it is fortunate that this most popular of spices is available throughout the year.--whfoods.org
True licorice candy contains an extract from the root of the licorice plant, Glycyrrhiza glabra. This licorice root has been used since ancient times to flavor and sweeten candies, teas, throat lozenges, pharmaceuticals, and other products. Today many, but not all, black licorice candies are flavored with licorice extract.--Herseys.com
Black as a Brand Identity
Black as a Signature Color in the Music Industry
The Essential Johnny Cash
Amazon Price: $14.97 (as of 08/30/2008)
Black & White Night
Amazon Price: $8.97 (as of 08/30/2008)
The Very Best of Kiss
Amazon Price: $9.97 (as of 08/30/2008)
Black Box: The Complete Original Black Sabbath (1970-1978)
Amazon Price: $89.99 (as of 08/30/2008)
Songs With Black In The Title
- A Few Songs Below-- To See A Complete List Click Here
- "Baby's in Black" by The Beatles
"Back in Black" by AC/DC
"Back To Black" by Lucinda Williams
"Best Black Dress" by The Nields
"Black" by Dio
"Black" by Pearl Jam
"Black and Blue" by Van Halen
"Black and Blue" by Counting Crows
"Black and White" by Deep Purple
"Black and White" by Three Dog Night
"Black Balloon" by Goo Goo Dolls
"Black Box Theme" by Tom Waits
"Black Boys on Mopeds" by Sinéad O'Connor
"Black Cat" by Janet Jackson
"Black Celebration" by Depeche Mode
"Black Clouds" by Papa Roach
"Black Coffee" by Sinéad O'Connor
"Black Country Woman" by Led Zeppelin
"Black Cross" by Red Hot Chili Peppers
"Black Crow Blues" by Bob Dylan
What the Color Vehicle You Drive Says About You
There is no question that the vehicle you drive is an extension of your personality --an unspoken, but clear message to the rest of the world.The message you send by driving a Black vehicle: Empowered not easily manipulated, loves elegance, appreciates classics
From The Color Answer Book by Leatrice Eiseman
Read article Color: A Great Reason to Buy A New Car!
Black as Team Color
- NFL: Oakland Raiders
- Black & Silver
- NFL: New Orleans Saints
- Black & Gold
- NFL: Carolina Panthers
- Black & Carolina Blue
- MLB: Chicago White Sox
- Black & White
- MLB: San Francisco Giants
- Black & Orange
- MLB: Pittsburgh Pirates
- Black & Gold
Black Gets Blogged
- Is Black the New Black?
- Shiny silver, the color story in the tech world for the last decade was officially dethroned at...
- Would You Pay More For A Steak From A Black Cow?
- Apparently many Americans will. I was fascinated by...
- Eyes On Creativity
- While many a designer will deliberate over colors, themes, and accents a new trend is emerging with a simplistic and monochromatic feel: Black and White...
More on Color
Recent entries from Kate Smith's blog Sensational Color
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