Anti Aging Reviews: Be Aware of Commercial Intent
Anti aging reviews can be very helpful when you are looking for a new skin lightening cream or other anti aging products. However, there are some points to keep in mind when you are checking out all of the reviews. In this article we will consider how far you can trust anti aging reviews. Are the reviewers just out for what they can get?
“Many sites have a whole feedback system where consumers can review products.”
Old Media Reviews vs. New Media Reviews
The first point to remember is that when you see a review in a magazine or newspaper, it may be part of an advertising feature. In that case it will not be independent but will be supplied by the manufacturer of the skin cream or other anti aging product. Of course in that situation they are going to praise the product and you are not likely to see much criticism.
Even if the review is not part of an advertisement, it may be written with advertising in mind. For example a journalist would find it hard to have a very negative review published in a magazine that carried a lot of advertising from the manufacturer of the product being criticized. The manufacturer might take their business elsewhere and the consequences to the magazine could be very serious.
Sometimes this applies to anti aging reviews online as well. Commissions might be paid on sales of a product that is linked to from a review. However, there are certainly more independent reviews of products on the Internet than you could expect to find in printed media like magazines.
This is because it is so much easier for the average person to go online and tell their experiences to the world. Many sites have a whole feedback system where consumers can review products. Amazon is a good example of this. In other cases people will discuss products and services they use in their daily lives in the comments section of a blog, or on their own blogs, or in online forums or other forms of social media.
In this situation you are much more likely to find honest anti aging reviews from ordinary people who have used the product. They are usually free to say what they liked and did not like about a product or service.
This is a big advantage of the Internet over magazine and newspaper reviews and advertising. However, it is still important to keep your own situation in mind while you are reading. One review is only one person's experience. They may have special reasons for strongly liking or disliking the product.
So when you are reading or watching anti aging reviews online, it is a good idea to look for opinions from several different people before you make your choice or place your order. You may find that people's views cover a wide range of experience.
You should also try to find consumer feedback from people who are in a similar situation to yourself. Clearly, when you are looking for a skin cream, you want to know how it will suit your skin type. That means checking for personal information about the reviewer. It is not so helpful to read or watch anti aging reviews from people with completely different skin.
Even if the review is not part of an advertisement, it may be written with advertising in mind. For example a journalist would find it hard to have a very negative review published in a magazine that carried a lot of advertising from the manufacturer of the product being criticized. The manufacturer might take their business elsewhere and the consequences to the magazine could be very serious.
Sometimes this applies to anti aging reviews online as well. Commissions might be paid on sales of a product that is linked to from a review. However, there are certainly more independent reviews of products on the Internet than you could expect to find in printed media like magazines.
This is because it is so much easier for the average person to go online and tell their experiences to the world. Many sites have a whole feedback system where consumers can review products. Amazon is a good example of this. In other cases people will discuss products and services they use in their daily lives in the comments section of a blog, or on their own blogs, or in online forums or other forms of social media.
In this situation you are much more likely to find honest anti aging reviews from ordinary people who have used the product. They are usually free to say what they liked and did not like about a product or service.
This is a big advantage of the Internet over magazine and newspaper reviews and advertising. However, it is still important to keep your own situation in mind while you are reading. One review is only one person's experience. They may have special reasons for strongly liking or disliking the product.
So when you are reading or watching anti aging reviews online, it is a good idea to look for opinions from several different people before you make your choice or place your order. You may find that people's views cover a wide range of experience.
You should also try to find consumer feedback from people who are in a similar situation to yourself. Clearly, when you are looking for a skin cream, you want to know how it will suit your skin type. That means checking for personal information about the reviewer. It is not so helpful to read or watch anti aging reviews from people with completely different skin.
“Reviews produced with financial reward in mind should be accompanied by a disclosure statement.”
Example of Commercial Video Content
This video is an example of overt commercial promotion. The product is openly discussed in the video (in this case Lifecell Wrinkle Cream) and the accompanying text on YouTube includes links to commerical Web sites.
Example of Non-Commercial Video Content
This is an example of a video that a user just wanted to share with the world. There is no overt promotional content in the video or links to commercial Web sites in the YouTube description.
Summary
We are not suggesting for one moment that content produced with commercial motives is wrong in any way. However, we do feel that it is important to educate content consumers about the distinction.
Review content that is being produced with a view to financial reward should be accompanied by a disclosure statement. This is best practice followed by responsible businesses and it is increasingly being required by various international regulatory bodies.
Review content that is being produced with a view to financial reward should be accompanied by a disclosure statement. This is best practice followed by responsible businesses and it is increasingly being required by various international regulatory bodies.
Anti Aging Reviews Lens Links
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- Information on Skin Lightening Creams, skin care, anti aging and general personal care.
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