All Around the Home

This lens is a profile of All Around the Home, a home improvement referral service that matches homeowners and home improvement contractors. 

All Around the Home operates a bit differently than some other leading contractor referral services, such as ServiceMagic and Reliable Remodeler.  Key differentiators are:

• Leads are not anonymous, customers choose specifically which contractor gets their information and can contact them.
  
• Leads are not sold to competing contractors.
• Flat monthly fee for unlimited leads (no per-lead pricing).
• Mainly services Maryland, Virginia, DC, Delaware, Pennsylvania and surround Mid-Atlantic states, though plans do include expansion in 2007.

Categories include kitchen and bathroom remodeling, basement finishing, siding, electrical, replacement windows, decks and patios and more.

In addition to offering unlimited leads, the company also provides various online marketing services to further promote the contractors listed on their site.  These services include press release distribution via PRWeb and other press release sites, a dedicated Google AdWords campaign and additional co-sponsored online awareness initiatives.