Amazing sales pages creation

All winning sales pages "talk" to the prospect by creating an image in the mind of the reader. They set "the scene" by appealing to a desire or need; and then they flow smoothly into the "visionary" part of the sales pitch by describing in detail how "wonderful" life will be and, how "good" the prospect is going to feel after he's purchased your product. This is the "body or guts" of a sales page.

Overall, a winning sales letter follows a time-tested and proven formula:
1) Get his attention
2) Get him interested in what you can do for him
3) Make him desire the benefits of your product so badly his mouth begins to water
4) Demand action from him - tell him to click the right button or send for whatever it is you're selling without delay - any procrastination on his part might cause him to lose out.

This is called the "AIDA" formula (Attention, Interest, Desire and Action) and it is one of the core concept to master to create amazing sales pages

Since you're selling to human beings you have to know the five secrets that have the greatest influence on your customers. Combine with the "AIDA" formula it will help you create the most amazing sales pages

1.Filling the void
When someone does a person a favor or gives them something of value for free, it creates a subconscious pressure on the recipient to give back in some way. This is what's known in marketing as filling the void.

2.Reciprocation
In marketing the word "FREE" has the most response of any word in the English language. Even though "free" means there is no obligation or cost, the recipient does feel obligated. If something of real value is given to the person, an imbalance is created - a void in nature - that needs to be filled. Maybe not immediately, but if that person has gotten great value and use from the gift, there will be a nagging sub-conscious motivation to reciprocate in some manner.

3.Getting your customer to like you
Have you heard the phrase, "if a customer knows, likes and trusts you then they'll buy from you". Well, you've gotten them to know you with your "free" offer, the next step is to get them to "like" you. The quickest way I know to get someone to like you is for you to let them know that you like them (reciprocation, again).

When you're writing your ads and marketing letters always write as if they are a personal note to a real, live, breathing friend. Use plain talk as if you're talking to your best friend, and not "hi-tech technobabble". Keep it simple!

4.Trust
How do you get your customers to trust you? You must be or present yourself as an "Authority" figure. An expert in your field and the only one they should buy from as proven by the endorsements of your other customers, their friends and neighbors.

Of course, it goes without saying that you always include a guarantee of some kind in your offers. With this you're emphasizing your credibility (trust) by saying you're going to be around for a while.

5.Scarcity
This is one persuader that really motivates humans to action, and you must create and manage this to your advantage in every offer you make.

People want things that solve their problems or make them feel good about themselves that are of good quality. They want it even more - if the quantity is limited in some way. Remember the law of supply and demand?

Even if you create the "perception" that there is a limited quantity available, a limited time frame for availability, or whatever you conceive to use, you'll find this a catalyst to action for your customer.