Ring back tone- a new facility by telecom service providers
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Alltel ring back tone
The new technology provides different options to the Alltel customers to get ring back tones via online, SMS or WAP. The customers can buy graphics, ringtones and ring back tones via a central source like storefront of a company. Even the company offers customized products like games, ringbones and wallpapers.
Tie up of Alltel
Alltel Wireless has a tie-up with Wider than for providing ring back tone services to its wireless subscribers. The customers also have access to a large music library with a variety of artists and genres. Now just by paying the subscription fee the wireless customers can play music clips for the caller. The ring back tones along with any regular ring tones can be downloaded for a nominal fee via online. The ring back tone services provide an opportunity to the network operators to differentiate their personalization offering and complement other music services.
Benefit to service providers
The adoption of RBT services by the Alltel reaffirms the growth, innovation and success of the rapidly growing mobile music market. The global market for mobile music services includes ring tones, ring back tones and over-the-air full-track downloads. Ring back tones have now become an essential component of personalization services for both customers as well as service providers as it is the biggest content revenue generator for wireless service providers. 
Alltel
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Ring back tone
The ring back tone is different from the ringing tone as it can be heard before a call is connected. Even A ring back tone can be specifically assigned to a contact in the phonebook function of the phone just like the ringbone. One can set a Ring back for a certain person through a Special Persons option on the My Ring backs page. The working people can set different ring backs to be active based on time of day. The customer can have up to 15 ring backs that can be purchased and managed in the My Ring backs Profile. One can even use ring back tone based on special occasions like Christmas Eve.
Special free ring back tone service by manufacturers
Some Mobile manufacturers provide a free ring tone in every phone model sold which is actually a special effect sound trademark of a phone manufacturer. The trademark functions help the company in advertising their brand. Whenever there is a virus attack, the mobile users can revert back to the defaulted format of the mobile phone and then an original free ringbone will be activated for the convenience of the mobile user. Needless to say, now the customers can reflect their personalities, preferences and lifestyles by selecting the ring back tone of their choice.
