Amazon Module Basics

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Get the most out of Squidoo's Amazon Modules

Squidoo's Amazon module can be used in a lot of ways.  It can, obviously, feature books, toys, games, etc. 

You can also modify the look with html, hyperlinks, and graphics. 

Read on to see what features are available with examples

Update:
Squidoo has added some variations on the basic Amazon module.  Sample modules are included below. 

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The Basics Part I

Title
Although it seems obvious, you want to have a title that gets the reader's attention. It could be the title of the book like in the next module.

Subtitle
This field is optional. For my example I used the author's name.

Module Description
Although this field is optional, it makes a big difference if you tell your visitors why you recommend the book.

Small is the New Big

by Seth Godin

Seth's newest book is a collection of essays from his blog and his Fast Company column. The entries are arranged alphabetically and not chronologically. So they don't need to be read in order. Read them backwards and you will still come away with new ideas for your business or other venture.

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The Basics Part II

Pick Your Products
You can let Amazon pick the products to be displayed based on keywords you enter. Or you can choose your own. Personally, I feel more comfortable recommending items that I picked rather than deferring the decision to the Amazon search engine.

Display Options
The Small is the New Big module includes all of the display options which are
* Title
* Picture
* Rank
* Availability
* Release Date (if available)
* Amazon Price
* List Price
* Used Price
Some of these options may not be best for you. You can see in the module that there is almost too much information. Think about what your visitors really need and limit it to that.

Item Description
You can also add a short description of each item which is displayed in italics. Personal recommendation goes a long way.

Getting Fancy: Basic HTML and Hyperlinks

Basic HTML
The following tags are supported in the description section.
<b>Bold</b> looks like Bold
<i>Italic</i> looks like Italic

Adding Hyperlinks
Adding links in your description section can help visitors get more information about the items. The HTML for the link in the following module looks like
<a href="http://www.morrisinstitute.com/">Morris Institute for Human Values</a>

Harry Potter and Philosophy

The philosopher Tom Morris started out writing an essay for a friend about Harry Potter's courage. He couldn't stop writing and ended up with If Harry Potter Ran General Electric. It explores the philosophy that is evident throughout the Harry Potter series.

Tom also created the Morris Institute for Human Values "to bring a re-energized vision of philosophy into the lives of as many people as possible" especially in the business world.

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Getting Fancy: Adding Images

Pictures and More
You can also add pictures in the description field using the <img> tag. All you have to do is find an image hosting site such as photobucket. Upload your pictures and then link to them in the Amazon module. The image hosting site usually gives you the code you need.

The Speed of Trust

Stephen M.R. Covey
Stephen M.R. Covey is the former CEO of Covey Leadership Center. Under his leadership the company's revenues doubled to $112 million dollars and his father's book The 7 Habits of Highly Effective People became one of the bestselling business books ever selling over 15 million copies in 38 languages.

Covey is the co-founder and CEO of CoveyLink, which is a consulting practice that helps leaders and organizations increase trust. The Speed of Trust represents over a decade of research and practice on the results of creating high trust organizations. Covey outlines 13 behaviors of trust-inspiring leaders.

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The Plexo Module

The Plexo Module allows you to select several books to display. The cool part is that visitors can vote for their favorite items and even add their own.

All of the tools mentioned above will still work.

Lose Weight, Have More Energy & Be Happier in 10 Days, Second Edition by Peter Glickman

Lose Weight, Have More Energy & Be Happier in 10 Days, Second Edition by Peter Glickman

This is the first book devoted exclusively to the more...6 points

Kathy Smith: Lift Weights to Lose Weight, Vol. 1 - 2

Kathy Smith: Lift Weights to Lose Weight, Vol. 1 - 2

Seven upper and lower body workouts strengthen and more...4 points

Lose Weight Have More Energy & Be Happier Relax Your Way To Thin Weight Loss Hypnosis &Subliminal CD

Lose Weight Have More Energy & Be Happier Relax Your Way To Thin Weight Loss Hypnosis &Subliminal CD

No matter how you've struggled to lose weight, you more...4 points

If I'm So Smart, Why Can't I Lose Weight?: Tools to Get it Done by Brooke Castillo

If I'm So Smart, Why Can't I Lose Weight?: Tools to Get it Done by Brooke Castillo

Since applying the tools I learned in Brooke's pro more...3 points

SPRI ES501R Xertube Resistance Band with Door Attachment and Exercise Charts (Red, Medium)

SPRI ES501R Xertube Resistance Band with Door Attachment and Exercise Charts (Red, Medium)

The Xertube is the ideal workout tool you can use more...2 points

MetaboSpeed - Slim Down Faster! Burn Fat Quickly! - for Rapid Weight Loss. -As Seen on Fox News & RTL-

MetaboSpeed - Slim Down Faster! Burn Fat Quickly! - for Rapid Weight Loss. -As Seen on Fox News & RTL-

A metabolism booster with extraordinary results! M more...2 points

Crack the Fat-Loss Code: Outsmart Your Metabolism and Conquer the Diet Plateau by Wendy Chant

Crack the Fat-Loss Code: Outsmart Your Metabolism and Conquer the Diet Plateau by Wendy Chant

The New York Times Bestseller! LOSE UP TO 25 POUNDS more...1 point

Weight Loss Cardio Kick

Weight Loss Cardio Kick

Includes a 16-page booklet of creative salad recipes more...1 point

Valeo Dual Ab Wheel

Valeo Dual Ab Wheel

Two non-skid wheels for stability and durability. more...1 point

view all 34 items

Amazon Spotlight

Amazon Spotlight allows you to highlight a single book or other product. The module description you are reading allows you to, perhaps, describe what is in the book.

For example: Clear Blogging illustrates with examples and interviews the power of blogging for individuals and for businesses. Bob Walsh also gives you the fundamental knowledge you will need to create a successful blog.

Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them

Amazon Price: $0.01 (as of 02/17/2012)Buy Now

You also can insert an item description here. I like to put my own personal touch.

See page 290 to see what famous Squidoo lensmasters made it into the book.

Amazon Recommendations

Amazon Recommendations lets you choose a product and displays Amazon's recommendations for other products. A Plexo module is then created. Visitors can still add to the list and vote for their favorites.

Start Your Own Blogging Business (Startup) by Entrepreneur Press, J.S. McDougall

Start Your Own Blogging Business (Startup) by Entrepreneur Press, J.S. McDougall

Turn Your Blog Into Big Bucks

Blogs are one of the more...10 points

Turn Your Blog Into Big Bucks

Blogs are one of the internet's fastest-growing phenomena-and one of the best and easiest ways to make money online. Learn how to choose a topic,

10 points

107 more products: See all

More Ideas

What things have you tried to improve your Amazon modules? What questions do you have?

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More Than Books

Finally, don't forget that Amazon has a lot of products other than books. There are DVDs, video games, electronics, etc. Here are five products chosen by Amazon when I used the keyword Canon.

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