If you own a web site or run a business that does, search engine optimization should be at the top of your list of things to do. If you're not already doing search engine optimization, you're hurting your business. Your competitors are already ahead of you and you need to get the ball rolling as soon as you can. I hope this lens helps.
Definitions
- Search Engine Marketing (SEM)
Any activity that uses search engines to sell and promote services and/or products. Includes the sub-category of search engine optimization. - Search Engine Optimization (SEO)
Activities whose ultimate purpose is to improve the ranking of a web page in search engines for a given search.
SEO Blogs and Communities
- Search Engine Roundtable
- An aggregation of search engine news.
- Matt Cutt's Google/SEO Blog
- Matt Cutt is an employee of Google. His comments are worth reading.
- Search Engine Watch
- An aggregator of search engine related information.
- SearchGrit
- A blog about search engine optimization (SEO), search engine marketing (SEM), and search engine news.
SEO Tools
- Digital Point's Keyword Tracker
- Keep track of a web site's rankings for different keywords with the click of a button.
- Google Sitemaps
- Although Google makes no promises to include your site, you increase your chance of being indexed by joining Google's Sitemap program. Plus, you get some useful reports from Google.
Search Engine Optimization Commentary
by Marios Alexandrou
Fetching RSS feed... please stand bySEO Contests
Search engine optimization contests are becoming increasingly popular. Think you can beat out the competition and claim the top prize?
Fetching RSS feed... please stand bySEO Books
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press)
The best SEO information is on the web. But sometimes, it helps to let someone else gather the relevant bits together. That's where this comes in. It's the only printed book on SEO (and SEM) that I've read.
Amazon Price: $31.49 (as of 10/07/2008)
